Mitul Gandhi

Capture the hearts and minds of your target audience with ZEPIC's hyper-personalized marketing! Explore how ZEPIC, Inc. empowers marketers to create tailored experiences that resonate with customers on a deeper level. Click on the link below to uncover the secrets to driving engagement, loyalty and sales through the personalised strategies of ZEPIC! https://lnkd.in/ddxXbgWN Want to elevate your marketing game? DM me to book your first free consultation call. #targetaudience #customers #persoanlisedmarketing #brand #branding #brandbuilding #BusinessConsultants #businessdevelopment #GrowWithSaransh #businessgrowthconsultant #businessgrowthexpert #BusinessGrowth #marketingconsultant #marketing

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Localisation in SEO is crucial for businesses aiming to target specific geographical markets effectively. According to Sharad Agarwal, CEO of Cyber-Gear.com, “Localised SEO not only increases visibility but also builds a strong relationship with your target audience, fostering loyalty and driving consistent traffic.” Localised SEO strategies focus on optimizing content for a specific location, ensuring that your business appears in local search results when users search for services or products in your area. This is especially important for businesses like restaurants, retail stores, or service providers with a physical presence. Localised content provides users with information that is more relevant to their cultural context, language, and local needs. This increases engagement and the likelihood of conversions. Search engines prioritize localised results for location-based queries. By optimizing for local keywords, creating a Google Business Profile, and gaining local backlinks, businesses can improve their rankings in local search engine results pages. Localised content builds trust with your audience by showing that you understand their specific needs and preferences. This connection often leads to higher engagement and conversion rates compared to generic, non-localised content. Many businesses fail to localise their SEO efforts, creating an opportunity for those that do. By targeting local keywords, leveraging location-based services, and connecting with the community, businesses can stand out from competitors. Search behavior varies by region, influenced by language, culture, and even local events. Localisation ensures that your content aligns with these nuances, making your business more relevant to searchers. Features like Google Maps, local reviews, and local pack rankings are critical for businesses targeting nearby customers. Proper localisation ensures your business takes full advantage of these tools. Visit www.guestposts.biz This video was created AI software from invideo 🔁 Repost 💬 Comment 🔔 Follow me #seo #localisation #guestposts #backlinks #bloggerswanted #bloggersrequired

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Prediction for the next 36 months in Video I am writing predictions covering 36 months because we must get through the hype cycle before reality sets in. The hype cycle has been propagated by the desire of “premium content” sellers and large holding companies who fear change and deride the crucifix of long-term strategic planning. Each side of the video advertising ecosystem is plagued by short-term Wall Street targets that have suffered the consequences of stifled innovation. But that is about to change because technology solutions are now scalable, consumers have revolted from poor user experiences, and brands will be forced to look out for long-term brand health in a commerce cycle that can go from discovery to purchase in 30 seconds. If brands want to be more than the flash-in-the-pants euphoria emblematic of the creator economy, they must attend to long-term brand health strategies and not be consumed by the feel-good effect of “I want that sale NOW.” So here are my top 5 predictions for the next 36 months. 1.    Each streaming service will develop first-class algorithms attached to suitable attribution or fade into the sunset. This will create a video media world of walled gardens. We should all stop fighting this reality. Result: Algorithms become streamers' value proposition, not content. 2.    As streaming services develop easy-to-use self-service platforms, small and midsize businesses will become active in “premium video,” and CTV platforms will become less reliant on big advisers and large holding companies. Result: Relevance is redefined from scale to agility. 3.    The promise of advanced targeting in video has stalled because of the lack of video advertising adaptation and relevancy. Advanced targeting will thrive with the adoption of Generative AI. Result: Generative AI will enable personalization—or, more appropriately, “cohortization”—and the premium pricing streamers long for will follow. 4.    Brand marketers must accept three realities. First, context means nothing without relevant advertising. Second, media and creative must be rebundled or relevant advertising becomes a wistful dream. Third, experiences matter more than traditional advertising. Result: Marketers must push procurement out of the first row and pay for true media and marketing creativity. 5.    FAST channels will be the final resting place for those buried alive in linear TV. FAST channels offer cheap pricing and possibly high ROI for those who haven’t learned the lessons of the past. Result: Don’t pretend to reinvent the future based on the failures of the past—it’s a losing proposition. There you have it. Let me know what you think.

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Should your D2C brand consider other channels? If you think not, read this👇 --- I've been part of both pure D2C and omnichannel brands. I've worked with D2C brands that have full control over their manufacturing too. And let me tell you - IF contended by an omnichannel or vertically integrated brand, a pure D2C brand will lose in the long-term 100%. Why? Omnichannel -> extends your brand reach, captures demand (marketplace) and helps generate recurring profits (wholesale). Manufacturing (aka Vertical Integration) -> lets your brand control product development and delivery. Now imagine you're an investor that has 2 investment opportunities: Option 1: A D2C brand outsourcing products to a Chinese supplier and relying on paid media for its existence. Option 2: An omnichannel brand that: 1. Uses D2C for product testing and customer research 2. Leverages the collected data to craft a holistic strategy with its wholesale and retail partners 3. Feeds the data to its manufacturing unit to quickly iterate production and deliver improved products that customers WANT. 4. Captures lost customers via marketplaces or offline. One is simple but risky. The other is complex but resilient. Which one would you invest in? P.S. if your brand intends to expand into other channels, I can help with financial and strategic oversight. DM me! #ecommerce #founders

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My Proven Strategy for Booking Demo Calls in the B2B SaaS Market Step 1: Identify High-Value Prospects Focus on industries with the highest success rates. For instance, a recent campaign targeting mid-sized SaaS firms in India yielded a 25% demo booking rate. Step 2: Craft Personalized Outreach Messages Every message begins with relevance. Using insights like a prospect's recent product launch or growth news significantly increased our response rates by 30%. Step 3: Leverage Multi-Touch Sequences Combine LinkedIn outreach, email, and follow-up calls for consistent engagement. In one case study, this approach converted cold leads into warm opportunities within just two weeks. Step 4: Refine Based on Feedback Track responses, objections, and interest levels. Data-driven tweaks improved our appointment-setting by 15% within a month. When precision meets personalization, the results speak for themselves. Reflect on your current strategy—are you missing any of these steps? #sales #SAAS #SaaS #marketing #automation #leads #revenue #leadgen #IT #software #B2B #funnels #SEO #SMM #SEM #MQL #SaaSMarketing #LeadGen

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In the video, I discuss the challenges of ranking for a high DR keyword like SB1047 with a low DR site. It's crucial to understand the time frame needed for ranking and the importance of aligning with search intent. Viewers are advised on the significance of unique textual content and meeting user expectations to improve ranking chances.

If you have anything to do with digital #advertising and/or #privacy, you should read this article! Advertising platforms' business is based on identifying people, and with something they call "first-party data," the tracking is even more invasive than with cookies. We #digitalanalytics people have known and understood this from the beginning, but advertising platforms from Google to TikTok, LinkedIn to Meta try to hide the facts and claim the opposite. In digital advertising, sending first-party data to advertising is not a privacy-focused solution; it is part of the problem. This is true for Enhanced conversions, Advanced matching and many other methods of identifying end users, sometimes without their consent and knowledge. Yet, I am pretty sure that also in tomorrow's MeasureCamp I'll hear people promoting these methods, sometimes combined with server-to-server connections and serverside tag management to circumvent ad blockers stopping data transfers to advertising platforms. Advertising platforms will never promote privacy, we must take care of it ourselves. ❤️ Follow me for more posts about #digitalanalytics in the #realworld!

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CRO trend #16 🚀: Never sell subscriptions, sell VIP benefits. The majority of D2C brands push their subscription plans in the faces of their customers Which overwhelms visitors, causing them to leave without taking any action. When you're selling a subscription, it's critical key to make sure customers know exactly what benefits they're getting: → Exclusive Discounts. → Priority access to new drop. → Dedicated customer support & handling. Don't sleep on these.

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From $71.54B to $775.44B in 7 Years - Are You Ready? The AI SaaS market, valued at $71.54B in 2024, is projected to reach $775.44B by 2031, growing at a CAGR of 38.28%. What does this really mean? What could change around us? Here is what I think 1. For Enterprises What It Means: a. Market Leadership: Enterprises with resources to adopt AI early can position themselves as market leaders. b. Efficiency Gains: AI can automate processes, enhance data analysis, & improve customer experiences at scale, leading to cost savings & operational efficiency. c. Vendor Consolidation: Larger players may acquire smaller AI-driven SaaS startups to expand portfolios. How to Crunch This: a. Invest in AI Integration: Evaluate existing SaaS tools for AI features or invest in bespoke AI solutions to stay ahead. b. Data: Use AI SaaS for advanced analytics to make data-driven decisions. c.M&A Strategy: Identify promising AI startups for acquisition or partnerships to expand capabilities. 2. For Scaleups What It Means: a. Scaling AI: Scaleups can leverage AI SaaS to optimize their scaling strategies & enhance customer acquisition and retention. b. Revenue Growth: By embedding AI into their SaaS offerings, scaleups can tap into the rapidly growing market demand. c. Partnerships & Ecosystem Play: Collaboration with AI ecosystem players can accelerate product development & market reach. How to Crunch This: a. Embed AI into Products: Introduce AI-powered features or services that drive more value for existing customers. b. Expand Market Share: Use AI insights to refine ICPs (Ideal Customer Profiles) & enhance marketing ROI. c. Explore Co-Innovation: Partner with AI-first startups or enterprises to jointly create innovative solutions. 3. For Startups What It Means: a. New Opportunities: With a growing AI SaaS market, there’s a massive opportunity to create niche AI-driven solutions for underserved problems. b. Competitive Advantage: Being AI-native can differentiate your SaaS offering in the crowded market. c. Funding Magnet: Investors are likely to pour money into AI startups, given the exponential growth forecast. How to Crunch This: a. Focus on Niche Problems: Identify and solve specific pain points using AI, particularly in industries underserved by legacy SaaS players. b. Highlight AI in GTM Strategies: Showcase your AI capabilities in marketing & sales to attract customers and investors. c. Stay Agile: Use AI to scale faster & stay competitive against well-funded enterprises. Bottom Line: The AI SaaS market is not just a number; it’s a shift from Software as a Service to Service as a Software, impacting how software will be built, scaled, & consumed. Whether you are an enterprise striving for leadership, a scaleup aiming for growth, or a startup seeking disruption, the AI wave is an opportunity to redefine your game. Those who adapt will lead; those who hesitate risk being left behind. What do you think? #SaaSstory #GrowthStory

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Explore how open and click rates differ between the United States and India across industries. Learn how cultural nuances, mobile optimization, and personalization play key roles in email marketing success.  Read more in our blog: https://lnkd.in/gcWnnkCc #EmailMarketing #OpenRates #ClickRates #USvsIndia #CustomerEngagement #DigitalMarketing 

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What is the ideal split between marketplace and website for a D2C brand? It depends on category, but a general ratio that is healhy should be 80:20 marketplace to D2C in case its a quick commerce friendly category it should be 30:50:20 qcom: mplace : website, but with q comm scaling i think the numbers will reverse. Marketplace advertising is very different from D2C advertising. 1. Consumers are coming with high shopping intent 2. Consumers are in comparison mode, the platforms are designed to give maximum and right choice, which might or might not be your brand 3. The ability to tell the brand story is restricted to the template the platforms offers 4. Search intent can be for brand, competition, category, generic The way to think about your PPC strategy is to understand consumer intent, create buckets (layers) of different levels of intent and compete with different strategies for each. If the broad thesis is robust, course correction and optimisation becomes easier over time. #d2cbrands #amazon #amazonadvertising #ppc #brandbuilding

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I smirk every time I hear D2C brands project higher AOV. Without explaining how exactly that will happen. There are 3 ways (or levers) a D2C brand can pull to lift AOV. Let's look at the formula: AOV = AUR * UPT * ( 1 - DR % ) 1. UPT (units per transaction) -> sell more units per order 2. AUR (average unit retail) -> raise prices (or create bundles) 3. DR % (average discount rate) -> reduce discounts Refund rates too, but that's less of a lever. Why does this matter? To grow revenue without increasing spend on acquisition or investment in retention, you have to lift AOV. (or conversion rate, but that’s a separate topic) 🙂 But many brands assume that AOV will grow by default. Nope. One of the levers must change to drive AOV up or down. What should you do? Include the levers in your reporting And Measure their impact on AOV whenever you make strategic decisions. Always trace back to the source. P.S. if you need help tracking, understanding, and actioning your numbers, DM me! #d2c #founders

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Great that Meta is directly sharing this data Considering majority of this video consumption is on reels and Meta since they mentioned (in earnings call) 50% of their reels is based on interest and powered by AI, such high video lengths is a good testament of their system Brands (and agencies) should avoid obsessing over video length and more on the "what is communicated" and "how it is communicated" in the video Infact we have noticed longer ads have better conversion rates as they are able to attract and qualify the audience well Nothing is too long, only too boring

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Kusha Karvandi discusses how to effectively allocate a limited advertising budget. 👉 Try Kazam for smarter ad management: https://lnkd.in/d5Qmjy59 #AmazonPPC #DigitalMarketing #AdBudget #eCommerce #MarketingStrategy #PPCAdvertising #Kazam #eComGrowthShow

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3 metrics you must track running a DTC brand.... 1) Customer Acquisition Cost (CAC) CAC answers the question, "How much does it cost to get a new customer?" 2) Customer Lifetime Value (CLV) Answers the question, "What is the total value of one customer?" 3) Contribution Margin "What's the margin on each product?" Knowing your CAC, CLV, and contribution margin allows you to: - Optimize ad spend - Identify high-value customers - Price products profitably - Set growth targets Understanding these metrics is crucial to scaling your e-commerce business. Start tracking these.....like yesterday! #ecommerce #dtcbrands #cfo #dtcwealth #ecommercetips

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𝐇𝐨𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐝 𝐭𝐨 𝐚 𝐌𝐮𝐥𝐭𝐢-𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐨𝐥𝐥𝐚𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐱𝐢𝐭 Excited to share how product consolidation enabled the successful sale of my company, Eye Love, for a multi-million dollar exit. By focusing on the 20% of products that drove 80% of our results, we maximized profitability and attracted multiple buyers. 🍍Let's discuss strategies for optimizing product portfolios! #BusinessSuccess #EcommerceStrategy #ProductConsolidation #Entrepreneurship #SellingABusiness #BusinessGrowth #AmazonFBA #AmazonPPC #AmazonPPCTips #amazonfbaseller #amazonads #amazonfbatips #amazonfbalife #amazonfbaexpert #amazonfbacoaching #AmazonPPCExpert #ecommerce #ecommerce #ecommercebusiness #ecommercetips #ecommerceexpert #eommerceentrepreneur #ecommercemarketing #ecommercesolutions #ecommercelife #business #businesstips #businessgrowth

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