Mark Kinsley

After over 25 years in the promotional products industry, I've spotted the one crucial factor for success: speed of execution. In this industry, extending deadlines is rarely an option. Slow execution triggers a chain reaction of negative consequences: it questions your reliability, makes your customer look bad in front of their clients, and disrupts partnership dynamics. Speed doesn't mean cutting corners. It means having efficient processes, a proactive mindset, and a dedicated team ready to tackle challenges head-on. It means anticipating potential roadblocks and having contingency plans in place. Think fast, execute faster.

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Promote Your Brand with Made in the USA Promotional Products At Partners N Promos, Inc., we take pride in offering a wide range of promotional products that are proudly Made in the USA. Choosing Made in the USA promotional products not only supports local businesses and American manufacturing but also provides numerous benefits for your brand. When you opt for Made in the USA promotional products, you demonstrate your commitment to quality and reliability. Products manufactured in the USA are often associated with superior craftsmanship, stringent quality control standards, and adherence to ethical labor practices. By aligning your brand with these values, you instill confidence in your customers and strengthen their perception of your brand. Moreover, Made in the USA promotional products carry a sense of patriotism and national pride. In a business landscape where consumers increasingly value authenticity and local connections, leveraging the Made in the USA label can set your brand apart from competitors. By showcasing your support for American workers and industries, you forge a deeper connection with your target audience and create a positive brand image. Whether you're planning a trade show, corporate event, or employee appreciation campaign, our USA Made promotional products deliver exceptional quality, reliability, and a strong connection to your target audience. Feel free to contact us and we'll gladly offer suggestions.  sales@partnersnpromos.com

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Awesome #BFCM insights just in from our friends at Klaviyo. Check out the 2024 report below along with some key takeaways: Most popular marketing hour - 9:00 AM - 10:00AM EST on Black Friday.  Over 420+mm  messages sent. Peak order volume: 12:00 PM - 1:00PM EST on Black Friday Consumers started shopping earlier this year from brands, as early as 3 weeks prior to Thanksgiving - 40% faster than the rest of the year. Discounts in the 10–15% and 20–25% ranges performed better than steep price cuts, underscoring a shift toward value-driven purchasing. The Median AOV for all of BFCM for Apparel and Accessories was over $100 - up 3% from LY The highest Median AOV BFCM category was Hardware and Home Improvements at just over $200. https://lnkd.in/gG5fcMjd

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Missing that holiday spirit? ✨ It may only be November, but if you’re not in the U.S. DTC marketing cycle, the holiday season is already slipping away. Kick it off in January. Why? Because starting with an intentional and considered approach gives you the time to build a real connection with consumers and tell the story of your brand—a connection that’s hard to achieve at the retail level alone. Getting an early start lets us refine your messaging, discover what resonates, and set the stage for sustainable, organic growth all year. By the time peak sales season hits, your brand will be ready to shine, with a loyal following and strong voice, plus momentum from underutilized occasions like Father’s Day and Valentine’s Day. We have 2 more spots left in our European cohort. Let's do this! Learn more here: https://lnkd.in/e_NB4ZsK cc: Kate Harrison #SpiritsIndustry #DTCMarketing #BrandBuilding #ConsumerConnection #Storytelling #USMarket #SpiritsBrands #DigitalStrategy

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Alright, two weeks ago I asked our friends in the paper / printing / postage world to help my catalog clients out of the challenge they've been put in (increased costs are driving them out of mailing catalogs ... and I know this because catalogers keep contacting me telling me they're fed up and will take action by mailing much, much less going forward ... they're going digital). I offered to publish any response from the paper / printing / postage world that offered my clients opportunities to deal with the challenge forced upon them. How many responses did I get from the paper / printing / postage world? Zero. They had zero ideas to help. They caused the problem and have no solutions. I'm going to give y'all a freebie here. In my catalog optimization projects, there are two things that keep coming up, over and over again, and have been coming up for the thirteen years I've offered catalog optimization projects for clients. (1) The vast majority of 0-60 month buyers need zero, one, or two mailings per year, maximum. Almost nobody in the catalog vendor ecosystem wants to hear this. I get it. So this outcome is criticized when my clients mention it. (2) The BEST catalog customers, and there's maybe 5% to 10% of the typical twelve-month buyer file that meet this criteria ... they should be mailed MUCH MORE OFTEN than they're being mailed ... maybe 18-36 times per year (instead of 8-12 times per year). If I am in the paper / print / postage world (and so many of you reading this are, you're just being quiet right now), I'd be screaming this outcome from the rooftops. Why aren't you screaming this outcome from the rooftops right now? Seriously? This outcome happens in more than 80% of my projects. My clients don't typically want to pursue this outcome, because it is a labor-intensive outcome for them. If I were in the paper / print / postage world, I'd do everything in my power to make this EASY for my client base. You do the work for them. Do the work for them. Figure it out for them. By figuring it out for them, you protect YOUR future while helping my clients be more profitable. How is that a bad thing? If you are in the paper / printing / postage world, contact me (kevinh@minethatdata.com) and we can talk about how you can help my clients head in this direction. Does that sound reasonable?

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Join us tomorrow at 1pm for a CES webinar led by our strategic leader, Travis Stanton. Travis has accumulated valuable data and ideas that will revolutionize the way you exhibit. This webinar is a must-attend for anyone seeking innovative ideas to enhance their current space, insights into industry trends, and data-backed strategies for success. Don't miss out on this opportunity to elevate your exhibition game. See you there! #Innovativeideas #technologytrends #exhibits #webinar

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Digital wallets are now just.... wallets. Especially for young shoppers who want to ditch bringing anything extra when they head out the door. If Gen Zers can't use their phones to make a purchase, many of them leave to go somewhere else. My first for Edvisors. #highereducation #fintech #digitalwallets #creditcards #credit

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One very much overlooked aspect of promotional products is their cost per ad impression. Example - this stat about non-woven tote bags, which comes from a recent study commissioned by the Advertising Specialty Institute. #PromotionalProductsWork #bags

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✨ Top Five Promotional Products That Make an Impact! ✨ Want your brand to leave a lasting impression? From branded apparel to tech accessories, these picks will keep your brand front and center in the minds of your customers. Check out our latest blog on the top five promotional products that combine function, style, and staying power. 💼💧🖊️https://buff.ly/40kQ7CL #PromoProducts #BrandVisibility #MarketingTips #Proforma #PromotionalProduct

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Cheers to style that speaks volumes! 🥃✨ Elevate your brand with custom accessories that turn heads and start conversations. #promotionalproducts #branding #promotion #promotionalitems #marketing #promotionalgifts #corporategifts #promotional #promotions #promotionalmerchandise #promoproducts #advertising #swag #logo

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🚨 TIME IS RUNNING OUT! 🚨 Feeling stuck leading your team, attracting quality clients, or boosting sales? The 5th Annual Landscaper’s Summit is the #1 virtual event for landscape pros—and Advanced Pricing of $177 is available now! 🌿 🔥 If you’re serious about dominating 2025, NOW is the time to act—virtual tickets are almost gone! 🔥 Mark your calendar and join us LIVE for the 5th Annual Landscaper’s Summit: 🗓️ October 10th ⏰ 9:00am to 3:00pm MT 💻 Virtual - on Zoom Here’s what you’ll gain: 💼 Leadership tactics to get your team performing at the highest level 🌱 Proven marketing strategies to attract high-paying clients 📊 Streamlined sales systems to close deals faster and more effectively Don’t wait to plan for your busiest season—register today and be ready to crush it in 2025! 🚀 Register now and be ready for a strong 2025! #LandscaperSummit #BusinessGrowth #LeadershipTactics #SalesStrategy #2025Planning

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Appreciate this perspective on purchasing custom brand merch as event season ramps up. We couldn't agree more with Maxwell Consulting Group "Less is more, but if giving away promotional items is important, consider how you can contribute to ethical supply chains.". Thanks for the shout-out for Fairware Promotional Products

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Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

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Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

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Rainy day reading: check out this article on the pivot to B2B / trade in Business of Home, featuring Sara Berks of MINNA Goods. https://lnkd.in/gMCTctwr

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It's never too early to begin preparing for holiday gifting orders! PPAI - Promotional Products Association International surveyed more than 500 consumers to dig deep into what types of holiday gifts they prefer, the importance of personalization, and how gift-giving influences brand perception. #GiftGiving #PromotionalProducts #CorporateGifts

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In today's market, design isn't just about aesthetics; it's about creating a memorable brand that stands out and resonates with your audience. At Omnitizing, Buck Beaudoin and I believe that thoughtful, strategic design is crucial for small businesses looking to make a big impact. From logos to websites, every element of your brand should tell a story and connect with your customers. We're passionate about helping small businesses in Midcoast Maine (and beyond) build brands that are not only beautiful but also effective. Ready to elevate your brand? Let's talk. https://lnkd.in/g8dJYKPB

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