Nancy Maluso

Can AI Be Your Guide Out of Marketing Inferno? 🚀🔥 In her enlightening talk, Kenda Macdonald dives into the parallels between Dante's infernal narrative and modern B2B marketing struggles. Her piece, "Personalization, Demand Generation, and AI: Conversion Trifecta or Dante's Nine Levels of Hell?" unveils how AI can be a game-changer in escaping the marketing missteps that lead businesses into a demand generation limbo. From predictive analytics helping forge clear, data-driven marketing strategies, to specialized AI tools that enhance scenario planning and customer journey mapping, Kenda illustrates AI's pivotal role in transcending the chaotic abyss of "random acts of content" and unclear business objectives. For a deeper dive into leveraging AI for smarter marketing solutions, read the detailed analysis here: https://lnkd.in/gujxmYNc Let's navigate the complex landscape of B2B marketing with AI as our compass! #fullservicemarketing #marketingagency #digitalmarketing #digitalmarketingservices #digitalmarketingagency #digitalagency #marketers #contentmarketingstrategy #productmarketing #b2bmarketingstrategy #b2bmarketing #b2bmarketingagency Follow Me 👉🏻 Robert Bond

Less than 15% of partners engage in their vendors' marketing programs. Only 17% of partners log in regularly to vendor-provided PRMs. Why? We hosted Kathryn Rose ⭐, founder of channelWise and co-founder of Channel Marketing Association, on the Partnerships Unraveled podcast to explore how vendors can better support their partners to bridge this gap. Kathryn is an expert in accelerating growth for SMB partners (VARs, MSPs, Solution Providers etc.) Struggling to engage long-tail partners in marketing programs is a common challenge for vendors. Watch the full episode now for some key insights! #channel #channelpartners #smb

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THE 12 CHANNEL PROGRAM LAWS In a recent survey, 56% of channel professional cited that a poor PX was their biggest challenge, and the primary driver behind the long-tail portion of their program. Poor experience as a partner = poor rates of engagement and subsequent results. From the 100's of channel partners and vendors I've worked with over the years, too many continue to treat partners as a separate entity to the business objectives of an organisation. They are deprioritised because they come from without. But imagine if Microsoft or Cisco took a similar stance. They would lose around +80% of their entire commercial revenue. Results like this teach us us 2 things - 1️⃣ - If orgs such as these recognise and prioritise making partners an integral part of their team, then why aren't more organisations with B2B partner programs practicing partner integration? 2️⃣ - Welcoming partners into an organisation, and treating them as an important part of your team, produces desired or improved outcomes. @ Arys we advocate and help others implement a 5-point procedure to help companies unlock, or improve, partner integration across a business - 🔴 Listen - with intent 🔴 Ask - with objectivity 🔴 Plan - with predetermination 🔴 Implement - with clarity 🔴 Support - with structure This aligned and strategic approach predicates a compelling and personalised partner experience. It helps to create a horizontal relationship that includes internal/external stakeholders and customers, and fosters an environment where organisations and partners can firmly focus on common interests. Channel and ecosystem initiatives are people-driven, tech-enabled and result-focused. ⚫ People x platforms x environment = results. When they work as one, partners are made to feel like they are an important part of your team. They are, or should be, growth-multiplied - i.e. it's no secret that we grow faster together. That said, as with all successful collaborations, this integration starts within an organisation on an individual level. Each stakeholder must understand the importance and impact indirect motions hold, who that involves, then treat those as they would treat one of their own. Organisations who ensure partners are integrated into a business are the winners, because they are force-multiplying their efforts by forging an inclusive environment for everyone associated with the lifecycle touchpoints. It's then the 'you grow, we grow' paradigm. So if you want - 🔵improved internal indirect understanding 🔵bigger and faster channel results 🔵improved partner dynamics 🔵a more attractive program 🔵a value-led experience treat partners as part of your team. Do your best to integrate your partners across your organisation, and use personalisation to differentiate and highlight. If you can't internally/externally personalise this partner impact, the outcome is inevitable - you risk becoming a commodity that people deprioritise. Be inclusive. Be Arys

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📢 We are very pleased to be able to announce David Yockelson, Distinguished VP and Gartner Fellow, will be joining our Signal Based Marketing Summit as our keynote speaker. 🎉 🙌 With more than 30 years in B2B technology, David Yockelson brings a wealth of experience in product-led growth, value-driven product design, and strategic program development. He has led teams and business units to align product, marketing, and sales functions, driving over $100 million in portfolio revenue. Known for his insight on customer-centric strategies, David’s expertise encompasses product marketing, corporate strategy, and customer success initiatives.   In his keynote, “Signals: A Key to Precision for Modern GTM,” David will explore how modern applications use AI and GenAI to enhance intent determination and precision targeting with data signals. He’ll examine how marketers can create more accurate ICPs, optimize account targeting, and refine identity resolution, with insights on the evolving role of ABM tools and innovative applications that bring value to both marketing and sales. If you'd like to hear from David Yockelson and the rest of our phenomenal speakers please register for the Signal Based Marketing Summit here: 👇  https://bit.ly/3zMmwau #B2Bevents #industryexperts #keynote #sales #gtm #thoughtleader #intent #signalbased #marketing #buyerintent #datadriven #linkedin #innovation #innovator #buyersignals #tech #leadgen

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📢 We are very pleased to be able to announce David Yockelson, Distinguished VP and Gartner Fellow, will be joining our Signal Based Marketing Summit as our keynote speaker. 🎉 🙌 With more than 30 years in B2B technology, David Yockelson brings a wealth of experience in product-led growth, value-driven product design, and strategic program development. He has led teams and business units to align product, marketing, and sales functions, driving over $100 million in portfolio revenue. Known for his insight on customer-centric strategies, David’s expertise encompasses product marketing, corporate strategy, and customer success initiatives.   In his keynote, “Signals: A Key to Precision for Modern GTM,” David will explore how modern applications use AI and GenAI to enhance intent determination and precision targeting with data signals. He’ll examine how marketers can create more accurate ICPs, optimize account targeting, and refine identity resolution, with insights on the evolving role of ABM tools and innovative applications that bring value to both marketing and sales. If you'd like to hear from David Yockelson and the rest of our phenomenal speakers please register for the Signal Based Marketing Summit here: 👇  https://bit.ly/3zMmwau #B2Bevents #industryexperts #keynote #sales #gtm #thoughtleader #intent #signalbased #marketing #buyerintent #datadriven #linkedin #innovation #innovator #buyersignals #tech #leadgen

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We take the burden of running an engaging incentive program off the hands of our clients. We're working in the background, planning, developing, and designing to ensure your channel success. https://hubs.ly/Q02zfn8T0 #channelsales #salesenablement #sales #b2bsales

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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MessageGears Releases 2024 State of Enterprise Marketing Report — PRBuzz.co — Provides #insight into #customer #engagement #platforms including capabilities, weaknesses and propensity for switching ATLANTA, #June #13 2024 MessageGears, the leading cross-channel engagement #platform for #large consumer #brands #today announced the #release of its 2024 #State of #Enterprise #Marketing Report. The #report provides insights into the #number of customer engagement platforms #used by enterprises, preferred capabilities in a customer engagement platform, weaknesses identified in customer engagement platforms, propensity of enterprises to #switch customer engagement platforms and #key #decision makers. "Enterprise brands are always #looking for ways to #become more efficient and #effective with their customer engagement efforts," #said Will Devlin, #Vice President of Marketing for MessageGears. "This report provides insight and perspective into what enterprise brands are doing when it comes to customer engagement platforms, including strengths that are necessary for success and weaknesses that are a hindrance to progress." "This report provides insight and perspective into what enterprise brands are doing when it comes to customer engagement platforms, including strengths that are necessary for success and weaknesses that are a hindrance to progress." Key findings include: "This report will help enterprise brands make more informed decisions when it comes to investing in their marketing technology stack," added Devlin. "We're excited to share these insights to continue to move the industry forward." The 2024 State of Enterprise Marketing Report can be downloaded here. About the Report The data set for the 2024 State of Enterprise Marketing Report is based on survey responses from 291 marketing professionals from enterprise organizations across the United States. The survey instrument was in the field from February-March 2024. About MessageGears MessageGears is the only data-connected cross-channel engagement platform built for today's enterprise. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. MessageGears has transformed what marketers thought was possible at major brands like Expedia, Rakuten, T-Mobile, and Chick-fil-A. Learn more at messagegears.com.

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You've heard of the Sunday scaries...but what about the Q4 scaries? 😱 Q4 is a critical time for #ChannelPartners to connect with end users who are assessing their tech stacks for the year ahead. Keeping open lines of communication lays the foundation for future growth through new verticals, new partner acquisition, or new opportunities with existing partners. In Comms Business, ZeroFox's Europe Channel Director Fiona Doak explains how vendors and partners can work together for joint success heading into EOY and 2025: https://ow.ly/OCop50TG1eg

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Explore key strategies for CMOs in Q4 with Aventi Group. Realign budgets, optimize KPIs, and enhance sales enablement for success. 🔗 Read now: https://ow.ly/hRyA50TlqrJ #CMOStrategies #Q4Planning #SalesEnablement

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As vendors scale, there comes a pivotal moment when direct sales expansion starts to strain resources. Are you noticing slowing conversion rates or declining productivity? These could be signs that your internal capacity is reaching its limit. But there's a solution: Adopting a distribution strategy. By partnering with external distributors, you can bridge capacity gaps and drive growth without overstretching your resources. Want to know more? Contact one of our specialists today! https://buff.ly/3LF356u #DistributionStrategy #ChannelPartners #ChannelPartnerships #Technology

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Is your sales team prepped to tackle market access initiatives in 2025? Read our latest blog post with insights from Karen Schaffer on how sales, marketing, and market access alignment can deliver on Access Realization by up-skilling customer-facing teams, utilizing payer segmentation to enhance pre-call planning, and optimizing engagement. #marketaccess #accessrealization https://lnkd.in/eAP32TX3

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Struggling to engage your partners? With over 25 years in the channel ecosystem, Janet Schijns knows a thing or two about partner success. Watch as this channel expert discusses the latest tool for vendors aiming to elevate partner engagement and support. #ZiftONE #ChannelMarketing #PRM #ChannelPartner

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GTM leaders at the forefront of driving revenue through outbound taking an ecosystem-led approach are going live TOMORROW at 10am PT / 1pm ET: Experts Andrew Ermogenous of Atlan, Eric Smith of Pattern, and Alex Poulos of Crossbeam are joining Sophie Buonassisi to discuss “The Future of Outbound: An Ecosystem-Led Approach”. What you'll learn from this event: 🟢 Workflows for executing this approach across multiple GTM teams. 🟢 Viewpoints from multiple GTM hats - sales, partnerships, marketing. 🟢 How they leverage this integrated approach to drive over $600M in quality pipe. + more Register to join live or receive the recording 👇 #gotomarket #b2bsales

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Elizabeth Ronco at Madison Logic shares why #GTM teams do not see maximum revenue performance from ABM and only get limited returns on their ABM tech investment. She talks about: ❌ How teams are ineffectively identifying and prioritizing the right accounts ❌ Why teams struggle with engaging VPs and the C-suite, which is what’s needed to drive stage progression. ❌ How teams are failing to get customer-centric and how they are not using data and account intelligence to guide content, messaging, and interactions. ❌ The need to go beyond personalization and become personal and how we should come to each interaction with a point of view about the prospects’ businesses. ❌ How teams are failing to optimize for velocity, increased ACV, and stronger ARR, GRR, and NRR growth as they are looking to ABM to fix the pipeline vs. fixing the experiences teams are delivering across the buyers’ journey and customer lifecycle.

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Listen in as our Sr. Director of Marketing RJ Licata reveals how understanding your audience and anticipating their needs can transform your marketing strategy. Learn how to build trust and engage customers long before they’re ready to buy in his interview with DesignRush. 🎧 [https://bit.ly/44Wva1l] #DigitalMarketing #B2BMarketing #MarketingStrategy #DesignRushPodcast

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Do we really need to point out how crucial capturing intent signals is to a successful #ABM strategy? Listen to the ABM guru, @Jeff Loeb, drop some knowledge bombs on a recent Airfleet Debrief -> https://bit.ly/3wrbTIu #b2bmarketing

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