Nancy Nardin

How do you set your deal priorities? Sales leaders are pretty good at this. But they can do better. The Efficient Frontier For Sales shows you where to focus so you maximize sales for the risk you are willing to accept. On average deal portfolios on the Efficient Frontier produce 58% more in-quarter sales than prioritizations based on stage, deal-size, forecast category, or deal-scores. Want to see how this works? DM me for that case study. #salesmanagement #salesleadership #salesenablement #salesoperations #revops #revenueoperations #salesops #analytics #datascience #forecasting #sales

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Wondering if your SaaS #presales and #sales teams are working in harmony 🎶 ? Or how you can achieve the right balance ⚖ ? Check out the latest report from Chris White and Reprise - 10 Tips to Make Your Presales Team More Efficient and Effective. Let us know what you think. Which strategies have you found most impactful and realistic in driving your team's success?

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Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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Check out the top five most powerful ways retailers are using Gemini models to transform their businesses and accelerate growth.

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Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. What exactly is a Revenue Cadence? Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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A symphony where every section plays its own tune — without coordination or rhythm — results in chaos. But, with the right conductor, everything changes. Enter Salesloft’s Revenue Orchestration Platform. It’s the maestro of revenue generation, ensuring your go-to-market teams and buyers play in perfect harmony.

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Today, companies struggle with islands of data spread across various systems. With the new Salesforce Zero Copy Partner Network, companies can connect their data from anywhere to Data Cloud, unlocking its power in less time and at a lower cost.

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Cloud marketplace spending is expected to skyrocket to $100B by 2026. Vendors face a tough balancing act: achieving rapid growth while keeping partners motivated and minimizing conflict. Channel strategies are not a “set it & forget it” game. Success demands precision: identifying top-performing partners, managing conflict, and aligning incentives—while leveraging tools like AI for insights. In my latest blog, I break down how to design and optimize channel strategies to unlock growth. Whether you're a vendor or a partner, these insights could redefine your approach. 💡 Here’s a challenge: What’s your top priority when working with channel partners? Let’s discuss. #channelstrategy #marketing #channelmarketing #partnerships #growthstrategy Nexus Pathfinders Read the full blog here: https://lnkd.in/guAKP2G2

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Are your revenue goals for 2025 a collection of hopeful wishes, or a well-crafted plan? The difference between the two is a carefully constructed Revenue Funnel: https://lnkd.in/eGj8CAsR

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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What (Management) lessons can we learn from Los Angeles' apocalypse fires, and why is it time for Californians to rise against professional politicians and ideologues... First and foremost, I am so sorry for the hard-working people of Los Angeles, the gardeners, construction workers, retail/services managers, and entrepreneurs. What happened was unfair and heartbreaking but mostly outrageous because it was so predictable and avoidable. I (legally) immigrated to this country 25 years ago. In exchange for an Eb1 visa, I had to produce a five-year plan, hire many people, and pay many taxes. This led to a green card and eventually US citizenship... Originally, from Europe, I always thought of my affiliation as progressive, squarely leaning toward democrats (the 80s and 90s version), although I was always fiscally conservative... After 2 decades of no changes, worse infrastructures, growing taxes (why are we paying $4.89 a gallon vs. the national average of $3 again?), exploding homelessness, and consistent deficits... California, the 5th largest economy with a budget of $322B, should LEAD THE WORLD FOR ITS INFRASTRUCTURES, have the most modern high-speed trains (LA to Seattle in 5 hours), quality and abundant water, and clean (nuclear) energy (France relies 75% on it). Modern buildings, with yearly preventive clean-ups and fire prevention strategies and equipment, and communities of tiny houses solving homelessness and addiction. Dream on... The Tenderloin (a dangerous San Francisco neighborhood) 25 years ago is the same as it is today, but some say it is probably more dangerous and dirtier...Homeless people have grown significantly over these last 5 years (~200,000 people), $24B has been spent on the problem, and there has been no progress... Why? Less than 20% goes to helping people, the rest and the vast majority in the hands of administrations and mindless bureaucrats...such a waste, such as shame... It does not matter if you lean right or left; the bottom line is that we should not support politicians who are incompetent and live only to protect ideologies... When will California change and recognize that politicians have failed us over the last thirty years? It's time to rally, rise, and shake up the status Quo. Let's remain civil and temper our (justified) anger, but man o man... Go to any city in Asia or Dubai, and you'll realize we are short-changed. As in any capitalistic corporation, how about demanding the following from our leaders: 🔥 Extreme transparency on budget allocation 🔥 One-time term 🔥 Enforce Lobbyist $ Caps 🔥 Enforce performance-based reviews 🔥 Streamline Recall mechanisms

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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Thanks to Dave Rigotti and team for a wonderful #PLGTM conference in SF. I had great discussions with sales and marketing leaders and here are some observations on how PLG has evolved. Part 1: Time to rethink PLG practice ✔ While the core idea of PLG revolves around self-service adoption and user-driven growth, the practice has evolved, and companies are recognizing the need for a hybrid approach. ✔ For a lot of practitioners, PLG means self-service and users adopt the product without sales support. In practice, PLG leads to increases S&M costs increasing CAC. So, it no more just about building a product but putting the marketing $ behind it. ✔ Enterprise buyers are researching on their own and have good information before they come to the call. Huge number of prospects want sales help in navigating the value prop but want to try out themselves. ✔ PLG does lead to execution speed driving the awareness, showing the value, decreasing sales cycles and enabling simple and faster expansion. ✔ There is a myth that only startups or B2C companies use PLG and has to be bottom-up approach. While many of the companies we know and products we use might be B2C, lot of enterprise B2B companies are PLG as well. e.g. users can simply signup and start using Calendly, Canva or Airtable. teams can start using the products like loom, figma and datadog. ✔ Bringing customers need a hybrid approach in 2024. You need to provide user value created by the product and buyer value created by sales teams. Think about product market fit and product customer fit - leading to greater number of happy customers ✔ Every KPI you are measuring should drive an outcome. If you collect data, ask "what is it used for? " and "how does it help customer or adoption?" ✔ As the PLG model continues to evolve, companies must adapt and embrace a balanced approach that leverages the power of self-service adoption while providing sales support to drive customer success and long-term growth. Thanks to David Yockelson and Dave Boyce for providing engaging discussion on the core of PLG. #productledgrowth #productledsales #salesledgrowth #startups #salesleadership #productmanagement

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This is excellent advise and as someone who sold consulting services side by side with Dave Levitt, I can attest to his expertise and proven approach. Building a good business cases needs to be a repeatable process for use on all deals, and requires super stars who understand business metrics and how they relate to your solution.

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Congrats to ZoomInfo on their launch of Copilot – a new solution for B2B sellers powered by AI & G2 data. 🎉🎉🎉 I enjoyed chatting with Calen Holbrooks during today’s launch event, discussing the challenges B2B sellers face and how solutions like Copilot are helping to change the game. Here are some of the points we covered: ⚡It's time for B2B selling to catch up to B2C – providing the type of personalization we see with Instagram ads. ⚡Sales teams are often relying on the ineffective spray & pray approach -- wasting time, money & frustrating those being targeted with irrelevant outreach. ⚡With only 5% of a B2B business’ ICP actively in market at a given time, a more tailored, targeted approach is required. ⚡AI-powered solutions like Copilot can help – with accurate data from G2 & ZoomInfo, so sellers can reach the right in-market prospect with the right message at the right time. ⚡This is just one example of how AI will shape the future of go-to-market. Another is connecting software buyers and sellers more seamlessly, pairing up the perfect match. At G2, we are doing this with our #AI assistant Monty. Congrats to our partners Henry Schuck, Bryan Law, & team, and thanks for having me today! If you missed it, you can catch the event on-demand & learn more about Copilot from Henry at the links below. 👇

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Sales and presales working in silos? That’s not just inefficient—it’s a surefire way to miss big opportunities. When these two teams collaborate seamlessly, magic does happen. A unified strategy creates a message that truly resonates with your prospects, moving deals faster through the pipeline. The numbers don’t lie: companies with aligned sales and presales teams experience shorter sales cycles and dramatically higher win rates. The fix? Regular syncs between your SEs and AMs. When everyone is pushing toward the same goal, winning stops being a solo mission and becomes a team effort. If you want to see real results, break down those silos and watch the deals roll in. 💥 Need strategies to align your sales and presales teams? Let’s start building your winning strategy together.

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Are you missing out on 90% of the buying influence in B2B sales? Focusing only on the champion means ignoring the 10 other key decision-makers involved. Learn how understanding the full buying committee can shorten your sales cycle and boost your success. Watch now to maximize your sales strategy.

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