Natalie Bering

Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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A San Jose night full of good stories, laughs, and all things data security. Go beyond visibility, get the security, governance, and privacy outcomes you need with Varonis! Bo Lambert Cody Normyle Catherine Johnson Brian Vecci Inessa Rozenberg Alex Weber #varonis #datasecurity #dspm #datasecurityplatform

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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🌟 Customer Success Spotlight: Santa Barbara Zoo 🌟 The Santa Barbara Zoo faced a challenge many organizations encounter—managing a large collection of digital assets spread across multiple platforms. With over 24,000 images and videos, their small marketing team struggled to find and share content efficiently. 📸🐼 After adopting Canto’s Digital Asset Management platform, the zoo centralized its media library, improving productivity and empowering staff to access and share assets with ease. Now, 30+ staff members can quickly find the perfect content to captivate visitors and donors. 🚀 Learn more about how Canto transformed their workflow! 🔗 : https://ow.ly/UIFv30sGZkS #DigitalAssetManagement #CustomerSuccess #MarketingTransformation #SantaBarbaraZoo #Canto

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Empowered, well-supported employees deliver better customer experiences. See how aligning employee experience with smart tech improves CX outcomes in the latest CMSWire article by Lakeside Software's Matthew McGuire. 

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Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. What exactly is a Revenue Cadence? Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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Here’s No. 3 of the 10 best practices I've learned over 10 years building and leading #ABM programs. (Ten years have flown by because #ilovemyjob!) Create a program structure and process that constantly reinforces the importance of the message. Technology should enable your program, but not define it. Know your customer--what are their business objectives and what hurdles do they need to overcome to achieve them. Clearly identify how your company can help the customer achieve those objectives and overcome those hurdles. Focus on the message. Develop a UNIQUE value proposition. Create unique content. Then package/deliver that content in a way that its interesting, applicable and drives action by the target audience. Tools like #Draup, #6Sense, #SFDC, #Marketo, #Postal and #Folloze are excellent at informing, actioning, and making your content look beautiful. But they can’t make any impact if you start with a weak or irrelevant message. PS. Partner with a great ABM agency like #Hut3 to create your message! #accountbasedmarketing #contentisking

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With Recorded Future Collective Insights, it’s never been easier to unveil patterns and trends so you can identify relevant potential attacks, enhance detections and threat hunts, and prioritize your response. 

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The #1 question we get asked: what exactly is a Revenue Cadence? Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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How are other organizations preparing for the future? The UC Irvine team generously shared all their hot tips and expertise in this insightful webinar. From not overlooking “silent skills” and empowering employees to manage their careers there was lots of great advice! Learn more about why UC Irvine chose Fuel50 to help grow their people and ultimately their organization too. Carve out an hour and watch here: https://hubs.la/Q02BQFx50 . #Fuel50 #TalentMobility

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Partner marketer challenges are real. We face them every day – are priorities aligned, do we have enough resources and budget to help our partners drive demand, can we demonstrate partner marketing ROI? On August 20th, join me and Pooja Sarin Golechha (she/her) from Pegasystems as we sit down with Anita Covelli from TechTarget to share tips and practical guidance for overcoming common partner marketing challenges. Register here - https://lnkd.in/gHnVWqxJ #partnermarketing #channelmarketing #alliances

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Signature Success Plan customers get 83% ROI. Learn how you can... - achieve your goals faster - avoid downtime - create and deploy scalable solutions Watch the video to learn more!

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Want Better Results in 2025? Why not start with a health check assessment for your partner program? At Channel Force, we provide a survey-based health check designed to evaluate the five core elements of partner-sourced revenue performance: ° Sales Strategy Strength ° Partner Program Effectiveness ° Solution Empowerment Strength ° Sales Enablement Process ° Strategy Execution Process Our comprehensive assessment examines over 50 key aspects of your partner sales process, benchmarking them against the proven Structured Performance Partnering Model. The outcome is a clear, actionable roadmap to elevate your partner program and achieve outstanding results. Let Channel Force Inc. or ThePartnerGuy™ help you unlock new levels of sales performance. Reach out to Anton Silaev or me to schedule an overview and discover how our assessment service can transform your processes and results in 2025! #PartnerSuccess #RevenuePerformance #SalesTransformation

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In my latest article published Friday in Channel Futures, "Turning Partner Empathy into Partner Impact," I write about 'modern partner management.' Here's a snippet: "The ability of a partner manager to build and sustain strong relationships across their partners' organizations is still foundational and critical to the role. However...today's partner manager needs to be more of an operator than a coordinator. They must be highly focused on project management and the execution of detailed business plans and activities to meet specific financial and partnership objectives." https://lnkd.in/gMDMRM8M Channel Futures #PartnerEmpathy #PartnerAgility #PartnerHybridity #ChannelStrong Barracuda

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Learn how to prepare and handle future security incidents with Kelly McCracken, Senior VP of Detection & Response at Salesforce, on ep. 306 of the To The Point Podcast. You want to listen to this one: https://bit.ly/3CcNxou

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When the LinkedIn universe gifts you a meme just too good to pass up for your webinar promo... 😂 Join me tomorrow with the Snoop Dogg of Privacy and Compliance, Alan Wilemon as we unlock nontraditional communication and training methods for grappling with the gritty complexities of #compliance, #riskmanagement, #resilience, and #privacy. Learn how to harness the power of #memes, #microsimulations, short videos, comics, storytelling, and maybe even a parody song or two to simplify and engage your audience on the densest of topics. Save your seat, this is truly one you do not want to miss! https://lnkd.in/dkDacHJN #LinkedInSays #SnoopDogg #CelebrityStatus #ParodySongs #Memes #Video #ShortStories #Simulations #FunWithCompliance #EngagementStrategies #ChangeLeadership

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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