Natasha Engan

Here’s No. 3 of the 10 best practices I've learned over 10 years building and leading #ABM programs. (Ten years have flown by because #ilovemyjob!) Create a program structure and process that constantly reinforces the importance of the message. Technology should enable your program, but not define it. Know your customer--what are their business objectives and what hurdles do they need to overcome to achieve them. Clearly identify how your company can help the customer achieve those objectives and overcome those hurdles. Focus on the message. Develop a UNIQUE value proposition. Create unique content. Then package/deliver that content in a way that its interesting, applicable and drives action by the target audience. Tools like #Draup, #6Sense, #SFDC, #Marketo, #Postal and #Folloze are excellent at informing, actioning, and making your content look beautiful. But they can’t make any impact if you start with a weak or irrelevant message. PS. Partner with a great ABM agency like #Hut3 to create your message! #accountbasedmarketing #contentisking

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Learn more about how the Premier Success Plan helps you start strong, scale, and get more value from Salesforce.

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Gartner IT Symposium/Xpo officially kicked off this week, and welcomed over 9,000+ attendees from: 💡74 countries 💡26 industries 💡5,948 companies Check out what this year’s CIOs and IT executives had to say about Gartner research and insights, unparalleled networking and more on this episode of Cart Chat with Gartner. Catch up on top insights from #GartnerSYM: https://gtnr.it/3BSiYnX #CIO #AI #IT

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Daily quality conversations with buyers (where at least one piece of qualifying or disqualifying information is learned) have dropped 55% from 8 to 3.6 per rep since 2014.  Discover how to refocus seller prospecting time on developing quality opportunities. Gartner for Sales | #GartnerSales #CustomerAcquisition #B2B

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For many organizations leveraging Salesforce, data loss/ downtime/ cyber attacks impacting these data sets would not just impact account lists and webinar attendee reports for sellers, but could also impact financial reports and customer orders (which have revenue, earnings reporting and regulatory implications, yikes!) Gina protects our T0 instance of Salesforce with Rubrik if you’re at all curious or concerned about cyber resilience for Salesforce we’re happy to facilitate a “reference call” with Gina ;)

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The latest Deltek Clarity A&E Study revealed firms with a formal business development process are 33% more likely to exceed revenue goals. Learn how Deltek Vantagepoint CRM streamlines and automates your #BD efforts so you can free up valuable time for your team to focus on strategic activities. https://gag.gl/oJrpC3

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Cybersecurity SaaS company lives in SugarCRM—it's their one source of truth for forecasting, reporting, and monitoring. Sales Operations and Renewals Manager, Alice Blade, shares the impact that Sugar has had on their business. https://sgrcrm.co/3ZGsxOR

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UKG is launching UKG Bryte™ AI Agents, which are integrated into the UKG Pro® HCM suite, to help customers harness the power of artificial intelligence to create exceptional workplace experiences and streamline people-centric processes. https://ukg.inc/3UNPka1 #WeAreUKG #UKGAspire

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🚀 **Exciting News for New England's Tech Scene!** 🚀 The New England region is experiencing a tech boom, with Rhode Island and Southeastern New England designated as the "Ocean Tech Hub" and Vermont leading in Gallium Nitride (GaN) semiconductor innovation. 🌊💡 From Boston's top-ranking smart city status to Vermont's impressive gender diversity in tech, the region is attracting top talent and investment. With prestigious institutions like MIT, Harvard, and Yale fueling innovation, New England is poised for remarkable growth in the tech sector. Check out the full article to learn more about the exciting developments and opportunities in New England's tech landscape! 📈🔗 #TechGrowth #NewEngland #Innovation #TechJobs #STEM

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Now it’s easier than ever to pivot teams’ focus and optimize labor resources in this rapidly evolving tech landscape. Curious how? Apptio, an IBM Company’s latest blog explains how Labor Financial Management helps align labor costs with strategic goals, improve transparency, and increase operational efficiency. Check it out! #Agile #FinancialManagement

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🌟 Chart your path to success in 2025 with the Professional Services Benchmark Maturity™ Report from Service Performance Insight. 👉 https://gag.gl/Wk5m6Q Discover best practices, compare your performance and set your course for growth this year. #ProfessionalServices #ManagementConsulting #DeltekProjectNation

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Absolutely Raghda Raad ! Magnificent step helping Human Progress & Saving Lives: Accelerating time to discovery by 10-30x !!! Hats down to Memorial Sloan Kettering Cancer Center in fighting cancer and revolutionizing research together with Dell Technologies & WEKA Watch the full story below. #AI #HPC #HumanProgress #SC24 #LifeSciences

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Explore the strategic benefits of Cornerstone Galaxy as highlighted in the Forrester Total Economic Impact™ study. This comprehensive report outlines significant cost savings and business advantages, including an impressive 443% average ROI, a 49% decrease in time to hire, and a 40% reduction in employee time to productivity. Download the study today to discover how Cornerstone OnDemand Galaxy can enhance your organization’s performance and foster sustainable growth. Learn more: https://lnkd.in/gCPjQChN  

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Introducing our two fully autonomous AI Sales Agents to the world. Einstein SDR Agent can autonomously engage with inbound prospects in natural language — answering questions, handling objections, and booking meetings for sellers — to nurture pipeline 24/7. And, with Einstein Sales Coach Agent, sales teams can strengthen their skills in discovery, pitching, or negotiation

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The communications landscape is always shifting – are you staying on top of emerging trends?  On October 9th, communications heads in the DC metro area are gathering to discuss current and nascent trends in: - Reputation Management - Crisis Control - Data & Analytics - and more!

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Want to hear @constellationr’s take on the best & worst in tech? The 2024 Enterprise Awards are here. The vendors in this year's Enterprise Awards have shown the ability to navigate an enterprise tech landscape that changes every few months. 👉

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In the past few months alone, we've seen several disruptions impact businesses across the board, from hurricane season to entire operating systems unexpectedly shutting down. Relying on a single type of endpoint can leave your organization vulnerable, and my latest blog explains why diversifying your device fleet across platforms like #Windows and #macOS can ensure continuous operation and enhanced security. http://ms.spr.ly/6043mxSkP #CyberSecurity #EndpointDiversity #EnhancedSecurity

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