Nbyat G.

Excellent listen on the AdTechGod (™) pod with Catherine Perloff. A good glimpse into a bunch of topics from this year and into next: consolidation, shortening the supply chain, transparency, fraud, the role and impact of walled gardens, challenges creators are facing, and the influence of AI in journalism. Great to hear from the journalist perspective who can drill down clearly to the big key takeaways.

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Thanks MarTech Series for the chance to share a few tips on search optimisation and marketing, along with what we have been up to at Yoast recently! #SEO #digitalmarketing Newfold Digital #search

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Annual #PR predictions post coming at ya (this time in a *new & improved* format thanks to our partner BrandSlap). I know you've been on the edge of your seat in anticipation! 📧 Email isn’t going anywhere, but AI inundation abounds. Bot pitches are clogging journalists' inboxes. We'll have to lean on other channels like X, LinkedIn and QWOTED for pitching. 📰 Publications as a piece of the puzzle. "Traditional media is dead and founder-led comms is the future" was the common refrain this year. What I believe to be true about that statement is that we'll be doing more comms via other channels in 2025 — LinkedIn, speaking, internal, short-form video, etc. Wrote about this recently for MarketingProfs (in the comments). 📐 We’re on the cusp of a breakthrough in PR measurement. More on that in the video, but I am impressed by what I am seeing from tools like Memo. 🤝 Are events back... for real this time? Based on what I am hearing from clients, we'll see a comeback next year for in-person activities. I am talking interesting, mid to large-scale events with cool activations and knowledgeable speakers… not desksides :). What did I miss?

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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Here’s how Agency Core research is transforming the agency world. We listen. We learn. We deliver. By collaborating with agency leaders, we focus on the topics that matter most—staffing challenges, client retention, and truly differentiated marketing strategies. Want to see what’s shaping the future of agencies? https://lnkd.in/dEUDa5td #AgencyLeaders #AgencyLife #AgencyGrowth #AgencyCore

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We've partnered with Greystone.Net bring you a comprehensive survey on your brand's innovation capabilities. By completing this survey, healthcare marketing leaders will have the opportunity to learn how their organization’s innovation levels compare within the industry. Take the survey today: https://okt.to/U4ioHY #healthcaremarketing #innovation #survey

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It's good to see such helpful leadership. Without it, many marketing professionals' insights and analytics efforts are less actionable in the digital media environment. Take a look:

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Welcome to the future of agency insights.🌐 The 2024 Agency Core Study is live, and it’s all about empowering your next big move. Agency Core’s mission aligns with ours—helping small and mid-sized agencies grow. They dive deep to understand the most pressing challenges agencies face and share the insights that matter—all free of charge. 🔍How It Works? 𝗬𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 drives the results. This survey is 𝗮𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 and should take 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟭𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 to complete. Your 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗲𝗱 with those from other respondents before being shared. You will receive the final data that will help you 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲. Feeling intrigued? Learn more👇 www.agencycore.org Ready to gain free, reliable insights? 👉𝐓𝐚𝐤𝐞 𝐭𝐡𝐞 𝐬𝐮𝐫𝐯𝐞𝐲 𝐧𝐨𝐰: https://lnkd.in/d5hfifg2 #AgencyCore #AgencySurvey #MarketingData #WhiteLabeliQ #MarketingAgencies

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Email inbox providers are integrating generative AI into their inbox apps or allowing GenAI tools to work on top of them, with the primary use being to summarize emails. 🔍 To better understand how these tools are summarizing email content today, Oracle Digital Experience Agency ran tests with Apple Intelligence and Android AI using emails with varying content and coding elements. 💡 Our very own Kaiti Gray and Sarah Gallardo shared the findings here:  https://lnkd.in/g6VEnmcb

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If done correctly, persona segmentation is a powerful tool in the payer sector. By utilizing comprehensive datasets and constructing detailed personas and journey maps, payer brands can significantly enhance member experience and analytics; thereby improving engagement and outcomes. Dive into six strategic steps to harness the full potential of persona segmentation: https://okt.to/Q4FEnJ #personasegmentation #customerexperience #datadrivenstrategies

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Do you feel like your PAC communications may be a bit bland or your messaging needs a refresh? DDC can help. A few of our creative and communications experts recently had a great conversation about ways you can energize PAC messaging and make emails, website content, and even annual reports more attention-grabbing. Check out the latest DDC Perspectives podcast, and be sure to reach out if you’d like to learn more about our PAC engagement strategies and services.

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#Personalization is considered table stakes for marketing today--but is it really as easy as it seems? New research from Epsilon shows that consumers view brands negatively when they include inaccurate information about them in their advertising messages, and what's more, 91% of consumers see at least one irrelevant ad every day. One might say the stakes are much higher than the table. Check out the infographic for more insight, and be sure to download both pieces of research for the full scoop:

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