Purna Virji

Have you ever dealt with disjointed and inconsistent brand experiences across multiple touch points? Internal communication silos could be the culprit. In this part 1 of a 3-part blog series from MoEngage partner Fueled, we'll explore what messaging silos are, how they negatively impact organizations, and what #brands can do to avoid them. Dig into the insights here: https://lnkd.in/eWvihU6g Alexandra G. Billy Fischer Shana Haynie Aditya Vempaty Archana Leo #partnerships #customerengagement

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Discover the buyer's perspective on SPO, from improved brand safety to reduced carbon emissions! Learn more about our research in Performance Marketing World.

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For the last 8 years, NetLine's State of B2B Content Consumption Report has highlighted key behaviors and insights for effective content strategies.   There's so much stuff that gets left on the cutting room floor, it's insane.   So this year, we wanted to explore the most significant findings from our annual report, starting with major shifts in content consumption patterns and their implications for #B2Bmarketers.   For instance:   - Despite gated content being painted negatively, 2023 saw a 14.3% rise in registrations and the demand for webinars and eBooks keeps growing.   - What should #marketers and #sellers do about the 31.2-hour Consumption Gap? Will creating engaging, relevant content, (especially on trending topics like AI) be enough?   - Knowing all of the above, how can we reach diverse decision-makers effectively—and what does a multi-thread approach have to do with it?   Key Takeaways: - 📈 14.3% increase in registrations - 📝 Growing demand for gated content - ⏱ 31.2-hour consumption gap - 🤖 Rising interest in AI topics   Dive into our latest blog on how studying B2B content consumption patterns can propel your success.   Full insights: https://ow.ly/NhMl50Seyv6 #demandgeneration #demandgen #leadgeneration #buyerintent

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There's a lot to unpack about Perplexity deciding to push ads through its AI interface. It should be a benchmark for how consumer behaviors are changing around the speed and depth of access to relevant information. The platform only boasts around 15m users so the ads will only hit a relatively small base compared to Google; however, I'll argue that Search has been ruined by AI-queries flooding the coveted "first-page" of results which is also prime real estate for ads. The function was already in steady decline and the results are becoming more and more questionable (e.g. glue on pizza). The plagiarism claims around AI could also scare of advertisers. I'm curious to know who the first adopters are for advertising and interested to hear their perspectives on how/why they factored this into their marketing strategy. #artificialintelligence #ai #advertising #ads #digitalmarketing #digitalcontent #google #perplexity #consumerism #consumerbehavior #consumerinsights #analytics

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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The Refresh isn’t your typical news. We bring you the latest through social videos, a newsletter, and breaking news podcasts, all with a bit of a twist. We don’t just share the news; we have opinions and personality. If it’s good, we’ll say so. If it’s not, we’ll call it out. You’ll probably agree most of the time, and if not, no hard feelings. Think quick summaries, honest takes, and poll feedback that shows what the industry is really thinking.

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Do you want insights into marketers' perceptions of the media landscape? Join thousands of marketing leaders in sharing your perspective in this year’s Media Reactions marketer survey and get access to early insights as a thank you for completing the survey.    https://loom.ly/xCGBqOU   #MediaReactions #Advertising #Digital #Marketing

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Subliminal advertising has been a topic of fascination since the 1950s, but does it still work in today’s ad-heavy environment? 📺 One fascinating fact: consumers process millions of bits of information unconsciously every day, meaning many ads still affect us even if we don’t realize it. But with attention overload, the real question is—should brands focus on what’s hidden, or on capturing attention openly and authentically? Check out this insightful piece by Infillion’s Jamie Auslander on the evolution of subliminal messaging in advertising. #Infillion #AdvertisingTrends #SubliminalMessaging #ConsumerAttention #MarketingInsights

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The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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🎯 𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 / 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐩𝐚𝐫𝐚𝐝𝐨𝐱: 𝐖𝐡𝐲 𝐦𝐨𝐫𝐞 𝐢𝐬𝐧'𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 Just came across a fascinating insight: While 99% of business leaders plan to overhaul their marketing technology / customer technology stacks this year, 21% still lack a clear modernisation strategy. It's not about having the most tools – it's about making them work together effectively. Some eye-opening statistics from recent research: ❗ 66% of businesses report overlapping tech functionalities ❗53% say these redundancies actively hurt their marketing performance ❗70% of marketers juggle 6+ tools simultaneously As one compelling quote notes: "The companies that thrive in the future won't be the ones with the flashiest new tech. Those that modernise with purpose and clarity will lead the pack." The future is composable, with 60% of brands moving towards modular marketing technology / customer technology solutions. But here's the kicker – while AI dominates conversations, less than half (46%) of companies are meaningfully using it in their marketing. Why? Because AI needs strong data foundations to deliver results. Digital transformation isn't about piling on technology – it's about building connected ecosystems that drive real business value. What's your take on this? Are you seeing similar challenges in your organisation's digital transformation journey? Credit: Paul Armstrong #MarTech #DigitalTransformation #MarketingStrategy #AI #BusinessInnovation #CustomerTechnology

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Many marketing leaders have made heavy investments in technology. But, is a growing tech stack a good thing? Based on some of the research and other conversations I have had, it may not be as helpful as many think. I take a look at this in my latest article. https://lnkd.in/ew2ySyr8 #martech #b2b #technology #growth #makegrowthsimple #ROI

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I've penned a little something for the marketing tech wizards over at MarTech. The subject? ABM Platforms! Is it all “huzzah!” or just a mighty “blah”? I embark on a hearty investigation of how these technologies cracked open the very vaults of digital media for the #B2B marketing crowd. Laying out the trifecta of roles #ABM platforms tackle: Predictive Analytics, Account-Based Programmatic, and Account-Based Measurement. And then, hold onto your hats, because I dive—like a Sinclairian sleuth—into the murky hidden costs: inter-departmental wrangling, annual fees that curl the toes, and the complexity of operating these self-service platforms. In a thrilling final act, I propose some exciting alternative approaches. Prepare for thrills, spills, and don’t worry, they all live happily ever after. Dive in below!

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Marketing leaders need to prioritize internal communications ✨

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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