Ryan Lufkin

Curious about your website's performance? Discover benchmarks and effective strategies for improving organic traffic at colleges and universities, based on data from over 200 higher ed sites. Access the report: https://hubs.li/Q02XLS4n0

2

In higher ed marketing today, mastering SEO entails identifying information gaps, executing effective search strategies, optimizing content for expertise and trust, and showcasing ROI. A tall order, but Paskill Manager of Search Torin Keefer covers it all in about 20 minutes in this #InnovatingEnrollmentSuccess podcast episode. Have a listen: https://lnkd.in/gjcbAu2q

2

A well-executed SEO strategy at a higher education institution: - Enhances search visibility ✅ - Engages prospects ✅ - Drives enrollment ✅ 🎓 In his latest guest blog for UPCEA our Co-Founder and CEO Will Scott explains how SEO helps higher ed marketers fill seats while navigating the demographic cliff, changing audience behaviors, and increased demand for online programs. Read Will's full article. Link in comments! . . . #SEO #EnrollmentMarketing #HigherEdMarketing #SearchInfluence #OptimizePotential

1

1 Comment

Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

13

Calling all higher education marketers! 🎓📚 Unlock the power of data to optimize your campaigns. Check out our latest blog post, "Marketing Optimization in Higher Education", for valuable insights. https://ow.ly/rNv950T2ptJ #HigherEdMarketing #DataOptimization

4

Looking to create stellar customer-facing content? Check out these 8 essential tips to elevate your marketing game! From understanding your audience to crafting compelling narratives, this guide covers it all. Perfect for K-12 education marketers and anyone looking to enhance their content strategy. Download the full guide here: https://bit.ly/3S904yj #ContentMarketing #K12Marketing #EdTech #MarketingTips

3

Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. Read more. https://ow.ly/kozm50SwauO

7

Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

4

Is your MarTech stack cluttered and inefficient? A recent Gartner study reveals organizations are using only 33% of their available capabilities. This underutilization wastes resources. In our newest guide, "Your Path to A Modern MarTech Stack," we provide a detailed roadmap designed to streamline and modernize your stack. Get started: https://lnkd.in/gx2wRXr8 #MarTechStack #CMOs

1

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

7

There is more to marketing than last-click attribution. Check out the blog by our own Jennifer Lonchar and learn the highs and lows of attribution tracking!

1

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6043jrSFD #NPTech #Nonprofit #SmallNonprofits #GA4

1

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/60405XERC #NPTech #Nonprofit #SmallNonprofits #GA4

1

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6046o6v90 #NPTech #Nonprofit #SmallNonprofits #GA4

2

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6049on8R5 #NPTech #Nonprofit #SmallNonprofits #GA4

2

2 Comments

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6043Q4Akx #NPTech #Nonprofit #SmallNonprofits #GA4

3

Google Analytics 4 provides comprehensive insights into user behavior, allowing #nonprofits to optimize their online presence, better understand donor engagement, and ultimately maximize their impact. Through #TechSoup's Google Analytics Setup service, our experts will set up #GoogleAnalytics4 for your organization's websites and apps. Learn more: http://spr.ly/6047vGouN #NPTech #Nonprofit #SmallNonprofits #GA4

6