Sabrina Chamberlain

Analytics made easier? Excited to hear Bryan McRae explain how having a connected environment can become a company’s source of truth not just for marketing analytics, but for business analytics and more. #MarketingMadeBetter

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Introducing AI Sentiment Analysis! All of us at Agency Mania Solutions are thrilled to share the integration of AI within our agency performance evaluation solution, EvaluationDeliver™, via our Feature Highlight: AI Sentiment Analysis. Learn how this new enhancement accelerates and enriches the assessment of client-agency relationships, request our Feature Highlight: https://lnkd.in/esJRux_i Read our press release: https://lnkd.in/eBY3U4NB #AgencyEvaluation #AI

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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Yikes! -- Upwards of 35% of media productivity lost via the combination of IVT, MFA and non-viewable/measurable impressions. Day 2 kickoff insight from Association of National Advertisers In-House Conference in Carlsbad, CA. (May 14-16). Stat is from ANA's December '23 study on Supply Chain Transparency on Programmatic Media. Great reason to incorporate high speed MMM to complement a marketer's existing ROAS toolset to understand marketing's full contribution to achieving a brand's business goals (including programmatic). Josh Casarona, Chris Potts, Federico Salvitti #ANAInHouse, #MMM, #ROAS, #arima

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Acxiom experts have supported clients on thousands of analytics initiatives of all sizes, and have put together the top 10 data strategy mistakes that derailing projects. Take a look at the negative consequences that await those who rush in and unpack tips on how to build a solid data strategy foundation that will make sure your analytics project doesn’t crack under pressure. Download the POV:

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Listen to Statistician and Data Science expert, Allison Olson break down for you how to leverage existing data and move beyond generalized "personas" to hyper-target your specific ideal audience ---- to save money, increase quality lead generation and conversion rates! She spoke last year at SMASH and she is here again to dive into this with me today! Watch the latest episode of The Drake Insights Podcast by Drake Strategic The Drake Insights Podcast Ep 14 - Master Audience Hyper-Targeting with Data Science & Analytics, Allison Olson https://lnkd.in/d5X9Pgnj #seniorlivingmarketing #digitalmarketing #TheDrakeInsightsPodcast #datascience #audiencetargeting #marketingdata

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Responsible AI can feel like a tough puzzle to solve, but here’s the good news: after two years of building and refining AI governance, we’ve developed strategies that make Responsible AI not just achievable, but transformative. The benefits? Faster adoption, boosted innovation, and more. We’re thrilled to share these insights at the AI for Agencies Summit! #responsibleAI #AIgovernance #aiforagenciessummit #AIAdoption #MarketingAIInstitute

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🚨 Goodbye DCO. Hello AIO. 🚨 It’s a bold statement, I know—especially from someone who spent over five years advocating for Dynamic Creative Optimization (DCO) on the agency side. But after navigating the complexities of leveraging DCO in marketing ad tech stacks, one thing is clear: it’s time to move on. With AI Optimization (AIO): ✅ No monthly minimums ✅ No production fees ✅ No decision trees or product feeds ✅ No reliance on cookies ✅ No manual activation of thousands of ads prone to human error ✅ No need for specialized strategists just to interpret performance Read the full post here and I'll see you at CES. https://lnkd.in/ggJmyZBQ

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Discover practical steps for integrating AI into your strategy, ensuring your messages resonate more deeply with your audience. Intero Digital https://lnkd.in/gyEjmjQK

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Are you maximizing your data lakehouse? Join this webinar on Sep 24 at 1pm ET with Merkle's Barry Latimer and experts from Databricks and Action IQ to get insights on the composable stack, the best steps to strengthen your data warehouse, and more: https://bit.ly/47qCEuB

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/4cV9gPo

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From concept to launch: Generative AI accelerates the product lifecycle https://slalom.ws/3NKekLc

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Having been in the business of integrating marketing technologies for the last 10 years, I've seen many of the challenges that come with working with tech stacks that were never designed to be working together. So, 8 times out of 10, unified tech stacks tend to win over the sum of their parts. That's why choosing the right vendor ecosystem is crucial. But there are cases where exceptions apply. Scott Brinker covers them brilliantly in his article. https://lnkd.in/eWv8YVCV

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AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Once again, the #ANA steps up to help enable growth through #education. We live in a tech-driven world and all #marketers need to develop a strong based of knowledge in #MarTech. Check it out..

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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