Articles by Alan
Contributions
Activity
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It was soooo good to join Chris Boyer and Reed Smith's podcast again to talk about performance marketing. Thanks for having me, guys! This space is…
It was soooo good to join Chris Boyer and Reed Smith's podcast again to talk about performance marketing. Thanks for having me, guys! This space is…
Liked by Alan Shoebridge
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Innovation is at the heart of everything we do at Providence Health Plan and today, I’m thrilled to announce a collaboration that embodies that…
Innovation is at the heart of everything we do at Providence Health Plan and today, I’m thrilled to announce a collaboration that embodies that…
Liked by Alan Shoebridge
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Stepping into a classroom as a guest speaker is always a mix of excitement and nerves—especially when you’re standing in front of a room full of…
Stepping into a classroom as a guest speaker is always a mix of excitement and nerves—especially when you’re standing in front of a room full of…
Liked by Alan Shoebridge
Experience
Volunteer Experience
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Executive Board Member
Society for Healthcare Strategy & Market Development (SHSMD)
- Present 9 years 4 months
Health
The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide. SHSMD is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve the health status and quality of life in their communities.
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Board Member
Healthcare Communicators Northwest
- Present 2 years 4 months
Health
Healthcare Communicators Northwest (HCNW) is the Pacific Northwest’s only professional organization created for communicators in healthcare and public health.
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Vice Chair Board Of Directors
Transition Projects
- 5 years 9 months
Social Services
For over 50 years, Transition Projects has delivered life-saving and life-changing assistance to some of Portland’s most vulnerable residents. Whether by helping a homeless veteran and her family find housing, sheltering hundreds of people each night with nowhere else to turn, or opening new pathways to employment, Transition Projects represents an invaluable part of Portland’s social fabric.
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Board Member
POINT LOBOS FOUNDATION
- 1 year 10 months
Environment
Long considered the “crown jewel” of California’s 280 state parks, Point Lobos State Natural Reserve is a magnet for nature lovers around the world. With its breathtaking beauty, fascinating wildlife and friendly and knowledgeable volunteers, Point Lobos is a place where one can experience nature at its best and explore this area's fascinating human history.
Publications
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Don't You Forget About Gen X: One Generation's Crucial Role in Healthcare
Amazon
Between the generational giants of baby boomers and millennials, Generation X – born between 1965 and 1980 – tends to get lost in the shuffle, even when there’s a mountain of evidence that they shouldn’t, including in the healthcare space. Don’t You Forget About Gen X examines this skeptical, participatory, and oft-forgotten generation’s crucial and growing role as healthcare consumers, and how marketers can connect with them. Each chapter combines research, data, pop culture references and…
Between the generational giants of baby boomers and millennials, Generation X – born between 1965 and 1980 – tends to get lost in the shuffle, even when there’s a mountain of evidence that they shouldn’t, including in the healthcare space. Don’t You Forget About Gen X examines this skeptical, participatory, and oft-forgotten generation’s crucial and growing role as healthcare consumers, and how marketers can connect with them. Each chapter combines research, data, pop culture references and personal anecdotes to paint a picture of each generation’s relationship to healthcare and build a strong case for why Generation X cannot – and should not – be ignored.
Other authorsSee publication -
Client-partner Relationships: 3 Tips for Success on Both Sides
Spectrum Magazine - Society for Health Care Strategy & Market Development (SHSMD)
Getting the most out of client-partner relationships is vital for both sides. In the latest issue of the Society for Health Care Strategy & Market Development (SHSMD) Spectrum member publication, fellow SHSMD board member Jeff Steblea and I share our perspectives on what both sides must bring to the table to build a successful relationship.
Other authorsSee publication -
Marketing Healthcare Services to Generation X
True North Custom
Connecting with Generation X could make or break your healthcare marketing strategy.
Other authorsSee publication -
Cohesion, Collaboration, and Communication in Healthcare
TD Magazine - Association for Talent Development
Healthcare environments require operational staff to work in accord with care providers, but this teamwork sometimes can be difficult to achieve.
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Afraid of going to the doctor? You shouldn’t be
Spectrum magazine, published by the Society for Healthcare Strategy and Market Development
Strategies and solutions for improving relationships between marketers and physicians.
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White Coat Syndrome: Why Marketing Professionals Have It and How to Cure It
Healthcare Success Strategies
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Move Your Marketing Research Efforts into the 21st Century
eHealthcare Strategy & Trends
Insights into how online research engages patients and improves your marketing efforts.
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Online patient research effort continues to grow, offer insights
Ragan's Healthcare Communications
Last October, we highlighted a simple, yet effective method Providence Health & Services in Oregon is using to engage patients. Here’s an update from Alan Shoebridge.
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Taking the conversation to your patients
SHSMD Spectrum Magazine
An overview of how online research at Providence Health & Services-Oregon has opened up a new world of information and patient engagement opportunities.
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What do patients really want? Well, ask them
Ragan's Healthcare Communications
With an array of online surveys, Providence Health and Services doesn't have to guess. Its online panel of 4,000 provides real answers.
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Honors & Awards
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HITMC Individual Blog of the Year Award
HITMC Medigy
This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation
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HITMC Individual Blog of the Year Award
HITMC Medigy
This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Alan shares his opinions and insights on his thoughtful personal blog. His writing gives audiences an “insider’s view” of healthcare.
https://www.healthcarescene.com/news/2021-medigy-hitmc-award-winners-announced/ -
Public Relations Society of America’s Portland Metro Chapter Spotlight Award
Public Relations Society of America
Understanding patients was a key goal of the online patient research panel that I launched at Providence. Back when we were still calling the Millennials "Gen Y," I developed a survey to find out what they wanted from healthcare providers. The survey construction, execution and results were rewarded with at PRSA Spotlight Award.
https://www.bizjournals.com/portland/blog/2012/10/prsa-awards-recognize-best-and-brightest.html
Organizations
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Oregon Health & Science University
Adjunct professor
-Teaching healthcare professionals about marketing was a truly rewarding experience. For three years, I served as an adjunct professor teaching graduate students enrolled in the OHSU/PSU Healthcare MBA program. My class introduced healthcare professionals to marketing fundamentals and applications in their healthcare organizations, and connected marketing principles to innovation, operations and strategy in the healthcare industry. http://thehealthcaremba.org/
Recommendations received
15 people have recommended Alan
Join now to viewMore activity by Alan
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How to Navigate the Path to Profitability and Improved Patient Care At the 2030 Playbook Conference, Erik Wexler, President & CEO of Providence…
How to Navigate the Path to Profitability and Improved Patient Care At the 2030 Playbook Conference, Erik Wexler, President & CEO of Providence…
Liked by Alan Shoebridge
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I’m happy to share that I’m starting a new position as Vice President Marketing and Communications at Coast Central Credit Union!
I’m happy to share that I’m starting a new position as Vice President Marketing and Communications at Coast Central Credit Union!
Liked by Alan Shoebridge
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