Silvio Porcellana

Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at jason@kaiserthesage.com.

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Slideout/side carts tend to work better than anything else Shopify default cart forces a new page to load & users have to navigate back & forth if they want to view more products Less than optimal experience that adds up negatively a lot, especially if people typically buy more than 1 product on your site

// Why Site Speed is the Silent Killer of Conversions (🐢 VS 🐇) Did you know that a 1-second delay in page load time can reduce conversions by 7%? With the holiday season approaching, site speed could be the difference between a sale and an abandoned cart. Today, I’m testing client sites to ensure they’re lightning-fast, especially on mobile. This is one of the simplest ways to boost performance during peak shopping. When was the last time you ran a speed test? If you want me to do a quick check, comment "Tortoise" or "Hare" below! #SiteSpeed #EcommerceTips #UserExperience #HolidaySales

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In episode 58 of the podcast, Kevin King and I talked about the 11 most common issues we see when companies migrate their site to a new CMS. Check out the full episode (link in comments) to hear them all. #cms #sitemigration #seo #ux

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🎯 Struggling with abandoned carts? Boost conversions with the PST Method! 🛒💰 1️⃣ Pre-frame: Build intent before checkout. 2️⃣ Simplify: Make it stupid simple—clear steps, clear actions. 3️⃣ Trust: Use badges, testimonials, and proof to ease concerns. Ready to amplify your profits to 7 figures and beyond? 🚀 Follow us on YouTube for more game-changing strategies: https://buff.ly/417rrhw #EcommerceTips #AmplifyYourProfits #BusinessGrowth

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Struggling with SaaS blog ideas? DON’T publish new content, Do THIS instead… If your existing content isn’t performing, try this method to spark fresh ideas: 🔍 Visit hn (dot) algolia (dot) com and search for a keyword in your niche. 📈 Look at the top articles that have gone viral on HackerNews. ✨ Use these insights to create content that stands out and adds even more value! Sometimes, your next great idea is just a search away. 🚀 What tactics do you use to generate blog ideas? Share your thoughts! ♻️ REPOST to Save

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I just reviewed 50+ lead scoring systems. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀: Track buying intent signals, not just activity. Score the account's pain points, not just the contact. Let behavior predict readiness, not just titles. Weight recent activity more than historical. Align scoring with your actual closed-won patterns. If this gets good engagement, I’ll post a new ready-to-use playbook from the research 🤙🎁

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5 Major Technical SEO Issues With Shopify And How To Fix Them... https://lnkd.in/e-y7tdTf #shopify #shopifyseo #shopifythemes #shopifymarketing

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Interesting talk from Google's Martin Splitt, with some insightful examples. According to Splitt, many SEO professionals often attribute issues to JavaScript without thorough investigation. But only one out of hundreds of reported JavaScript problems has been confirmed as a genuine issue with Google's rendering service. The Google Search Console is the primary tool for diagnosing potential JavaScript problems; it allows inspection of rendered HTML and live URLs. Issues may arise from content not being indexed due to incorrect use of robots.txt or meta tags, often misattributed to JavaScript. https://lnkd.in/eKMWesB7

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The vast majority of our clients are migrating from WordPress. And they have good reasons behind it: (Here are the most common ones.) 1️⃣ It’s a One-Size-Fits-All Solution WordPress lacks built-in features tailored specifically for news publishers, such as integrated news SEO tools, native mobile apps, and community-building features. Publishers may find themselves relying heavily on third-party plugins to fill these gaps, leading to additional costs and complexities. 2️⃣ Frequent Manual Updates and Maintenance WordPress websites often require manual updates of code and plugins, leading to added time and expenses for publishers. This can be frustrating and costly, especially for publishers who lack the technical expertise or resources to handle these updates. 3️⃣ Security Vulnerabilities and Hacking Risks WordPress websites are susceptible to security breaches and hacks due to the use of third-party plugins and the system's open-source nature. This poses significant risks to publishers, as compromised security can lead to data breaches and damage to reputation. 4️⃣ Performance Limitations and Scalability WordPress websites may struggle to handle significant traffic peaks, especially during major news events. The reliance on external plugins for various functionalities can slow down the website's performance and limit scalability, hindering the user experience and potentially driving away visitors. 5️⃣ Complexity and Cluttered Interface The WordPress interface can be overwhelming and challenging to navigate, particularly for publishers who primarily focus on news content. The abundance of features and options, many of which may not be relevant to news publishing, can create a cluttered and confusing user experience. Do you experience similar issues with WordPress? The good news is that you don’t have to. Check out Newsifier or get in touch to find out more.

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National Organization with an eCommerce arm: Traffic +120% Orders +14% Sales +30% AOV +9% Returning Customer Rate +134% Strategy: Content Strategy using TAYA framework Added a HubSpot Content Subdomain Product Detail Page CRO Google Merchant Center Optimization ICP Journey mapping

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280,000 monthly visitors from absolutely no paid advertising. Zapier is a known traffic powerhouse, and all thanks to programmatic SEO. How does Zapier pull in so many users? Aside from publishing robust blog posts, it creates app-to-app integration pages that rank for keywords like “Word to Docs” and “Excel to Google Calendar.” We call this the “NxN” programmatic SEO strategy. The strategy works by creating templated pages around search queries that combine related but distinct elements. In Zapier’s case, “[app] to [app]” keywords. And it’s not the only company that uses the NxN strategy: 💵 Wise has 260,000+ pages that target currency conversion pairs like “USD to CNY” and “pesos to dollars,” bringing in 46 million visitors per month. 💻 G2 drives 2.3 million monthly visits with its 37,000 software comparison pages, which rank for phrases like “HubSpot vs. Salesforce” and “Asana vs. Clickup.” The NxN strategy could work for your company, too, if: 👉 Your industry has a lot of search volume for queries with multiple combinations or integrations, OR 👉 Your company has a dataset that can answer NxN search queries. We break down all the steps to building an effective NxN pSEO engine in our latest playbook. Check it out here: https://lnkd.in/ga8eTsFX

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Google's Dirty Little Secrets They Won’t Admit, But I will (after 15 years in SEO) Conferences are forbidden from talking about this. They scream it from the rooftops: "Parasite SEO? Doesn’t work. Buying links? It's a waste of time. Redirects, exact match domains, negative SEO, toxic links, fake reviews? Total no-go." But guess what? They do work. And they work insanely well. • Parasite SEO • Buying Links • Redirects • Exact Match Domains • Negative SEO • Reviews from People Who Never Used the Product Here’s the truth that Google’s PR mouthpieces, like Matt Cutts and John Mueller, won’t tell you. They’re just parroting what the shareholders want to hear. Google’s got a reputation to protect. They can’t go around admitting the tactics that move the needle in SERPs because it would send their carefully curated image crashing down. If you do SEO, how will they sell ad space? Meanwhile, those of us in the trenches see it all. We see white-hat SEOs gasping for air, getting outmaneuvered by Gray Hats sites feasting on their traffic. It’s a battleground and those who know how to spot the patterns, who aren’t afraid to go against the grain, dominate. Google’s never given us a level playing field—never will. So, stop listening to the noise. Play smart. Adapt. The winners in this game aren’t the rule followers—they’re the ones who know how to bend the rules without facing the consequences.

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