Stefani Cottrill

Are you a manager or leading a team? My good buddy Scott Albrecht was on The Friday Habit this week sharing his knowledge on the hierarchy of team needs. You should check out his book on Amazon and give this episode a listen wherever you get your podcast! https://lnkd.in/gTgCT7NF #podcast #leadership #contentmarketing

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Leadership isn’t a position. It’s a constant pursuit. Earning the right to lead, to be trusted and respected often happens incrementally. And it can be lost quickly and hard to recover. Well said, Tim. Keep leading.

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Avoid common mistakes that can derail naming success! 👀 Check out our latest guide, "The pitfalls of naming and how to avoid them," to learn how to steer clear of creative, strategic, and decision-making pitfalls in naming. Whether you're a startup or a seasoned pro, this is a must-read for anyone looking to land a hard-working name! 🛬 #brand #branding #brandnaming #brandname #naming #namers #bestpractices #tipsandtricks

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Great branding is like your favorite family recipe—in my case, my dad’s knoephla soup. It’s all about using the right ingredients. Quality in equals quality out. Don’t skimp on what matters—because no one’s lining up for a second helping of shitty soup. In our latest blog, we break down the Recipe for Great Branding—giving you the exact ingredients you need to create a brand people can’t get enough of. Check it out at https://lnkd.in/dUmea_jJ

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Intentional Presence™, 001 - a PONDER Q&A series. Conversations with creatives about intentionality.⁠ ⁠ We've had our first conversation with Joe Hollier, Creative Director and Co-founder of Light. ⁠ Imagine a phone designed to be used as little as possible. A tool to help you step away from distractions and focus on what truly matters. In a world trying so hard to do the opposite.⁠ ⁠ How do you create a brand for such a product?⁠ We asked Joe.

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From Clinical Psychology to Design Success: Building an Authentic Brand with Courtney Petrin Have you ever felt like something was missing from your career, even after checking all the boxes? In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs. Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build trust, and deliver designs that resonate emotionally. We explore her entrepreneurial pivot, the importance of storytelling in branding, and how she balances professional growth with personal fulfillment. Tune into episode 114 of The Brand Therapist to discover how Courtney turned her desire for creativity into a flourishing business while staying true to herself and her clients. In This Episode, You Will Learn: How Courtney’s psychology background shapes her personalized design approach (2:30) The turning point from house flipping to a thriving design business (6:45) The power of authenticity and storytelling in building a standout brand (10:30) Courtney’s take on success and balancing entrepreneurship with personal goals (14:00) Key lessons in resilience, adaptability, and staying authentic as an entrepreneur (23:00) Sit back in your favorite chair and imagine yourself in a therapy session discussing how you can win in business, life, and relationships because everything starts with you! Link in Bio https://lnkd.in/gYz87reY #bespokebrandingagency #BrandTherapist #CourtneyPetrin #personalbrandtherapist #YamilcaRodriguez #ClinicalPsychology #Success #AuthenticBrand #Storytelling #Branding #Design #Renovation #EntrepreneurialJourney #archetypes #FameMethod #brandstrategy #superfan #brandessence #brandarchetypes #brandcode #archetypestrength #personalbrand

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We’re a partner to large and small brands, helping to shape their stories, streamline their slides, and craft better presentations at every level. For more on how we can support your communication needs this year, check out our one-sheet for a rundown of all things VerdanaBold. Download it, save it, share it with your friends and colleagues – and the next time you need presentation or communication support, please reach out. #communication #communications #communicationskills #executivecommunications #presentations #presentationtips #presentationdesign #effectivecommunication #powerpointpresentation #powerpointdesign #powerpoint #presentationskills #businessstorytelling #storytellingforbusiness #storytelling #healthcaremarketing #CPGmarketing #IRDay

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Want engaged employees who become brand advocates? Strong onboarding is key! This article dives into a few key steps to infuse your brand into the new hire experience. Check it out and let's discuss how to build a winning employer brand! #employerbranding #onboarding #HR

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Determining the true value of creative work can be challenging, yet it’s essential for setting fair and confident rates. In this episode, Our Creative Director Jacob Kisubi dives into key factors such as time, expertise, market standards and project impact that can guide your pricing strategy. Tune in now to learn how to set rates that truly reflect your value! #IVLeagueCollective #IVLeagueWay #ClientFocus #MediaProduction #CreativeProfessionals #CreativeAgencyUganda #Financialliteracy #creativedirector #knowyourvalue #PricingStrategy

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Marketing your HVAC, plumbing, roofing, or pest control company can feel overwhelming. There’s always something new, something powerful, something must-have that everyone’s talking about. You’re watching other contractors and wondering if they’re doing better than you—or at least it seems that way. The chase for leads feels endless, the expenses never stop, and no matter how much you’re doing, it doesn’t always feel like enough. I recently joined Justin on his podcast to dive into strategies for marketing your company within your own community and building a strong, recognizable brand. My philosophy is simple: lead with your brand in everything you do. Your brand should be at the core of your messaging, driving every campaign and touchpoint. Check out the episode below, and thank you, Justin, for having me as a guest!

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In this episode of Jar of Genius, I am joined by Ivonne Kinser, the ""Avocado Queen"" and Founder and CEO of Vantage Creative Group as we discussed her journey of overcoming creative paralysis and how important it is to embrance one's true creative self. Tune in to the full episode and learn more! #jarofgenius #vantagecreativegroup

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Of the three types of information involved in marketing and consulting -- words, numbers, and images -- my strengths lie exclusively in the first two. So when it comes to design strategy and execution, I've leaned heavily on others, and as a brand leader I hired the best in the business. I'll ask these folks to weigh in on packaging aesthetics vs. functionality, a topic that leapt to mind in the shower the other day regarding Dove, a Unilever brand: ⭐ Allen Adamson at Metaforce ⭐ Julia Beardwood at Beardwood&Co. #packaging #design #cpg #fmcg #marketing https://lnkd.in/ehxGbhDF

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I know for a fact that I have an emotional response to color. It can be positive, negative, or somewhere in between, but the fact remains—color makes me feel things. (And companies know this.)   Can you imagine the Target logo as anything but an energetic red?   Dell, Vimeo, Lowe’s, IBM, and Pfizer all use blue as their logo color for a reason. They want to appear trustworthy, dependable, and secure; another color wouldn’t send the same message.   The colors we choose to wear and surround ourselves with mean something. The colors companies choose to represent their brand mean something.   How does color make you feel? Have you ever seen a brand/color mismatch? I think purple and pink for Taco Bell is a very strange choice. #logo #branding #colors #logodesign #colorpsychology

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Whenever someone thanks you for being patient, understanding, etc, I encourage you to use this quote as your response. Applies to your work and personal life. https://lnkd.in/e-CaxpC7

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