Steve Sack

Want to unlock your institution's full potential with innovative marketing? Our CMO, Brad Miller, explores proven strategies for helping colleges and universities increase visibility and drive enrollment. From powerful branding tactics to emerging digital trends, this guide offers actionable insights designed to engage students and elevate your institution's brand. Check it out to learn how strategic, data-driven marketing can make all the difference in today’s competitive education landscape! #educationmarketing #cmoinsights #highereducation

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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How important is the call to action for successful digital marketing? According to Stu Eddins and Mariah Obiedzinski Tang, the CTA is the gold standard element. Listen to their always entertaining discussion. https://lnkd.in/g-Z23rT3 #HigherEdCX #HigherEdMarketing #Podcast #CTA 

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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Smart brands know that email is overloaded, text messaging is a little to invasive with certain demographics...Companies are investing heavily into media channels with no guarantee or easily attributed revenue results. So what's getting >80% adoption with reportable attribution for marketing executives?

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Don’t just use AI to generate heaps of new content to drive your marketing agenda forward. Any tech-savvy company can do that these days. Strengthen your brand presence and move beyond the immediate efficiency gains of AI. ContentGen™ combines generative AI with structured messaging frameworks, templates, and guidance to not only help marketing teams scale content production, but also to ensure that every marketing material that passes through your doors is differentiated, well crafted, and tailored to the needs of your target audience. Discover the power of ContentGen™ https://lnkd.in/e_meH65m

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Is your B2B marketing strategy ready for the AI revolution? Generative AI is transforming marketing automation, and CMOs need to adapt to stay ahead. Learn how AI-powered tools can personalize content, predict customer behavior, and create advanced chatbots for increased engagement. Discover the strengths and limitations of leading platforms like Act-On, Adobe Marketo Engage, and Salesforce Marketing Cloud, and find out how to maximize their potential for your business. Don't get left behind! Embrace the future of B2B marketing automation with AI. 🔗 https://lnkd.in/dRZXVJBp #B2BMarketing #MarketingAutomation #AI #GenerativeAI #CMO

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In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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68% of journalists say they want to see original research and trend data in pitches. Data-driven PR can uncover behavioral and economic shifts, tell a story, and substantiate claims—all essential elements of newsworthiness and key tactics for earning headlines, even when there is no hard news. Here are some recent examples of data-driven headlines we love: 📊 Americans throw away up to $68M in coins a year ✔️ Living alone comes with a ‘singles tax’—here’s how much it can cost you #️⃣ Report suggests full moons may actually be tough on hospitals Dive deeper into why any good PR strategy requires data in our recent blog ⬇️ https://lnkd.in/gQkj7WGS #DataDrivenPR #PublicRelations #DataJournalism

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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Crafting effective prompts is key to ensuring your AI-generated content aligns with your brand voice and goals.  https://lnkd.in/gQdESMWa

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