Stephen Lavender

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Want to know what’s next for market research? Check out the latest Q&A where experts share their thoughts on AI trends, budget issues, and practical tactics. It's a great chance to gain insights to improve your strategies and keep up with the industry: https://bit.ly/4hHuS4f

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📅 Save the Date: Thursday, August 22, 2024 | 12:00 PM CT 📅 Join us for our next Emerge Smarter webinar, "Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights." 🌟 Are you relying solely on age-based generational insights? Discover C+R Research's innovative Gen + Life approach that combines generational beliefs with life stages for a more nuanced understanding of consumer behavior. Our experts will reveal how this dual perspective can enhance your marketing strategies, ensuring they resonate more personally with your audience. 🎯 Key Takeaways: 🚫 Understand the limitations of traditional generational analysis and why this one-dimensional view falls short 🔍 Learn how life stages influence consumer behavior within the same generation, providing you with more granular insights 🎨 Discover the advantages of integrating generational and life stage insights to develop more targeted and effective marketing strategies that truly connect with your audience Register now! 🔗 https://lnkd.in/gfBSjrgi Can't make it? Register anyway, and you'll receive a link to the recording to watch or share later. #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter

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Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising. https://lnkd.in/gZHrJ57P 🔦 explore our Impact Story and ERG toolkit 🙋‍♀️ reach out to learn how to leverage these solutions: InsightstoActivate@ipsos.com 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gFF2XHt5

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Long-term public opinion trends show that America has become far more tolerant on a wide range of social issues, even over the last few decades. Even so, DEI and ESG still remain dirty words for many Americans. Here are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters. https://lnkd.in/gkS65H-t

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New research finds a huge quality gap in digital creative and shows marketers how to drive better brand and performance results by applying well-known marketing truths. Learn more in Kantar's new report, A new era of storytelling: Inspiration for today’s brands. In partnership with Meta and CreativeX, this groundbreaking research reveals which creative levers drive greater ad effectiveness on mobile devices and beyond. Download the report today: https://lnkd.in/gDWqCTi5

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If you want to understand why Meta pivoted back to politics, it's because that's where voters are getting their news and information. In the 2024 post-election survey I did with the Center for Campaign Innovation, more voters now get their news from social media than from their local TV news. Between Facebook and Instagram, Meta has 2 of the top 3 social media platforms that voters use on a daily basis (along with YouTube). While Meta and other social media companies may have tried to downplay politics the past few years, it's clear that their users are still wanting to get news about politics and government through social media. https://lnkd.in/em79gWtp

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Are you missing out on crucial ad spending trends? Learn how to leverage competitive advertising intelligence to make informed decisions and outmanoeuvre competitors. Explore insights on timing and market dynamics in Nielsen’s latest article: https://bit.ly/4d753IN.

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🚀 Exciting News for Advertisers and Agencies! 🚀 We're thrilled to introduce Kantar's New LIFT Sports MarketNorms! 🎉 Are you advertising during sports and entertainment events? Leverage our sports normative benchmarks to better understand and measure campaign performance, confidently assess impact on brand equity, and optimize for the future. 🔍 Insights across total US market and major sports events including leading franchises and tentpole events like the Olympics, Super Bowl, and World Cup. 📊 Benchmarks across NBA, MLB, NFL, MLS, and college basketball and football. 📺 Measure brand lift across TV, Digital, and Connected TV channels. Meta-analysis also available to pinpoint areas for improving future campaign ROI. Kantar’s LIFT Sports MarketNorms provide unique insights into the media effectiveness of sports-associated campaigns, so you can elevate your sports campaigns to new heights! 🌟 Contact us to learn more: https://lnkd.in/e4_hZ_tt #Advertising #SportsMarketing #BrandEquity #MediaEffectiveness #Kantar #LIFTMarketNorms

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NEW data and perspective from Ipsos North America and #EffieUS showing that brands CAN do good for the world AND good for business. In fact, 74% of people in the U.S. think that brands have a DUTY to contribute to society, not just make profits. While it's not for every brand, having a societal purpose is one of the more impactful ways, I'd argue, for many brands to stand out and have meaning & resonance today. I work with so many brands that invest a huge amount of time, energy and money to try and find ways to connect with their customers on a deeper level. While at the same time, many of these same brands are divesting in their "Post-Covid era" hires and budgets focused on that 'ole brand purpose they established back in 2021. They're slowly, tiptoeing back away from it like a cartoon character hoping that no one will notice and call them out. This piece demonstrates how brands can have business success by giving their customers a reason to be optimistic about making positive change in the world. If you're thinking "This piece is so 2021" then maybe you're part of the problem. We'll keep beating this drum. Interested in learning more? Access the full report here: https://lnkd.in/gyXtaCZE Effie Worldwide Claudia Oberlin Shelley Yang Juliet Haygarth

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