Stuart Schisgall, MBA

Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

2

Technical marketing and digital marketing often stand out as distinct branches in the field. All digital marketers are tasked with learning a wide variety of skills, but technical marketing requires more specialized knowledge that goes beyond traditional marketing theory. Despite the growing significance of technical marketing, there are fewer professionals in this area compared to digital marketing. But why? Find out in the latest LaBelle Blog: https://lnkd.in/gxNFFV7K #technicalmarketing #technicalmarketingmanager #technicalmarketingconsultant #digitalmarketing #digitalmarketingmanager #digitalmarketingconsultant #marketingtrends2024 #marketingblog #labellebranding

5

If you missed out on Cara Clanton Pope's Midwest Dreamin' session, 3 Tips to Become a Data Storytelling Expert, catch her along with Aaron Stayman for their upcoming webinar on August 6, From Marketer to Data Storytelling Pro! We all know how critical it is for marketers to have reporting set up to track campaign results and effectively display performance in an easy-to-use dashboard to communicate impact to stakeholders. However, this can seem like a massive hurdle to jump over when your data is not set up to fully capture campaign results and when you and your team are not as comfortable with analyzing data live and sharing your story of impact. This comprehensive session is intended to help you overcome this hurdle and provide: - Pitfalls to avoid in building reports and analytics - Data management best practices - Examples of excellent data storytelling - Pro tips for data storytelling - The next steps for optimizing your data to create complete and accurate reports Walk away with the confidence to prepare accurate reports and the skills to tell the story. Sign up here: https://lnkd.in/en39YvSs #data #analytics #datastorytelling #webinars

4

Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

8

2 Comments

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which seven trends will have impact in the full interview from Search Engine Journal with OptiMine CEO Matt Voda, here: https://lnkd.in/gxZYVrZ9 #DigitalMarketing #CTV #ConsumerBehavior #HolidaySeason #MarketingLeadership #ThoughtLeadership

2

On this episode of The B2B Marketing Mindset, we debunk the myths around selling marketing services companies with expert insights from Todd Taskey of Potomac Business Capital. Todd shares his knowledge on maximizing company value through innovative transactions tailored for CEOs, Founders, and Entrepreneurs. See more at the link in the comment.

The power of personalization! Go beyond "Dear Valued Customer": Use subscribers' names, purchase history, and interests to craft targeted emails that resonate & drive sales! #JanszenMedia #webdesign #marketing #digitalmarketing #SEO #contentmarketing #OhioProud #OhioBusiness #SunburyMarketing #ColumbusWebDesign #EcommerceDesign #ConversionRateOptimization #SocialMediaMarketing #SEOConsulting #ContentStrategy #LocalBusinessMarketing #B2BMarketing #LandingPageDesign

1

CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gAzKxhKK

1

Keeping financial and mental health in balance is crucial for a resilient and adaptive workforce. Our latest issue of next discusses actionable, research-driven insights to help companies enhance mental and financial well-being in employees. https://bit.ly/402pJgD

1

Elevate your holiday campaigns this year with strategic insights from "Morning Conversations with Matt." Learn how to create engaging content that resonates with your audience and adds genuine value to your brand. Tune in now: https://ow.ly/qX1l50RywVb Read the full conversation here: https://ow.ly/qX1l50RywVb #MorningConversationwithMatt #HolidayCampaigns #MarketingStrategy

3

Traditional forms of #advisormarketing rely on chance or goodwill from others, which is outdated. In today’s digital world, you need #contentmarketing and #SEO. https://lnkd.in/g-_anEQh

2

How to use your TrustScore to enhance overall business performance 📈 Tune in to Ad Age's Marketer's Brief podcast and hear more from our VP of Product & Audience Marketing, Allyse Slocum, and podcast host, John Dioso, as they discuss how your TrustScore builds consumer confidence and drives brand growth.

23

6 Comments

We’re proud to share that AMA St. Louis board member Marisa Lather was featured by Capterra, offering expert insights in their latest guide to email marketing. From improving open rates to crafting engaging content, Marisa and co-author Niels Juist provided practical, results-driven strategies to help marketers enhance their email campaigns. 📨 Check out the full article here: https://lnkd.in/gnV4Xnud #EmailMarketing #MarketingTips #AMASTL #StLouis

14

3 Comments