Summer Berry

Summer Berry

Raleigh-Durham-Chapel Hill Area
5K followers 500+ connections

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UNC School of Media and Journalism

About

Full life-cycle recruiter specializing in recruiting for Epic Games' Corporate Functions…

Articles by Summer

Activity

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Experience

  • Epic Games Graphic

    Epic Games

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    Greater Atlanta Area

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    Raleigh-Durham-Chapel Hill Area

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    Raleigh-Durham, North Carolina Area

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    Raleigh-Durham, North Carolina Area

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    Raleigh-Durham, North Carolina Area

Education

  • UNC School of Media and Journalism

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    Activities and Societies: Phi Mu Sorority (Gamma Lambda Chapter), Carolina Choir, Carolina Opera

Volunteer Experience

  • American Cancer Society Graphic

    Coordinator for Look Good Feel Better program

    American Cancer Society

    - 3 years

    Look Good Feel Better addresses the appearance-related side effects of cancer treatment and focuses on returning a sense of normality to the lives of patients. I manage registrations for Look Good Feel Better sessions at three cancer centers in Raleigh.

  • The Miss America Organization Graphic

    Miss Moore County 2012

    The Miss America Organization

    - 1 year

  • The Miss America Organization Graphic

    Miss Greater Sandhills 2014

    The Miss America Organization

    - 1 year

Courses

  • Ad/PR Research

    JOMC 279

  • Case Studies in PR

    JOMC 431

  • Media Law

    JOMC 340

  • New Media Technology and its Impact on the Future of Advertising, Marketing, and PR

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  • News Writing

    JOMC 153

  • PR Campaigns

    JOMC 434

  • PR Writing

    JOMC 232

  • Principles of Ad/PR

    JOMC 137

  • Professional Problems and Ethics

    JOMC 141

Projects

  • #tbtunc New Media Campaign

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    As a part of JOMC 490 or New Media Technology and its Impact on the Future of Advertising, Marketing and PR, my class launched a new media campaign utilizing social media and flash events on campus to create a viral brand, all leading up to our final event benefitting Camp Kesem North Carolina. The graphics were created by graphic design students in the class and the event, hosted by R&R Grill and featuring DJ Epz and local band Star Studies was planned and executed by a student team.
    …

    As a part of JOMC 490 or New Media Technology and its Impact on the Future of Advertising, Marketing and PR, my class launched a new media campaign utilizing social media and flash events on campus to create a viral brand, all leading up to our final event benefitting Camp Kesem North Carolina. The graphics were created by graphic design students in the class and the event, hosted by R&R Grill and featuring DJ Epz and local band Star Studies was planned and executed by a student team.

    Led a team of 8 people to brainstorm and execute flash events, social media strategies and contests to increase engagement
    Created and maintained a #tbtunc Facebook page (867 likes), Twitter account (543 followers) and Instagram account (126 followers)
    Hosted a weekly #triviatuesday Twitter contest to win gift cards or a golden ticket to our final event
    Got local and UNC-related celebrities to interact with our Twitter account, including former chancellor Holden Thorp, UNC basketball players Marcus Paige and Brice Johnson, Miss UNC Kirsten Ballard, UNC Student Body President Christy Lambden, UNC Memes, Blue & White Magazine and Her Campus
    Created four throwback themed 8tracks playlists (~4,000 plays)
    Published a Buzzfeed article "13 Reasons Why UNC is the Perfect Place to Throw Back" (1,400 likes, 6,500 views)
    Filmed and uploaded to YouTube "Bring Childhood Back," a video featuring the UNC Clef Hangers and Camp Kesem campers (365 views)
    Secured press coverage from the Daily Tar Heel, Resound Magazine, Chapel Hill News and Durham News
    Solicited prizes such as a signed Roy Williams basketball, signed Larry Fedora football, $100 ASOS gift card, 4 $50 Bevello gift cards and signed James Taylor CDs
    Hosted final event "Baby Got Throwback Bash" with over 500 people in attendance
    Raised over $1,800 for Camp Kesem North Carolina, a camp for children whose parents have cancer

    Other creators
    See project

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