Tara Robertson

Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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🤔 Is your Martech stack optimized for success? Our latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse," is here to guide you through the complexities and help you make informed decisions! 💡 Whether you're looking to optimize your current tools or explore new ones, this resource is packed with actionable insights to ensure you get the most out of your investments. Don't let buyer's remorse hold you back—download your free copy today and start mastering your Martech strategy! ✨ 👉 https://bit.ly/3z4kJ0a #Martech #eBook #Cella #RandstadDigital

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech

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Are your email marketing initiatives as effective as they could be? Watch the on-demand webinar with Jeanne Jennings 📧 as she shares her proven methodology for effective A/B split testing to boost the bottom-line performance of your program! You don't want to miss this: https://bit.ly/3LVkHue #EmailMarketing #ABTesting #SplitTesting #Webinar

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Is your MarTech stack cluttered and inefficient? A recent Gartner study reveals organizations are using only 33% of their available capabilities. This underutilization wastes resources. In our newest guide, "Your Path to A Modern MarTech Stack," we provide a detailed roadmap designed to streamline and modernize your stack. Get started: https://lnkd.in/gx2wRXr8 #MarTechStack #CMOs

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Stuck in a content rut? 🥴 Start leveraging data from customer feedback, competitor insights, and STAT's keyword suggestions to reignite your content strategy 🚀 Get more inspiration: https://bit.ly/42jb9Re

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A+ content vs. Premium A+ content—what’s the difference? 🤔 While both are designed to help sellers improve sales, inform customers, and boost consumer confidence, there are some important distinctions to keep in mind. 💡Learn more in our guide to A+ content: https://buff.ly/3UWX1f1 #eCommerce #Amazon #OnlineBusiness #AmazonSeller #AmazonSellers #AmazonBusiness #Profitability

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What is intent data? Understanding your target audience’s needs and behaviors is important to any marketer. But for account-based marketing (ABM), it’s mission-critical. Here’s how to harness intent data effectively to drive your ABM strategy. 👉 https://hubs.ly/Q02V4rRz0

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Want to know how your email marketing efforts truly stack up heading into 2025? Learn how to measure what matters, and compare your performance against industry standards. Check out Margaret Ngai 's benchmarking best practices! #MarketingStrategy #DataAnalytics #EmailMarketing

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Did you know that the average enterprise company uses over 120 MarTech tools? Even more surprising is that marketers are using less than half of their MarTech stack capabilities. Are you making the most of your MarTech stack? Conduct a MarTech stack inventory to uncover ways you can eliminate waste and optimize spend. Swipe to see what key questions to ask to get started. Then, learn how to get more bang for your MarTech buck on the OneMagnify blog:  https://lnkd.in/gHgJr32b

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Tired of boardroom bickering over who gets “credit” for that last opportunity? The real culprit might be your CRM’s lead-centric worldview. If your system still sees buyers as single leads hanging in the ether — instead of as complex, multi-contact accounts — you’re missing out on a huge piece of the attribution puzzle. Upgrade your perspective, align your data, and finally get everyone on the same page ▶️ https://bit.ly/3XLnoEn #CRM #MarTech

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We see this all too often when it comes to ABM measurement. The tools we have today just don’t give us the immediate and long-term account-based metrics necessary to arm our frontline teams, forecast ABM revenue and pipeline, and know where to invest to scale results. This leads to a whole lot of guessing and #marketingmath. See what's possible with measurement. Schedule a peek at navigate.ai.

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