Taylor Holiday

Sparks now supports over 50 locations across California on Weedmaps, Leafly, and Yelp with 100% success rate in boosting return on ad spend in as little as one week.

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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One thing I didn't expect with the Your Path to Publish podcast launch this week is how fun it would be to read the review nicknames. Here are some of my favorites. Marketingmislead Utah-801 Money please! Your Auntie M Narhal 25 Grundleman Skippingrocks Eggcelent Educellence Fearless Warrior ThunderCastle SpecialK11 Yokobo1994 #podcastlaunch #podcast #podcastreviews #bookpublishing #bookwriting #author #authorlife

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In the fast-evolving landscape of Southeast manufacturing, adopting modern marketing strategies is crucial to stand out in the competitive market. Here are three proven strategies to enhance visibility and attract B2B buyers: 1️⃣ **Leverage Local SEO**: Ensure your business ranks at the top of search results for local businesses seeking your products/services. This is vital for manufacturers targeting nearby partners or suppliers. 2️⃣ **Showcase Expertise Through Content**: Create blog posts, videos, or case studies that demonstrate your unique capabilities and industry knowledge. Providing evidence of expertise is key for potential buyers. 3️⃣ **Utilize LinkedIn for Lead Generation**: Engage with decision-makers on LinkedIn by optimizing your profile and running targeted ads. This platform offers a direct connection with clients seeking your solutions. If your manufacturing business is not achieving the desired online results, exploring new strategies could be beneficial. I specialize in assisting manufacturers like you in achieving growth through customized digital marketing approaches. #ManufacturingMarketing #SoutheastManufacturers #DigitalMarketing

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Just received word that DealerOn has completed their acquisition of Sincro, a DealerOn company. The biggest question in any acquisition is Why. It's generally 1 of 2 things More rooftops to insert current systems and expand market share, or new technologies to incorporate into the current book of business and grow revenue. As an active DealerOn affiliate, I'm curious to see what happens over the next 6 months. Could be good. Could be bad. Does anyone have experience with Sincro sites or services? I haven't worked with them enough to draw any conclusions. #automotive #website #acquisition

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Who needs a crystal ball when you've got reverse sourcing? Ditch the traditional product search tools and go straight to the source. Literally. Contact manufacturers and ask for every sample they've ever produced. It's like having a product treasure map in your hands! Once you've got the samples, you can make informed decisions and place bulk orders—all from a single point. Efficiency meets savvy spending. Want to save on time and improve your margins? Here's your game plan: → Reach out to manufacturers directly for a wider product perspective. → Evaluate samples in your niche to spot top sellers. → Negotiate bulk orders with favorable net terms. Remember, the best products aren't found, they're sourced smartly. Get into reverse sourcing and set your sales graph on an uphill climb!

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Looking for new website strategies to attract ideal buyers? We have just what the doctor ordered! Catch this MFG eCommerce Success show where Paul Kiesche, President and Creative Director of Aviate Creative will share strategies they use that help manufacturers build a website that is useful and attractive to buyers. With over 19 years of blending creativity with practical solutions, Paul has been at the forefront of transforming manufacturing and technology companies through dynamic branding and strategic marketing. Aviate Creative, his New Jersey-based agency, has propelled brands like Lenovo, Disney, and Kraft to new heights. Paul is not just a leader; he’s a thinker, adjunct professor, published illustrator, and an influential voice in the manufacturing sector through his contributions to publications like Manufacturing.net and Industry Today. Learn how to make your website not just a digital presence but a strategic tool that attracts and converts your ideal customers. Join Damon Pistulka √ & myself for this episode to transform your website feel and online digital approach! ⭐ Engineering Your Manufacturing Website for Your Buyer ⭐ Friday, April 19, 2024 - 12:32 EST / 9:32 PST Don't miss this opportunity to elevate your digital marketing game. Sponsored by: B2Btail – Helping manufacturers to Stop Being the Best Kept Secret by Out-Teaching the Competition. Exit Your Way® - Empowering founders to scale and successfully exit their businesses. #manufacturingecommercesuccess #ecommerce #sales #businessgrowth #innovation #business #linkedinlivestreams #MEP

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🎯 Pro tip for businesses: Focus on client retention as much as new client acquisition. Retaining customers costs up to 5x less than acquiring new ones and can increase profits by 25-95%. At B2BGrowthToday, we specialize in creating retention-focused marketing strategies that build long-lasting customer relationships. 💼 Ready to boost your retention? Head to b2bgrowthtodayllc.com to learn more. #CustomerRetention #GrowthHacks #B2BGrowthToday #DigitalMarketing #SEO #WebsiteDesign #LeadGeneration #PPC #Advertising #GoogleAds #FacebookAds #InstagramAds #YouTubeAds #RevenueGrowth #ProfitGrowth

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Scaling an e-commerce business isn’t magic. It’s math. If you can manage your (blended) nCAC, AOV, and LTV, scaling becomes easier. A lot easier. But here’s the problem: many brands don’t track these properly. During initial audits or intakes with our new clients, we often see businesses that are ready to scale but lack insight into their most critical metrics. They’re flying blind. Here’s what every seasoned entrepreneur should know: → How much you’re spending to acquire customers (nCAC) → How much those customers spend per order (AOV) → How often they come back and their lifetime value (LTV) This is the foundation of scalable growth. But what if you don’t know these numbers? Start with the right tools. For many of our clients, the first step is integrating a Customer Data Platform (CDP) or simpler tools like Lifetimely (for Shopify stores). These tools: → Break down customer cohorts for better analysis → Create hyper-targeted marketing funnels with RFM segmentation → Use predictive AI to optimize ad budgets for higher profits Scaling responsibly isn’t about risking more money. It’s about making smarter decisions. Start 2025 by knowing your numbers! -- Ruben Runneboom co-founder at Taskforce™

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Unlock the power of affiliate marketing for your business! Join me live tomorrow at 10AM PST/12PM CST on Facebook for an exciting conversation with Brandie, one of Renew You Body Butter’s Royal Elite Affiliates. With 3 years of being an affiliate, Brandie has seen firsthand how affiliate marketing can drive growth and build lasting partnerships. We’ll dive into how this holistic approach to networking and collaboration has transformed our journey, and how you can leverage it to boost your brand’s reach and revenue. Don’t miss out on this insightful discussion—tune in and discover the potential of affiliate marketing for your business!#renewyoubodybutters #affiliatemarketingprograms #NetworkingOpportunities #collaborationovercompetition #buildingrelationships #nasdaqentrepreneurialcenter #NASDAQ #WellsFargo

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Email marketing isn't just a valuable tool; it's a customer expectation. Seedless Media specializes in crafting engaging, on-brand cannabis email campaigns that keep your audience coming back for more. Don't miss out on this direct line to your customers—let's elevate your email game! 🚀💼 What brands do you love seeing pop up in your inbox each week? #SeedlessMedia #Email #EmailMarketing #EmailTips #cannabismarketing #marketingcannabis #cannabiscontentmarketing #cannabisdispensarymarketing #cannabismarketingagency #advertising #branding #digitalmarketing #cannabisindustry

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Productized services have a fatal flaw. They don’t create stickiness with clients. Why? In the quest to systematize delivery, productized services strip away the very elements that foster long-term client relationships: Strategy and Customization: 1. Offering a one-size-fits-all solution means losing tailored strategies. 2. Strategy doesn’t scale easily, so it’s often the first thing to go. Deep Relationships: 1. Without strategic collaboration, you miss the chance to become deeply connected to your client’s business. 2. You’re not building that 1+1=3 dynamic that makes you indispensable. The result? A commoditized, base-level service that’s easy to swap out. High churn rates ensue. And in any recurring revenue business—services or SaaS—high churn is a killer. But there’s a better way. Embrace the good elements of productized services: - Transparent pricing - Well defined service tiers - Systematized delivery and GTM But don’t take it too far. Keep the aspects that make your service sticky: - Strategic insight - Customization - Deep client relationships There's a lot of good that's come out of the productized movement, but it's not a panacea. As Bruce Lee said, “Use only that which works, and take it from any place you can find it.”

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Is your small business missing out on the power of Pay-Per-Click advertising? 🚀💡 I'll guide you through creating impactful PPC campaigns that maximize ROI and drive real growth. We'll cover the PPC basics and platform selection, smart budget management, effective keyword research, crafting compelling ad copy, precise targeting and optimization, and performance tracking and analytics. I want you to reflect on your current PPC strategy. Are you targeting the right keywords and audience? How effective is your ad copy and landing pages? What steps can you take to track and optimize your campaigns for better performance? Considering these questions exposes opportunities for improvement and implementing effective PPC strategies for business growth. Let's transform your PPC strategy into a growth engine. 📈 Let's connect and let's see if we can work together! 💼🤝🏻 #PPCMarketing #MarketingROI #BusinessStrategy #AdOptimization #MarketingAnalytics #GrowthHacking #DigitalMarketing #PPC #SmallBusinessGrowth #MarketingTips #KeywordResearch #AdCopy #LandingPageOptimization #ABTesting #MarketingAnalytics #Marketing #Leadership #MarketingLeadership #FractionalCMO #HealthTech

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If your brand isn’t on TikTok, WHAT ARE YOU DOING? Chevrolet just won in my book when it comes to hopping on trends on TikTok and making them relatable and relevant—especially compared to Ford Motor Company (check the comments). If you’re a brand looking to capture attention, use the trending keywords below, formulate a few content ideas relevant to your business/niche (so the algorithm knows what audience to push it to), and post at least three times in the same day using the trend. Don’t forget to apply SEO strategies with the trending sound. Top Keywords: Turning Around Camera Trend Person Turn Camera Around Trend #fyp #TikTok #GenZMarketing

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Packaging inserts gave my brand a 200% increase in UGC with $10 spent—a high-leverage, low-cost tactic you’re likely overlooking. For startup brands, especially in the CPG space, packaging inserts can be a game-changer. They’re simple, personal, and underutilized—yet they have the power to make your customers feel genuinely valued. Here’s why they matter: Builds Loyalty: A handwritten thank-you note, a small gift, or even a product sample can go a long way in making a customer feel special. It’s that personal touch that most big brands overlook—and it’s one of the easiest ways to create a lasting impression. Cross-Selling Opportunities: Including product samples or discount offers inside your package isn’t just about customer appreciation; it’s about showing them what else you offer. You’ve already earned their trust, now is the perfect time to introduce them to your other products. Cost-Effective: Inserts are incredibly low-cost but can yield high returns. The best part? You’re already shipping the package, so why not take advantage of that opportunity to deliver a targeted message directly into your customer’s hands? Whether it’s a thank-you note, a discount card, or a small sample, these little details exceed customer expectations and strengthen the relationship between your brand and the people who support it. If you’re not already doing this, you’re missing out on one of the easiest ways to turn one-time buyers into loyal customers.

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A major mistake many business owners make is putting their marketing on the back burner. Reality check we are midway through the year!! 😨 How are you doing with your marketing/business goals? Check out this Midyear Marketing Checklist by Boomtag Media LLC. Please feel free to reach out in the DMs with your questions. https://lnkd.in/ghrNuE45

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Most DTC brand growth stagnation today is due to a strategic misdirection over the last several years... Focusing on acquiring the cheapest customer, instead of the most valuable.

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