About
𝑺𝒉𝒐𝒓𝒕 𝒗𝒆𝒓𝒔𝒊𝒐𝒏: As it turns out, being transparent sells better, retains…
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Articles by Todd
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Activity
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What Linkedin Sales "Play" would you like to learn more about? John Barrows is gathering (15) Sales Practitioners/Influencers at LinkedIn's office…
What Linkedin Sales "Play" would you like to learn more about? John Barrows is gathering (15) Sales Practitioners/Influencers at LinkedIn's office…
Liked by Todd Caponi
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It's not wrong to consider this part of our job a perk; but it's SO much more than that. Going on a "FAM" (short for Familiarization Tour) is a way…
It's not wrong to consider this part of our job a perk; but it's SO much more than that. Going on a "FAM" (short for Familiarization Tour) is a way…
Liked by Todd Caponi
Experience
Publications
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The Transparent Sales Leader
Ideapress Publishing
Do you have a structure for revenue leadership? A process? Like you did in sales? Likely not. The Transparent Sales Leader provides a structure, all optimized by science, on a bed of transparency - with a healthy dose of sales history sprinkled in.
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The Transparency Sale
Ideapress Publishing
Transparency sells better than perfection.
We have been taught to sell perfection, but perfection does not sell. To win in this digital era, where feedback is all around us and easy to come by, we need to adjust how we sell to optimize for the way buyers buy.
Beyond just reviews or striving for authenticity, building a better understanding of how decision making really works is key to getting better at selling anything to anyone. In this book, we take the latest insights from decision…Transparency sells better than perfection.
We have been taught to sell perfection, but perfection does not sell. To win in this digital era, where feedback is all around us and easy to come by, we need to adjust how we sell to optimize for the way buyers buy.
Beyond just reviews or striving for authenticity, building a better understanding of how decision making really works is key to getting better at selling anything to anyone. In this book, we take the latest insights from decision science and merge them with a broader understanding of consumer influence. -
Transparency: The Next Era in Enterprise Sales
Openview Labs
In the coming Transparency Sale era, sellers will need to present themselves as less-than-perfect to help a buyer understand why they’re a 4.2 - 4.5, and not a perfect 5. In so doing, they will disarm the buyer with this information, and engage in a true conversation about the value of their solution. They will still challenge, they will still discover, they will still position features and benefits, but they’ll also present applicable shortcomings.
Sellers will be the source of their…In the coming Transparency Sale era, sellers will need to present themselves as less-than-perfect to help a buyer understand why they’re a 4.2 - 4.5, and not a perfect 5. In so doing, they will disarm the buyer with this information, and engage in a true conversation about the value of their solution. They will still challenge, they will still discover, they will still position features and benefits, but they’ll also present applicable shortcomings.
Sellers will be the source of their own vulnerabilities, build trust, shorten sales cycles, and better control the process. -
Customer Success as a Culture: Sales Leaders Edition
clientsuccess
7 innovative sales leaders share how they contribute to customer success
Learn best practices to putting customers first in the sales process
Key insights to begin implementing customer success as a culture in your company -
The Antithesis of Sales Process: Successful Selling Requires Creativity
The Seismic Blog
Historically companies create sales processes to attempt repeatability and scale within their organizations. “We sell X product to companies, so here is the process each sales person must complete to create efficiency and optimization.” But, every sales engagement is different. Each has unique customer requirements, perceptions, organizational limitations, budgets, timing, go-to-market strategies, and more, and they’re each likely at different stages in the buying cycle when the client brings…
Historically companies create sales processes to attempt repeatability and scale within their organizations. “We sell X product to companies, so here is the process each sales person must complete to create efficiency and optimization.” But, every sales engagement is different. Each has unique customer requirements, perceptions, organizational limitations, budgets, timing, go-to-market strategies, and more, and they’re each likely at different stages in the buying cycle when the client brings you in. With that, traditional sales process needs to be rethought.
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8 Steps to Amazing Webinars
by Sharon Burton (Author), Todd Caponi (Foreword)
Increase qualified leads, improve the customer experience, generate industry buzz, and drive people to your brand.
This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.
Learn: what percentage of live attendance vs signups is industry…Increase qualified leads, improve the customer experience, generate industry buzz, and drive people to your brand.
This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.
Learn: what percentage of live attendance vs signups is industry standard; how to find interesting speakers in your industry; how to write compelling webinar descriptions; why starting 3 minutes after reduces technical issues; and more!
Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz". Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over.
Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image.
About the Author
Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.
Ms. Burton has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.
You can also join the Facebook fan page at http://www.facebook.com/8StepsToAmazingWebinars
Honors & Awards
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Silver Medal: Best Sales Book 2022: Axiom Business Book Awards
Axiom Business Book Awards
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Winner: Best "Sales & Marketing" Book, 2020
Independent Press Awards
The Transparency Sale
https://www.independentpressaward.com/2020winners -
Winner: Best "Business: Sales" Book of 2019
American Book Fest - 17th Annual Best Book Awards
The Transparency Sale
http://www.americanbookfest.com/business/sales.html -
Finalist: Best Non-Fiction Sales Book of 2019 & Best Non-Fiction Cover Design of 2019
International Book Awards
The Transparency Sale
http://www.internationalbookawards.com/2019awardannouncement.html -
Worldwide Vice President of Sales of the Year “Stevie” American Business Award - 2009
The Stevie Awards
Acceptance Speech: https://www.youtube.com/watch?v=FGWjWZxxxms
Recommendations received
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Wow, what a day it has been watching all of the posts from Nerdio employees, partners, and news outlets. My turn to add one! It's been close to 2…
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