Todd Caponi

Todd Caponi

Palatine, Illinois, United States
28K followers 500+ connections

About

𝑺𝒉𝒐𝒓𝒕 𝒗𝒆𝒓𝒔𝒊𝒐𝒏: As it turns out, being transparent sells better, retains…

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Experience

  • Sales Melon Graphic

    Sales Melon

    Greater Chicago Area

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    Greater Chicago Area

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    Greater Chicago Area

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Publications

  • The Transparent Sales Leader

    Ideapress Publishing

    Do you have a structure for revenue leadership? A process? Like you did in sales? Likely not. The Transparent Sales Leader provides a structure, all optimized by science, on a bed of transparency - with a healthy dose of sales history sprinkled in.

    See publication
  • The Transparency Sale

    Ideapress Publishing

    Transparency sells better than perfection.
    We have been taught to sell perfection, but perfection does not sell. To win in this digital era, where feedback is all around us and easy to come by, we need to adjust how we sell to optimize for the way buyers buy.
    Beyond just reviews or striving for authenticity, building a better understanding of how decision making really works is key to getting better at selling anything to anyone. In this book, we take the latest insights from decision…

    Transparency sells better than perfection.
    We have been taught to sell perfection, but perfection does not sell. To win in this digital era, where feedback is all around us and easy to come by, we need to adjust how we sell to optimize for the way buyers buy.
    Beyond just reviews or striving for authenticity, building a better understanding of how decision making really works is key to getting better at selling anything to anyone. In this book, we take the latest insights from decision science and merge them with a broader understanding of consumer influence.

    See publication
  • Transparency: The Next Era in Enterprise Sales

    Openview Labs

    In the coming Transparency Sale era, sellers will need to present themselves as less-than-perfect to help a buyer understand why they’re a 4.2 - 4.5, and not a perfect 5. In so doing, they will disarm the buyer with this information, and engage in a true conversation about the value of their solution. They will still challenge, they will still discover, they will still position features and benefits, but they’ll also present applicable shortcomings.

    Sellers will be the source of their…

    In the coming Transparency Sale era, sellers will need to present themselves as less-than-perfect to help a buyer understand why they’re a 4.2 - 4.5, and not a perfect 5. In so doing, they will disarm the buyer with this information, and engage in a true conversation about the value of their solution. They will still challenge, they will still discover, they will still position features and benefits, but they’ll also present applicable shortcomings.

    Sellers will be the source of their own vulnerabilities, build trust, shorten sales cycles, and better control the process.

    See publication
  • Customer Success as a Culture: Sales Leaders Edition

    clientsuccess

    7 innovative sales leaders share how they contribute to customer success
    Learn best practices to putting customers first in the sales process
    Key insights to begin implementing customer success as a culture in your company

    See publication
  • The Antithesis of Sales Process: Successful Selling Requires Creativity

    The Seismic Blog

    Historically companies create sales processes to attempt repeatability and scale within their organizations. “We sell X product to companies, so here is the process each sales person must complete to create efficiency and optimization.” But, every sales engagement is different. Each has unique customer requirements, perceptions, organizational limitations, budgets, timing, go-to-market strategies, and more, and they’re each likely at different stages in the buying cycle when the client brings…

    Historically companies create sales processes to attempt repeatability and scale within their organizations. “We sell X product to companies, so here is the process each sales person must complete to create efficiency and optimization.” But, every sales engagement is different. Each has unique customer requirements, perceptions, organizational limitations, budgets, timing, go-to-market strategies, and more, and they’re each likely at different stages in the buying cycle when the client brings you in. With that, traditional sales process needs to be rethought.

    See publication
  • 8 Steps to Amazing Webinars

    by Sharon Burton (Author), Todd Caponi (Foreword)

    Increase qualified leads, improve the customer experience, generate industry buzz, and drive people to your brand.

    This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.

    Learn: what percentage of live attendance vs signups is industry…

    Increase qualified leads, improve the customer experience, generate industry buzz, and drive people to your brand.

    This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.

    Learn: what percentage of live attendance vs signups is industry standard; how to find interesting speakers in your industry; how to write compelling webinar descriptions; why starting 3 minutes after reduces technical issues; and more!

    Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz". Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over.

    Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image.

    About the Author
    Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.

    Ms. Burton has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.

    You can also join the Facebook fan page at http://www.facebook.com/8StepsToAmazingWebinars

    See publication

Honors & Awards

  • Silver Medal: Best Sales Book 2022: Axiom Business Book Awards

    Axiom Business Book Awards

  • Winner: Best "Sales & Marketing" Book, 2020

    Independent Press Awards

    The Transparency Sale
    https://www.independentpressaward.com/2020winners

  • Winner: Best "Business: Sales" Book of 2019

    American Book Fest - 17th Annual Best Book Awards

    The Transparency Sale
    http://www.americanbookfest.com/business/sales.html

  • Finalist: Best Non-Fiction Sales Book of 2019 & Best Non-Fiction Cover Design of 2019

    International Book Awards

    The Transparency Sale
    http://www.internationalbookawards.com/2019awardannouncement.html

  • Worldwide Vice President of Sales of the Year “Stevie” American Business Award - 2009

    The Stevie Awards

    Acceptance Speech: https://www.youtube.com/watch?v=FGWjWZxxxms

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