Trevor S. Delaney

Real Tech Talk podcast Guru Eric Brody and Markerr CEO and Founder Brian Lichtenberger do a deep dive on the power of AI and Machine Learning for creating superior real estate data. As Brian says, real estate is a data intensive industry. What is the role of real time data, dynamic deliverables and predictive analytics in a real estate specialist's arsenal of data tools? How do traditional data sources collect data, for example call surveys, compared to the Markerr method of scraping public data on every home for sale or apartment to rent, cleaning it up and using it as part of one of 50 demand drivers to understand rent growth, the 5 year CAGR and the listed rents being quoted today. Legal pitfalls for using owner's actual rents has been in the news. The Markerr method is a verified method and a strong alternative. The Black Box is gone and transparency is the new modus operandi. To hear more about this please tune in to Eric's entertaining and informative podcast below: - https://lnkd.in/gzgEs5rh

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⭐ A meeting with Ed Watson is a must have at Information Management Network (IMN) next week in Miami. A quick 15 min sit down could allow you to: ✔️ Improve your ROI ✔️ Allow you to grow with cheaper costs then FTEs ✔️ This offshore team is like NO OTHER Hit me up and I can help you connect the dots. #imn #outsourcing #bestteamever #ROI #singlefamilyrentals #teambuilding

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Need a quick boost 🚀 of leads to help your occupancy this leasing season? 🏬 RentTarget. Email sends emails to thousands of actively-searching renters in your specific area using proprietary first-party data generated from the Rent. network of sites. 🍳 Find the right renter at the right time with RentTarget. Email. #multifamilymarketing #apartmentmarketing #leasingseason

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Are you a #commercialrealestate owner that outsources management to third-party pmcs? Do you find it difficult/time-consuming getting access to the data you need - in a format that is consistent and accurate? Is Excel your only platform for portfolio analysis and reporting? Rather than hearing my thoughts on why you should be looking for a solution, check out this quick video with Singerman Real Estate, where they discussed their own #assetmanagement challenges, and how implementing Pereview Software helped improve performance and grow their business.

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Renter preferences are shifting, and your #leasingstrategies should, too. I recently joined AppFolio’s The Top Floor podcast to talk about how. Listen to the episode here: https://bit.ly/3C1xZE4 #RoomswithRonald #Appfolio #leasingstrategies #podcast #mutifamily

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Is geofencing a wise use of marketing spend in rentals? For those of you who may not know -> Geofencing is when a virtual geographic boundary is created in order to capture renters attention in a specific area (lots of use with this in lease-ups) This topic has come up consistently throughout this year and it seems to be entirely dependent on the metro and how competitive that market is. From our Zillow Rentals Consumer Housing Trends Report -> "The largest share of recent renters said they stayed in the same city but changed neighborhoods (39%). About one in ten (13%) reported staying in the same neighborhood as their previous home. Twenty-one percent said they moved within the same metro, but from a different city. So nearly three-quarters of your audience may already have some familiarity with your building’s metro area." I'm very curious to know if any of you (in real estate or not!) have utilized geofencing for capturing leads/renters/business/etc, how has your experience been? Zillow #geofencing #migration #realestate #multifamily #rentals

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To all SDRs or anyone entering B2B sales, read this post to avoid falling into common traps. 1. The most successful AEs I have met were the best SDRs. 2. SDRs who didn’t excel in the role and are now AEs are still struggling to generate their own pipeline. 3. AEs who skipped the SDR role, often due to an MBA or strong interview skills, fear switching jobs and roles without inbound leads. They’ve never faced the grind of building a pipeline from scratch, filled with rejections. 4. AEs who have never been an SDR majorly rely on their SDRs or Inbound leads from marketing to help them build pipeline and if any Quarter they don't get inbound or enough meetings from SDRs they sh** in their pants. 5. When these AEs become managers, they often question their team—"Where are the numbers?" or "Why isn’t there a pipeline?"—instead of guiding them on building it. Lacking experience in pipeline generation, they fail to lead by example and eventually lose the respect of their team. Learn the art and science of being an SDR and excel at this job at any cost, you will never have to look back or depend on anyone for pipeline EVER. Prospecting and Generating Pipelines is fundamental to Sales whether you are an SDR, AE, Sr Manager, or VP if you don't know how to do OUTBOUND you will continuously live a sales life of fear and anxiety. So SDRs ask yourselves do you want to be such AE and Managers in the future who depend on others to determine their performance and faith or would you like to own your job? #sales #prospecting #outbound #pipeline #sdr #ae #b2b #saas

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One of my colleagues asked me this morning: How many cold calls should a new broker make per day? I think there's a much more important metric to track. How is cold calling an important measure if you don't connect with anyone? Or if your average call is less than 1 minute? This 'numbers game' strategy only works if you can sustain a large number of cold calls over a long period of time. Very few demonstrate this consistency. I think the appropriate measure is how many 'meaningful' calls a new broker has per day. These calls can be defined many ways: One, it could be where an appropriate intro is made including offering your value proposition. Two, it could be a discovery call to qualify the principal - to determine their background, real estate holdings, propensity to buy & sell (how active), etc. Three, it could identify meaningful opportunities to work on - be it a listing opportunity/BOV, a hot buy need (1031), etc. I'd be excited being 20 years in this business to have 10 meaningful calls per day. So, how many cold calls does it take to get to 10 meaningful calls? Does it take 10? 50? 100? 250? The true measure the # of meaningful calls divided by total cold calls. That's a true hit rate. Measure quality over quantity.

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𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐀𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲! Maximize your marketing efforts by focusing on the metrics that truly matter. While analytics tools help analyze data effectively, being  strategic is key: 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: Optimize CTAs, landing pages, and user experience for higher conversion. 💰 𝐂𝐨𝐬𝐭 𝐩𝐞𝐫 𝐋𝐞𝐚𝐝 (𝐂𝐏𝐋): Manage your budget by investing in high-ROI channels. 🏢 𝐋𝐞𝐚𝐝-𝐭𝐨-𝐋𝐞𝐚𝐬𝐞 𝐑𝐚𝐭𝐞: Improve lead nurturing to convert more prospects into residents. 🔍 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: Track site time and social interactions to gauge true interest. Focus on what drives results—avoid vanity metrics and raw clicks that don’t convert. Get more detailed insights in this Multi-Housing News article: https://lnkd.in/g_zBbJcU #apartmentowner #multifamilyowner #propertyowner #realestateportfolio #investmentproperty #apartmentInvesting #apartmentgoals #apartmentdesign #apartmentstyle #apartmentdecor #apartmentowners #multifamilyliving #propertymanagement

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Making 100 cold calls a day isn’t a power move. Having principals call you is. Let me expand here. Focus your energy less on # of calls you make and focus more energy on: - data collection & analysis - knowledge & expertise (specialization) - gaining a strong pulse on the market You’ll receive a far better ROI focusing on these, even in your 20’s, than you will dialing for dollars. Bring something clients want and/or value! Every other competitor is cold calling.

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Making 100 cold calls a day isn’t a power move. Having principals call you. Let me expand here. Focus your energy less on # of calls you make and focus more energy on: - data collection & analysis - knowledge & expertise (specialization) - gaining a strong pulse on the market You’ll receive a far better ROI focusing on these, even in your 20’s, than you will dialing for dollars. Bring something clients want and/or value! Every other competitor is just cold calling. Just to hit a number.

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Attention all #BDRs traveling this week! Make the most of your time on the move by tuning in to insightful episodes from Armand Farrokh & Nick Cegelski of 30 Minutes to President's Club. These episodes transformed our approach to prospecting this year. Listen in and get ready to change your #sales game! #businessdevelopment #salescareer #30MPC

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📰 Staying plugged into your market trends and changes is critical in any business but particularly in #CommercialRealEstate ❓ What are some of your favorite information sources or #podcast for #cre intel? Here are few of mine: 🎙️ The Massimo Show 🎙️ Bigger Pockets 📰 CoStar News 🎙️ Weekly Take (CBRE) 🎙️ Good Dirt 🎙️ Tell Me More (Jan Freitag) 🎙️ Building Better Communities (Bob Hart) #info #cre #costarnews #costar #themoreyouknow

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Is the oversupplied apartment pipeline finally slowing down? Explore the early signs of multifamily market recovery with CoStar Group’s Jay Lybik. Watch the webinar if you missed it!

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With Lessen, simplify and scale through fully-outsourced make readys across your entire multifamily portfolio.

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Can't wait to participate in this webinar with James Hatfield and LiveSwitch on branding and SEO. James and LiveSwitch are leading the way in technology in #selfstorage so this should be a dynamic webinar. Please tune in and join us on Wed, Aug. 21st at 12:30 EDT - link to register is below! #branding #SEO #marketing #selfstorage #webinar #technology #selfstoragefacilities #podcast #propertymanagement

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