Serrita Teer, MBA

Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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Exciting news in the world of retail media! In the latest The CPG Guys podcast episode, Neil Murphy, Bridg's CRO, and Joell Robinson of Giant Eagle, Inc., discuss how Rippl, a groundbreaking new product from Bridg (a division of Cardlytics), is revolutionizing the way regional grocers and convenience stores expand their offsite retail media programs. Tune in to discover how Rippl is changing the landscape and helping retailers tap into incremental national #retailmedia brand budgets!

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🔮 What’s Ahead for 2025? The future of the digital, marketing, and creative industries is taking shape. Cella's 2025 Predictions explores the trends, challenges and opportunities you need to know to stay ahead. This mini eBook guides you to navigating what’s next, from AI advancements to talent strategies and emerging technologies. Read on to learn more! bit.ly/4iSq7FJ #2025Predictions #MarketingTrends #Cella #RandstadDigital

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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"It’s not about changing your stack but leveraging identity and data tools to connect these disconnected tools," says Matt Spiegel, executive vice president and head of TruAudience marketing solutions at TransUnion. "Without that connection, inefficiencies become significant concerns." https://lnkd.in/eaqDceuR

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Ready to head to #confluence2024 in Bozeman to talk about how Verizon CMI and consumer CX have created a dynamic COE that benefits us all. This is THE most important thing I have packed. #verizon Inside Verizon #vteam

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Summer deal days are in full swing, and consumers are burning to participate with 1 in 4 (26%) planning to spend more on seasonal shopping events this year as compared to 2023. We surveyed 1,000 U.S.-based adult consumers to gauge their sentiments about retailer deal days. Here's what we learned, and why personalization matters: https://bit.ly/465OGZQ #Ecommerce #AIPersonalization #AISearch #SiteSearch #AmazonPrimeDay #EcommerceTips

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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As we celebrate #RetailMediaMonth join DPAA, Sam's Club, Omnicom Commerce, Placer.ai, and Media, Ads + Commerce on Nov 20 at 10am ET for "Maximizing In-Store Digital Touchpoints" to learn how retailers can unlock its potential. https://lnkd.in/eHw9kSuu Fascinating new research shows grocery retail media networks could be an $8.5B opportunity! What's even more interesting? 87% of grocers say connecting digital & physical store experiences is the key to success.

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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