Tanya Sultana

Brands are still in the midst of figuring out how to best integrate #AI into their day to day business. In this @Business Reporter article, my colleague @Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gdDAVKW5

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More from our series of analytic highlights of May! Let me know what you think!

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If you missed my ESOMAR talk on AI and its implications for the Market Research industry, you can view it here: https://bit.ly/3NhReLT (registration required but it's free).

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

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With Nielsen’s integration of big data into our audience measurement (already happening for national and launching local in January), this article really helps explain why our viewership methodology (panel + big data) is the most reliable in the marketplace. As media consumption has evolved, so have we! A great read - shout with any questions! #nielsensports #data #TV

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Generative AI can collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately. Move past the “wow” phase and start asking “how can I use this to grow my business?” https://lnkd.in/gnunHz7N Visit our Insights to Activate #GenAI portal to 🎞 Hear how (April 17 webinar) 📚 Read how (Point of View) ❤️ https://lnkd.in/gWhKPjve #insightstoactivate

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I recommend giving the below a read on AI in Research Best Practices.

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Number 4 in Kantar North America's countdown of top highlights from 2024: Our U.S. Media Reactions Study maps the evolution of the U.S. media landscape, revealing insights into consumer preferences and media consumption patterns. The research highlights a clear pattern in how Americans engage with advertising across different channels. Key findings from our U.S. market analysis: - Cinema, OOH, and in-store POS lead in consumer reception - Streaming platforms gain traction through skippable formats - Retail Media Networks offer new strategic opportunities - Brand purpose requires tangible societal impact Success in 2025 demands balanced channel strategies and authentic consumer engagement. Learn more and set yourself up for success in the new year: https://lnkd.in/gXgNNH7D

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Stop by #iiex and say hi to Ollie Zimmermann. He will be hosting sessions on  "Causal Methods in Research and Media"!! #customerinsights #research #causalmethods

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Want to know what’s next for market research? Check out the latest Q&A where experts share their thoughts on AI trends, budget issues, and practical tactics. It's a great chance to gain insights to improve your strategies and keep up with the industry: https://bit.ly/4hHuS4f

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Why is a data strategy essential for ad agencies? Earlier this summer, I had the privilege of presenting alongside John Jamison, MS, at the AMIN Global Conference, where we discussed the critical role of data in driving agency success. From informed decision-making to maximizing campaign ROI, a strong data strategy is no longer optional—it's a must. Curious to learn more? Watch the full keynote presentation below! 👇 #DataStrategy #AdAgencies #MarketingAnalytics #AMINGlobal #DataDrivenMarketing https://lnkd.in/gZMNjADq

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