About
As a seasoned executive with over 20 years of experience, I excel in driving strategic…
Articles by Venky
Activity
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Pete Wells from The New York Times asking lots of big time chefs if they’d be willing to run Elon Musk’s planned LA restaurant — described as “a…
Pete Wells from The New York Times asking lots of big time chefs if they’d be willing to run Elon Musk’s planned LA restaurant — described as “a…
Liked by Venky Ramesh
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Last week, we had the privilege of welcoming Mike Repole back to St. John’s University! The co-founder of Vitaminwater, Smartwater, and BODYARMOR…
Last week, we had the privilege of welcoming Mike Repole back to St. John’s University! The co-founder of Vitaminwater, Smartwater, and BODYARMOR…
Liked by Venky Ramesh
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What’s next for U.S.-India trade and investment under Trump 2.0? 🇺🇸🇮🇳 Join USISPF and Rice University’s Baker Institute Center for Energy…
What’s next for U.S.-India trade and investment under Trump 2.0? 🇺🇸🇮🇳 Join USISPF and Rice University’s Baker Institute Center for Energy…
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Experience
Education
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Indian Institute of Management, Ahmedabad
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Consistently ranked #1 in the country since its inception with an acceptance rate of under 1%
Ranked #22 in the world -
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Ranked in the top #10 engineering schools in the country
Acceptance rate under 1%; one of the most competitive engineering colleges in India, with a highly selective admission process.
Publications
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At last, we social distance 2020: 5 consumer trends that defined the year
Linkedin
2020 is finally over! Read my reflection on how the year set the stage for the next decade, hopefully bringing back the roaring 20s for round 2.
Happy new year! -
Me, myself, and I: The power of personal-"i"-zation
Linkedin
While personalization initiatives are scattered across the CPG spectrum, personalization-at-scale remains the holy-grail for the CPG companies. Read my new article on Personalization in the CPG industry.
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Effectively managing demand variability in CPG industry
Infosys supply chain white paper
Demand forecast serves as a key input for CPG manufacturers, driving their production and inventory deployment plans. Higher quality forecasts invariably translate into higher customer service levels, within planned costs. Among others, the two primary factors that have a huge bearing on the quality of the forecast are demand uncertainty and demand variability. While there are robust processes in place to deal with demand uncertainty, there is an urgent need in the industry to tackle the issue…
Demand forecast serves as a key input for CPG manufacturers, driving their production and inventory deployment plans. Higher quality forecasts invariably translate into higher customer service levels, within planned costs. Among others, the two primary factors that have a huge bearing on the quality of the forecast are demand uncertainty and demand variability. While there are robust processes in place to deal with demand uncertainty, there is an urgent need in the industry to tackle the issue of demand variability.
This paper focuses on how CPG manufacturers can manage demand variability by incorporating the voices of the customer, consumer, reason and caution into the demand planning process. -
Demand Forecast Accuracy Depends on Placing and Pacing (Co-author)
www.supplychainbrain.com
Demand forecast plays a crucial role in CPG manufacturers’ ability to provide the right product to the right store at the right time. However, traditional approaches to placing and pacing demand forecasts continue to challenge CPG manufacturers when faced with some of the most commonly occurring scenarios in the CPG industry. This paper reviews the typical issues with traditional approaches to placing and pacing demand forecasts and provides an overview of emerging approaches and how they…
Demand forecast plays a crucial role in CPG manufacturers’ ability to provide the right product to the right store at the right time. However, traditional approaches to placing and pacing demand forecasts continue to challenge CPG manufacturers when faced with some of the most commonly occurring scenarios in the CPG industry. This paper reviews the typical issues with traditional approaches to placing and pacing demand forecasts and provides an overview of emerging approaches and how they overcome these issues. The paper also discusses some of the considerations involved in ensuring a successful implementation of these emerging approaches.
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Reflecting on an incredible experience at CES 2025! I had the privilege of sharing how innovative data & AI are transforming business strategies and…
Reflecting on an incredible experience at CES 2025! I had the privilege of sharing how innovative data & AI are transforming business strategies and…
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General Mills reported some dismal earnings this morning, in large part blaming consumer economic concerns for their soft sales in snacking. But as…
General Mills reported some dismal earnings this morning, in large part blaming consumer economic concerns for their soft sales in snacking. But as…
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I'm excited to announce that I'm joining EPAM Systems as a Consulting Analyst within the CPG / Retail, Travel, & Hospitality practice in New York…
I'm excited to announce that I'm joining EPAM Systems as a Consulting Analyst within the CPG / Retail, Travel, & Hospitality practice in New York…
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If you haven't read it yet, check out this epic tale about Walmart's evolution from my excellent colleagues Jaewon Kang and devin leonard. When the…
If you haven't read it yet, check out this epic tale about Walmart's evolution from my excellent colleagues Jaewon Kang and devin leonard. When the…
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MY LATEST: If ever there was a time for food makers to get the artificial dyes out of their foods, now is it. And PepsiCo says it is really trying…
MY LATEST: If ever there was a time for food makers to get the artificial dyes out of their foods, now is it. And PepsiCo says it is really trying…
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We are seeing increasing warnings about the health of the US consumer and here is the CEO of Walmart seeing it too, with food prices at the front…
We are seeing increasing warnings about the health of the US consumer and here is the CEO of Walmart seeing it too, with food prices at the front…
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Mondelez shareholders want to know more about the company's operations in Russia. Mondelez, relying on new guidance from Trump's SEC, doesn't want to…
Mondelez shareholders want to know more about the company's operations in Russia. Mondelez, relying on new guidance from Trump's SEC, doesn't want to…
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One hallmark of the building consumer demand for healthier food has been watching the growth of premium brands even as consumers deal with strained…
One hallmark of the building consumer demand for healthier food has been watching the growth of premium brands even as consumers deal with strained…
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Back from #MWC Barcelona and it was (marketing) #AIoverkill. Don't get me wrong: I loved the cases I saw and there is a very promising future for AI…
Back from #MWC Barcelona and it was (marketing) #AIoverkill. Don't get me wrong: I loved the cases I saw and there is a very promising future for AI…
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