Wendy Hamilton

There are endless barriers for patients to initiate and adhere to their specialty medications, from cost to insurance approvals and beyond. In our recent #blog, we break down some of these barriers and discuss the ways in which innovative technologies can help patients and providers accelerate enrollment and achieve better outcomes. ⚡ Check it out! #specialtypharmacy #digitalhealth #medaccess

28

When you think Omnichannel...are you thinking that Omnichannel is only for Digital / Non-Personal Solutions? If so, let's rethink this...Omnichannel means coordinating message delivery across all marketing verticals (P2P, Market Access, & Digital / Non-Personal) and MOST IMPORTANTLY...your most valued asset...your Sales Force. Check out the below Blog providing strategic insights into how to involve your Sales Force into your Omnichannel offense.

17

1 Comment

Patient support program enrollment is being revolutionized with eConsent. By digitizing the process, life sciences organizations can now: ·       Streamline workflows ·       Reduce administrative burdens ·       Enhance patient experiences. With features like HIPAA-compliant platforms, integration with EHR systems, and automated reminders, eConsent ensures transparency, compliance, and efficiency   https://lnkd.in/epHGKrCu   #DigitalHealth #PatientEngagement #HealthcareInnovation #FutureReadyHealthcare

10

A little quality time with my industry friend Marc Iskowitz . AI is rapidly changing the way HCPs practice, particularly when it comes to how they engage with clinical tools and applications like EHR. For all those savvy marketers focused on audience quality, contextual targeting and relevancy at the point of care, the world is changing fast. Understanding it from the HCP perspective is table stakes. https://lnkd.in/evdV-ANw

36

Many innovative ideas can become obscured when communicated, which was a significant challenge for Patient Blood Management #PBM as it was introduced to benefit those suffering from #anemia, in hopes of enabling surgery without the use of donated blood upon leaving the ER (Emergency Room). The PBM educational approach supports bloodless surgical procedures. To reduce this obscurity, we are simplifying the message and increasing awareness, benefiting #researchers, manufacturers, and healthcare practitioners. Most importantly, we are enhancing the patient experience and raising public awareness. We are confident that many global organizations, healthcare providers, and blood management surgical equipment manufacturers will support our efforts as we continue to be pioneers in building a bridge of engagement for public access, which will benefit this field of medicine. Remember our medical icons, just in case one day you need direction to the OR. #Bloodlines #BBTS #Blood #SABM

5

📍Coverage from Trade & Channel Strategies Conference 2024 📹 In this video interview, EVERSANA's VP of Patient Services, Kevin O'Meara discusses the Patient-Cetric 3.0 breakout session and the challenges of drug manufactures implementing Direct-to-Patient models.

7

What in the world is a Micro-Moment? Is it Marvel Comics latest Superhero addition :)? As Relevate Health defines Micro-Moments...these are the precious time frames when behavior change can take place...but have you readied your message when its consumed to be precision & personalized such that when consumed in that Micro-Moment...that you've increased the likelihood for behavior change to occur? Learn more about how you can make the most of the Micro-Moment by engaging with the below.

6

Thoughts on this? >> SmarterDx Launches AI-Powered Appeals Solution to Fight Payer Denials >> Comment below! >>> lqventures.com #mhealth #IoT #industry40 #healthtech #AI

1

After multiple postponements and kicking the can down the road - #Google has done an about turn on the #cookie deprecation policy. https://lnkd.in/ggd4d5gf "we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out." The initial 2020 announcement has created a lot of buzz and awareness and there are quite a few positives to come out of it, though the innumerable hours spent on this topic will never be recovered. The positives cannot be limited to those below - let the conversation/debate begin: 1. Created unforeseen awareness of the overall web infrastructure - cookies became known in the C-suite beyond a food item 2. Changing core technology building blocks is difficult, if not near impossible, even for global organizations with resources of the scale of multi-trillion dollar enterprises. 3. #changemanagement within "nimble" tech organizations is near impossible. Sweeping announcements such as the one made by google in 2020 to eliminate cookies, are better to be thought through before putting the entire industry in a spin 4. Sprang a lot of #consulting opportunities with a lot of $$ spend associated with it 5. Now we, #digitalmarketers, can all take a deep breath and prioritize other important parts of our portfolios.

16

For over three decades, major Patient Blood Management (#PBM) associations, #pharmaceutical companies, #manufacturers, and #bloodless surgery hospital programs have heavily marketed to doctors, believing their buy-in was essential. However, this approach may have overlooked broader areas of interest. In the past five years, we've shifted our focus to cultivating public interest in Patient Blood Management, becoming pioneers in this approach. This has proven immensely valuable, creating an engaged infrastructure between healthcare providers and patients, enhancing understanding and collaboration in this evolving field of medicine. To address emerging challenges such as patient experience, safety, communication, and language, we're excited to introduce our Collaborative Optimal Outcome Language (COOL) initiative. This program provides support and training for hospitals to adapt to changing trends, paradigm shifts, and the needs of this new healthcare culture. The engagement bridge we've constructed is now open for all stakeholders in PBM to have open public access as we work together in collaboration, exchange, and education of a new language in life.

19

4 Comments

Meetings between pharma and managed care organizations are increasingly more focused on financial topics than clinical ones. https://ow.ly/WiaC50SmHWS MMIT’s Jonathan Cecire and Norstella's Dinesh Kannan Kabaleeswaran discuss what manufacturers can do to ensure their brand messaging resonates with payers. #PharmaIndustry #ManagedCare #PharmaMarketing

9

Is your organization preparing its NBA GTM strategy for 2025? As healthcare technology advances, the integration of AI cancer care grows increasingly vital. At Leal Health, our AI-Precision Medical Modeling platform is at the forefront of this transformation.  Our Predictive-Patient-Pathways empower Sponsors to accurately identify high-potential patient cohorts while delivering contextualized, JIT messaging at every stage—from diagnosis through survivorship. This targeted approach significantly enhances patient engagement and drives conversion rates well above industry standards. Attending HLTH and want to learn more? Message me. #HealthcareAI #OncologyInnovation #PrecisionMedicine #PatientEngagement #GTM2025 #LealHealth

12

Thoughts on this? >> MedAdvisor adds mobile telehealth feature and more briefs >> Comment below! >>> lqventures.com #mhealth #healthtech #IoT #industry40 #AI

1

Prescription drug pricing has been rising nationwide. In many cases, pharmaceutical companies have been gouging consumers for more money, leading to life-threatening results. In this clip from our latest episode titled “Reviewing Tim Walz's Healthcare Policies,” John Driscoll explores Tim Walz's record of combating skyrocketing prescription drug pricing in his home state of Minnesota and how he might carry those policies into the vice presidency. #healthcarepodcas #healthcare #health #timwalz #healthcarepolicy #election2024

15