From the course: B2B Sales Strategy: How to Effectively Engage Executives
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Seizing executive windows to deploy win themes
From the course: B2B Sales Strategy: How to Effectively Engage Executives
Seizing executive windows to deploy win themes
- There are clear windows of opportunity when it comes to executive access. Seizing those moments is the best way to secure time with a senior leader. Take a moment now to consider your executive windows for engagement using the engagement guide or use the notebook area on your LinkedIn Learning dashboard. The first opening occurs right after your contract is signed, but before implementation begins many salespeople miss this opportunity. Executive sponsors are interested in sharing their expectation for the project and ensuring that all resources will be available. They want to be confident that the project will move their agenda forward. This is an excellent opportunity to bring your win themes into the conversation by aligning the project with your C-suite executive's top priorities. Your best asset to secure the meeting is through your internal champion who will appreciate the chance to participate as well.…
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