From the course: Producing Professional Audio and Video Podcasts (2021)
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Maximizing your podcast's budget
From the course: Producing Professional Audio and Video Podcasts (2021)
Maximizing your podcast's budget
- Getting the most out of your budget is always a good idea. There's no reason to spend money for no good reason. If you're going to invest in your podcast, make sure you think about how to stretch the dollars as far as possible. That's because most podcasts are self-funded. Sure there are exceptions of people who get sponsors or have a business use case. And that's great. If your organization is producing the podcast, work with the company to find out what a reasonable budget is and what you could expect to invest. But if you're doing this on your own, you can grow over time. But don't spend a lot of money, just to spend a lot of money. Here's some practical advice for audio podcasting. First up, pay attention to talk radio. Talk radio has been a genre that's been around for a long time. What is it about talk radio that's popular? Listen to the production value. The use of music. Good clear voices and interview…
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