Using DOOH planning and forecasting tools like Hivestack's Planner for #DOOH, brands and advertisers can maximize their DOOH outcomes. Among a number of benefits, such tools help empower advertisers to visualize campaigns, make informed decisions, and streamline the planning and approval process. Read more in this article by Hivestack:
Creative Brands Magazine - a portal that covers the global creative industry namely advertising, media, communications & branding
Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months, VIOOH research uncovers VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global findings show that nearly one in three campaigns from the past 18 months have. Jean-Christophe Conti VIOOH Katy Denis Ramji Ravindran Shilpi Ramji
🌟 Discover the power of DOOH advertising for your business! Curious about how Digital Out-of-Home (DOOH) can transform your marketing strategy? Our latest blog post delves into the incredible benefits of DOOH for small and medium-sized businesses and regional brands. From boosting visibility to driving engagement, learn how to make your brand shine brighter than ever before. 📈 Don't miss out on these insights! Read the full article here: https://lnkd.in/g47E_RCm Want to learn more? Send us a DM and let's chat! #DOOH #DigitalAdvertising #SmallBusiness #MarketingStrategy #JCDS #BrandVisibility #AdvertisingInnovation
Ready to launch your own DOOH campaign but not sure where to start? Recently, we found ourselves on the other side of the table, transitioning from vendor to client as we launched our own #DOOH campaign. Now, we’re sharing everything we learned—from strategy to execution. Check out our latest blog for a behind-the-scenes look and actionable tips on getting your DOOH campaign off the ground 🚀 https://hubs.la/Q02TT4DV0
Co-Founder/COO @ 3ROCK GLOBAL | We get attention on ads - with our 3D omni channel - including 3D-DOOH - 3D Anamorphic – DOOH-AR - WebAR - DOOH-W3 - Play-DOOH - 3D-OOH - 3D -social
Programmatic DOOH's impact is unparalleled, but how do you measure it? To start, let's get one thing clear: simply measuring impressions is not enough. You need more metrics. What these metrics are will vary depending on what success looks like to you, but footfall to nearby stores and brand recall can be a good place to start. #DOOH #PrDOOH #OutOfHomeMedia #AdvertisingImpact
Want to stay ahead in DOOH marketing? Our blog covers the latest trends and technologies shaping the future. Click to read and innovate your marketing strategies! #MarketingInsights #DOOH #TechTrends #blog
Creative Entrepreneur | Leading Homeworthy’s Luxury Expansion in Europe | Engaging Brands to 6M+ Viewers | Blending brand strategy, influencer marketing & sales | 15+ years pioneering immersive art & content experiences
Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”
🎯 Attribution is a powerful tool for marketers, but it's often misunderstood when it comes to #DOOH advertising. In fact, some advertisers think DOOH can be difficult to measure—but recent advancements in attribution have shown that tracking campaign impact might be easier than you think. Following our recent webinar on the subject, we sat down with Broadsign’s Director of Data Partnerships Ryan Pogy, to answer some common questions about measuring #DOOH effectiveness. Give it a read! 👇
Measuring the impact of your digital out-of-home (DOOH) screens is vital for success in the advertising world. Neglecting this crucial step can lead to undervaluing your content, resulting in decreased ad prices and failing to meet brand expectations. Partnering with the right audience measurement firm, such as The People Platform (TPP), can significantly enhance your network's visibility and overall performance. Networks within TPP's measurement ecosystem have witnessed impressive 5x-7x boosts in their CPMs by integrating audience data into key planning systems and offering advertisers a secure, high-reach advertising environment. Ensure you're maximizing your potential by embracing effective measurement strategies for DOOH success. 📊 #DOOH #AudienceMeasurement
DOOH advertising presents endless opportunities for marketers, but it can often be hard to measure the impact of these campaigns. That changes with the right martech platforms—like The People Platform. https://lnkd.in/gTStNgRZ
