MadTech Collective by Ashton Media’s Post

Have you seen the recent report on TV investment from Thinkbox? According to their research, despite more noise about changes in the TV industry, the reality is that 2023 was actually a period with far less change than we’ve seen in recent years. So where are the jobs? Is the content still being created, but with smaller teams? What are your thoughts? Read the full article here: https://lnkd.in/dzUNtTND #tvindustry #2023inTV #futureofmediaindustry #thecrewingcompany

Connected TV is turning Davids into Goliaths. While traditional TV ads are notoriously expensive, Connected TV’s open landscape lets smaller companies go toe-to-toe with their larger rivals. Stop getting crushed underfoot. With our help, you too can topple giants. #digitalmarketing #marketingtrends #digitaltrends

Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: 📊 What the data says about linear and Connected TV effectiveness 📺 How consumers and marketers are thinking about the blurring lines between different forms of TV ⭐ Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now 👉 https://lnkd.in/e3EQWNA7 #MakeitWARC #MarketingEffectiveness

🎉 Just completed the Thinkbox TVMasters course! Gained valuable insights into TV planning, including strategies for connected TV campaigns and best practices. A huge thank you to Thinkbox for offering such an informative and enriching program. Highly recommend it to anyone looking to deepen their understanding of TV media planning! #TVAdvertising #ConnectedTV #MediaPlanning #ContinuousLearning

Need to brush up on audience-driven TV options? Preferably with something easy to read, free, and that will help get you ready for clients (and managers) once summer winds down? Here you go--from your friends at Centriply. You're welcome#TVadvertising #AudienceTV Success with audience-driven TV: A Step-by-Step Guide https://hubs.ly/Q02Hx0qr0

📺 The traditional battle between Linear TV (LTV) and Connected TV (CTV) is over. Consumers have made their choice: they want both. Now it’s time for brands to catch up. Is your strategy ready? 👉 Swipe through to discover how Germany’s media habits are reshaping what TV means for advertisers—and why embracing all formats on the big screen is the way forward.

Need to brush up on audience-driven TV options? Preferably with something easy to read, free, and that will help get you ready for clients (and managers) once summer winds down? Here you go--from your friends at Centriply. You're welcome#TVadvertising #AudienceTV Success with audience-driven TV: A Step-by-Step Guide https://hubs.ly/Q02Hxf5s0

The Evolving TV Landscape: Are You Adapting? 📺 The TV landscape is constantly changing. What worked for your firm last year may be less effective today and in the months ahead. Here’s Pro Tip #2 from our "Thrive in 2025" Masterclass: Analyze Year-Over-Year Performance:  - Compare impression volume, reach, and frequency.  - Assess the impact of declining TV viewership and rising CPMs. By understanding these trends, you can make informed decisions about optimizing your TV budget and maximizing your ROI. Want to learn more about navigating the ever-changing TV landscape? Let's connect! #TVadvertising #digitalmarketing #marketingstrategy #personalinjury

Did you know that over 80% of U.S. households own a connected TV? This massive shift opens up unique opportunities for advertisers, if they adjust their strategy to the new media landscape. Dive into our Advanced TV eBook to learn how to reach these viewers effectively and make the most of their diverse viewing habits. #CTV #digitalads #programmatic #wearemiq

Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK