API webinar on media buying in local news

Struggling with ad performance? Your next big win could be closer than you think. Consider this: if you create 99 Facebook ads that fall flat, but the 100th ad delivers a 5x return on ad spend, you’ve struck gold. Now, you can scale that winning ad with 100 times the budget of all the failed ones combined, turning your overall campaign into a profitable success. The key difference between those who succeed and those who don't is the perseverance to push through initial failures. Don’t give up before your breakthrough.

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024 In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. https://lnkd.in/eqwgyyQs

Are you passionate about programmatic? We are too. 🙋♀️ In Beyond Bias, Chalice CEO Adam Heimlich outlines the history of programmatic advertising, explaining how the landscape evolved with a strong lean toward direct response—and the criticisms that come with it. Whether you're new to AdTech or a seasoned pro, this educational series is for you. Part 8 drops today! Watch now: https://lnkd.in/gNmQH7Rx

News Environments as a Safe and Effective Place for Advertisers with Business Insider In this episode of The Advertising Forum's Transparency Series sponsored by DoubleVerify, Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers.

It’s critical that people in all media and marketing roles (and even those who simply collaborate with these disciplines) understand the basics of programmatic. The ad tech industry can be complex and full of jargon, allow us to spell it all out for you in our new Programmatic 101 course. It offers straightforward explanations covering all the basics, including a rundown of the technology providers and components that make programmatic advertising possible and how they fit together. Enroll to learn more: https://bit.ly/4ewCqop #TheTradeDeskEdge

Adding some additional color, I’d like to highlight the advancements made with Amazon Ads' Performance+, which was introduced earlier this year. Performance+ is an AI-driven solution designed to enhance programmatic media buying. It enables advertisers to integrate key signals, set precise KPIs, and leverage Ad Relevance to optimize results effectively. Advertisers using Performance+ typically see a 51% improvement in acquisition costs compared to those relying on legacy approaches.

Stop what you’re doing—if you’re still worshiping at the altar of clicks and impressions, it’s time for a major wake-up call. This week on The ADOTAT Show, I’m bringing you an unfiltered, no-BS conversation with the man who’s been shouting from the digital rooftops that attention is the ONLY thing that actually matters in advertising—Mike Follett, CEO of Lumen Research. Yeah, the original attention metrics guy who’s been telling the ad world for years that viewability is as meaningful as a participation trophy. Spoiler alert: That’s not going to help your ad budget anytime soon. In this episode, we break down why your beloved metrics—impressions, clicks, even your precious viewability stats—are completely worthless if no one is actually paying attention to your ads. Mike’s got eye-tracking tech that proves once and for all that if your ad isn’t grabbing eyeballs, it’s basically the digital equivalent of shouting into an empty canyon. We’re also talking about his massive research collaboration with Havas and Brand Metrics that finally shows attention is what really drives brand outcomes like awareness and purchase intent—not just whether your ad was technically on the screen. And we give a shoutout to key players like Karen Nelson-Field PhD, who’s leading the charge on attention metrics down in Australia, and Angelina Eng from the IAB, who’s helping spearhead efforts to get proper attention definitions into place for advertisers. Oh, and let’s not forget Jeff Green from The Trade Desk, who recently pointed out that this ad industry is a $700 billion monster, but Mike’s here to remind us that none of that matters if no one is paying attention to the ads. This is the conversation you need to hear if you’re serious about not burning through your ad budget. Plus, who doesn’t want to hear from the guy who’s been right about attention all along? Tune in before you waste another dollar. Watch the episode, grab your coffee, and get ready to start thinking like someone who actually wants their ads to work. #attention Ezra Pierce Navid Hajimirza, PhD Maryum Sheikh Julia Linehan https://lnkd.in/g-seUJZJ

Don't let Big Tech tell you where your ad dollars should go. Run your ad campaigns on your terms. With our platform, you decide where your ad spend goes. Learn more: https://bit.ly/3TCHWOa

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Using data-backed insights can take your ad performance to the next level. Get in touch with In Front Digital to find out how to avoid common mistakes and increase your ad success. https://lnkd.in/d6rqr_6 #PPC #AdStrategy