I wasted $55,000 on my first marketing hire. Here’s why—and how you can avoid the same mistake. When I hired my first marketing team, I had no plan. I assumed “more marketing = more revenue.” 𝗦𝗽𝗼𝗶𝗹𝗲𝗿: 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆. Here are the 3 questions I wish I had asked before hiring: 𝟭. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 #𝟭 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗜 𝗻𝗲𝗲𝗱 𝗳𝗿𝗼𝗺 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? For me, it was lead generation. But I never defined that, so my team focused on brand awareness instead. 𝟮. 𝗗𝗼 𝗜 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲? A good marketing team can’t work miracles if you don’t have the right sales funnel or tech stack. 𝟯. 𝗔𝗺 𝗜 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲? Marketing is a marathon, not a sprint. I wanted results in 3 months, but success takes patience. That $55K was a painful but priceless lesson. Today, I hire smarter—and so can you. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝘀𝘀𝗼𝗻 𝗳𝗿𝗼𝗺 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺? 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁 𝗯𝗲𝗹𝗼𝘄. (Repost ♻️ to help founders save money.) Follow me for more lessons from the trenches.
