Lower funnel tactics such as search engine marketing is where the majority of #franchises are fishing with their #franchisemarketing Listen to the video below 👇 to learn where your #franchise brand can outperform the competition with mid funnel awareness tactics.
great advice Andrew Beckman, CFE!
Local seo + digital “PR” is the ultimate combo for a multi-location. It isn’t always easy, but damn it doesn’t need to be complicated.
Marketing Leader | Lifecycle Marketing Manager at AJC
6moSolid advice Andrew Beckman, CFE. Your local organic and paid strategies have to expand past SEM in Google or Bing. Leveraging additional spaces like YouTube, Facebook, Instagram, or TikTok can give your business a chance to reach people searching social platforms for answers. Also, as a bonus those platforms often have good SEO built in due to their volume of content. This can give local businesses a boost in Google and Bing when their content shows up in those platforms.