Andy Robb Consulting’s Post

Can thoughtful design help build stronger community connections ? How can a well-crafted brand identity help community-focused organizations connect more deeply with their audiences? Thoughtful design does more than just catch the eye—it amplifies a mission, builds trust, and strengthens emotional connections with those being served. Since 1970, Family Life has supported vulnerable families and communities, working toward a vision of strong families, capable communities, and thriving children. When care for others is at the heart of social well-being, design becomes a powerful tool to unite people, foster support, and strengthen the bonds that bring us all together. #familylife

At Caramel Creative, we had the privilege of partnering with Speck SDA to help transform the way they connect with individuals in the specialized disability sector. Our goal was to create a brand experience that reflects their commitment to bringing about positive, meaningful change. We approached the project by thoughtfully selecting imagery, colours, and icons that draw connections to nature, evoking a sense of calm and compassion. A key element was the use of purple—a color recognized globally as a symbol of a new, positive narrative for disability. When it came to designing the digital experience, accessibility was our guiding principle. We ensured the website met disability standards, making it clear, functional, and easy to navigate for all users. At the same time, we brought in creative expressions to engage and inspire potential tenants, balancing functionality with visual appeal. We’re proud of how it all came together. Take a look and explore the website we crafted for them: https://specksda.com.au/ We think it's vibrant and celebratory departure from many of the competitors in this space - What do you think? #brandstudio #creativeagency #melbournedesign #Marketing #propertymarketing #disabilityawareness #NDIS #SDA #melbournebranding #video #videomarketing #branding #brandingagency #identitydesign #content #branddesign #brandidentity #strategy #video #brand

In 2021, Current Global made a commitment: every piece of content we create will meet the highest accessibility standards. We even rolled out training for our staff, clients and created industry guidelines. The tech is getting better too. AI can help with captions and sign language avatars. But the biggest barrier? It's not tech; it's mindset. We think it's a burden, but it's not. It's just good business. And our research proves it. Accessible communication isn’t just the right thing; it's smart business. Want to join the movement? Check out https://lnkd.in/gw-fJJsk. Take our 21-day challenge or sign up for training. Let's talk less, do more. It’s time to make marketing work for everyone.

Discover the Power of Accessibility As a business, how confident are you in your accessibility strategies? Let's explore: **Diverse Access Methods:** Do you provide alternative formats for disabled clients, such as Braille, large print, or bite-sized teaching? **Inclusive Marketing:** Is it evident in your marketing that you are inclusive and have a clear, actionable inclusion strategy? **Language Sensitivity:** Are your course materials and social media posts free from ableist language? **Inclusive Events:** Are your in-person events inclusive and representative, offering speaking opportunities, visual representation, and accessible venues? **Accessible Websites:** Have you invested in or worked towards an accessible website for people with disabilities? More businesses are recognising the immense potential of the disabled economy. Are you prepared to tap into a market where the purple pound's potential is barely scratched? If you're ready to see how inclusion can enhance your business’s inclusivity and profitability, contact us for a DEI health check today. Let's make your business accessible to all!

When Marketing Misses the Mark: The Importance of Inclusive Messaging This image serves as a reminder that even well-intentioned campaigns can unintentionally alienate or discriminate against individuals with disabilities. Placing a message on an elevator that says, “Today is the day we take the stairs” may seem motivational on the surface, but for wheelchair users or others with mobility impairments, it’s a glaring example of exclusion. Inclusive marketing means considering all perspectives and lived experiences during the planning stage. It’s not just about avoiding mistakes; it’s about actively making sure everyone feels seen, valued, and respected. Takeaway: If your message or design can’t accommodate everyone, it’s time to rethink the approach. Let’s build campaigns that uplift all, not just some. #InclusiveDesign #AccessibilityMatters #DisabilityAwareness #MarketingWithEmpathy

You’ve heard me championing advertising accessibility – many times – and I will continue to do so. Just like for our communication, at P&G, we’re committed to innovating on our brands so they become accessible to everyone. Inclusive design isn’t just good—it’s essential. In this video, @DominikLanghammer explains how a simple innovation like a toothbrush sleeve can make a world of difference for people with dexterity challenges. Designing for people with disabilities inspires us to create superior solutions that benefit all consumers. Together, we’re making inclusion the standard across every interaction with our brands. I invite you all to be deliberate on your choices to progress here - it will make a big difference. #InternationalDayOfPeopleWithDisabilities #InclusiveBrands #InclusiveInnovation #IDPwD2024 #UniqueAndUnited

Watch this to see how we here at Steps are walking the walk when it comes to supporting accessibility and diversity awareness. #accessibility #learninganddevelopment #stepsdrama #stepstochange

Why the World Needs RISE4Disability Events. Our Director, Jade Wallace, has over 15 years of experience in the disability equipment and services industry. She’s passionate about collaboration, innovation, and access—key reasons why she is such a huge advocate of RISE4Disability events. These events unite manufacturers, service providers, healthcare professionals, and the Disability community under one roof. It’s not just an exhibition; it’s a movement dedicated to driving real change, fostering collaboration, and showcasing the latest innovations in accessibility. Find out why RISE4Disability is a must-attend event for YOU from Jade's open letter: https://zurl.co/jUyT #DisabilityEvents #MiltonKeynesEvents #GlasgowEvents #DisabilityAdvocacy #Integration #Accessibility #Innovation Image description: The words Resource, Identify, Solutions and Equipment stacked on top of each other. One letter from each word is highlighted in green, spelling RISE. At the bottom of the graphic is a headshot of Jade, alongside her name and title.

Interested in fostering inclusivity within your organization from the ground up? Discover how Stepper Beth and the Access Planning Group at Steps are leading the charge through advocacy, action planning, co-creation, and collaboration. Watch our short video to hear from global colleagues about Steps' commitment to living out access, inclusion, and disability awareness. https://lnkd.in/egXD2WtG

Watch our short video to see what we have done within Steps to support accessibility and diversity awareness #stepsdrama #accessibility #disabilityawareness