Andy Robb Consulting’s Post

Attention B2B leaders: Your buyers have changed. Have you? The rise of digital marketplaces is reshaping procurement. Key shifts I've observed: 1. Consolidation Buyers want fewer vendors, not more 2. Transparency Pricing structures must be crystal clear 3. Speed "Invoice-to-match in 60 seconds" is the new benchmark 4. AI integration From chatbots to predictive analytics, it's expected 5. Financial services Embedded options are becoming must haves My team's focus? Creating seamless experiences that feel more B2C than B2B. What's your biggest challenge in adapting to this new reality?