Anmol kumar’s Post

📊 Zomato vs Swiggy: The Battle for Market Leadership Zomato has been dominating Swiggy in various aspects as of FY'24: • Total Orders: 753M 🆚 578M • Revenue: ₹13,545 Cr 🆚 ₹12,320 Cr • Profit/Loss: ₹372 Cr 🆚 ₹1,836 Cr Loss • Avg Monthly Users: 18.4M 🆚 12.8M • Restaurant Partners: 247K 🆚 196K Zomato has clearly taken the lead, but Swiggy's recent move is turning heads. By sponsoring Shark Tank Season 4 for ₹25 Cr and replacing Zomato's CEO as a Shark, Swiggy aims to make a splash in the market. 🤔 Smart move or risky play? Swiggy's bold sponsorship not only promotes its brand but also disrupts Zomato's indirect marketing edge. As Swiggy gears up for its IPO, this strategic maneuver could boost its visibility significantly. ✅ Swiggy seizes a massive audience pre-IPO, enhancing visibility at a crucial time. ❌ Zomato faces potential visibility loss, with Deepinder's absence impacting brand recognition among millions of viewers. The Big Question: Will Swiggy's daring strategy pay off, or is Zomato too entrenched to be overtaken? Share your thoughts below! 👇 #Zomato #Swiggy #MarketLeadership #BusinessStrategy #IPO #SharkTank #FoodDelivery

DAY 37/90 🎯 Day 37/90 of My Daily Learning: 𝐒𝐰𝐢𝐠𝐠𝐲’𝐬 𝐈𝐏𝐎: 𝐀 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 𝐨𝐫 𝐉𝐮𝐬𝐭 𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐂𝐚𝐭𝐜𝐡-𝐔𝐩 𝐭𝐨 𝐙𝐨𝐦𝐚𝐭𝐨? Today, I dove into the much-anticipated Swiggy IPO and its potential to compete with Zomato, a company that made waves with its own IPO. With Swiggy aiming to raise over ₹10,000 crore, the market is buzzing with questions about how the two giants stack up. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠: 𝐈𝐏𝐎 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: Swiggy plans to use ₹982 crore to scale Instamart, its quick-commerce service, and ₹930 crore for brand marketing. Quick commerce is where the battle with Zomato's Blinkit intensifies. 𝐐𝐮𝐢𝐜𝐤 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐑𝐢𝐯𝐚𝐥𝐫𝐲: Despite an early start, Swiggy’s Instamart lags behind Blinkit, which now holds 40% market share compared to Instamart’s 32%. Blinkit’s revenue grew 145% in Q1 FY25, outpacing Instamart's 90%. Food Delivery Competition: Swiggy’s food delivery GOV grew by 23%, but Zomato leads with 53% growth. Zomato also has more monthly active users—18 million vs. Swiggy’s 12 million. 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: This is a critical area where Zomato shines. Zomato posted a profit of ₹253 crore in Q1 FY25, while Swiggy is still facing significant losses of ₹611 crore. 𝐓𝐡𝐞 𝐑𝐨𝐚𝐝 𝐀𝐡𝐞𝐚𝐝: For Swiggy to match Zomato’s success, it will need to focus on increasing its user base, improving operational efficiency, and scaling up in Tier 2 and Tier 3 cities where future growth lies. It’s fascinating to see how these two companies, despite operating in the same space, have taken different approaches to growth. The coming years will be pivotal in determining who will dominate the Indian food and quick-commerce markets. Looking forward to what Day 38 brings! #DailyLearnings #IPO #SwiggyVsZomato #QuickCommerce #FoodDelivery #LearningJourney #swiggy #zomato

Turning Competition into Celebration: Zomato's Moment Marketing Win! 🚀 It was Swiggy’s IPO moment yesterday! They put out a 50-second celebratory reel, sharing it in collaboration across six of their Insta accounts. You’d think this would create massive buzz, right? Well… not quite! It was actually Zomato that ended up stealing the spotlight. 🧲 🟠 Zomato posted an image showing two figures in Zomato and Swiggy T-shirts standing together, looking up at the Bombay Stock Exchange with the sign, “Now Listed: Swiggy.” The caption? "You and I... In this beautiful world." Smart move, hmm? 🤓 The numbers say it all: Zomato's post racked up over 180k likes, 3k comments including those from prominent brands, and around 30k shares compared to Swiggy’s reel, which saw 80k likes, 700 comments, and around 10k shares. (when last checked) 🚀 Through one clever post, Zomato positioned itself as a relatable, friendly competitor and successfully captured the spotlight on Swiggy’s big day. Zomato’s move wasn’t just about marketing; it was about storytelling that resonated with audiences while subtly celebrating competition.🤜🤛 Zomato’s post is a reminder that success isn’t always about having the spotlight—it’s about knowing how to use it, even when it’s on someone else. Kudos to Zomato for turning a competitor's milestone into a moment that boosted its own brand image and engagement! 🟠🫰🏻🔴 #Branding #Marketing #Zomato #Swiggy #IPO #BrandStrategy #FriendlyCompetition

Have you noticed the buzz around the Swiggy IPO? It's incredible how Zomato joined in to celebrate their competitor’s success! These two have a history of friendly rivalry, and seeing Zomato cheering Swiggy on has people comparing them to classic duos like Jai and Veeru—sharing love, rivalry, and all. Their support for each other shows us how powerful collaboration can be, even in competition. But here’s the twist! magicpin jumped in with a cheeky yet clever move. They posted, 'Your IPO is killing it! Just like our food delivery prices.' Now that’s a next-level marketing mindset—tapping into the moment and giving people a reason to smile. It’s so refreshing to see brands find creative ways to engage with each other and their audiences. This is the kind of marketing that sticks with people and reminds us how a little wit and timing can go a long way. #Swiggy #Zomato #Magicpin

Are Zomato and Swiggy truly rivals, or is there more to their story? On the surface, it seems like a friendly rivalry. Take the viral exchange during Zomato’s IPO campaign—Zomato captioned, “You and I in this beautiful world,” to which Swiggy replied, “Bas kar pagle, ab rulayega kya.” Social media loved the “healthy competition” narrative. But scratch beneath the surface, and the story changes. Remember when Shark Tank India Season 4 was set to launch? Many expected Zomato’s founder, Deepinder Goyal, to join as a judge. Yet, Swiggy, the show’s sponsor, reportedly requested his exclusion. Friendship or strategy? The complexities don’t stop there. Together, Swiggy and Zomato dominate the Indian food delivery market—creating a duopoly. This means pricing decisions, like the “platform fee” hike from ₹2 to ₹10 within months, impact millions of customers with no alternatives in sight. While we can credit their success to incredible operational efficiency, market insights, and customer obsession, we can’t ignore how this duopoly limits customer choice and transparency. So, is their friendship driving the market forward or stifling competition? Share your thoughts below! #Zomato #Swiggy #DeepinderGoyal #BusinessStrategy #FoodTech #Duopoly #Leadership

🚀 Exciting Investment Opportunity with Swiggy CCPS! 🚀 We are thrilled to announce a unique chance to invest in Swiggy through Compulsorily Convertible Preference Shares (CCPS) – a golden opportunity to be part of one of India's most dynamic and fast-growing platforms! 🔍 Why consider investing in Swiggy CCPS? High Growth Potential: Swiggy is at the forefront of innovation in food delivery and on-demand convenience services. Future Equity Upside: Enjoy attractive conversion terms with a clear path to equity participation. Strategic Diversification: Gain exposure to a rapidly expanding sector in India’s booming tech space. 💼 Key Highlights: Issue Type: Compulsorily Convertible Preference Shares (CCPS) Sector: Food Delivery, On-demand Convenience Eligibility: Open to accredited investors and private equity participants Limited Offer: Don’t miss out – this is expected to attract significant interest! You can contact me for understanding the application process. 📈 About Swiggy: Swiggy is transforming the way we experience food and essential deliveries, with unmatched market leadership in food delivery and expansions into grocery and convenience stores. Don’t miss this opportunity to invest in one of India’s most exciting ventures! If you're interested or have any questions, feel free to message me directly. #InvestmentOpportunity #PrivateEquity #Swiggy #CCPS #VentureCapital #GrowthInvesting #InnovativeInvestment #LinkedInCommunity #FoodTech #StartUpInvestment #Fintech #PortfolioDiversification #InvestmentStrategy #EquityMarkets #IndiaStartups #InvestInGrowth #OnDemandEconomy #TechInvestments #IPO

The competition between Zomato and Swiggy has been intense, but a surprising shift has occurred recently. After a public spat where Zomato's Deepinder Goyal criticized Swiggy’s sponsorship of Shark Tank India, the two giants are now seen celebrating each other’s milestones. Zomato congratulated Swiggy on its IPO, and Swiggy referred to Zomato as ‘Jai and Veeru’, a reference to the iconic Sholay duo. So, what changed? Is Zomato extending an olive branch after the earlier tension, or is this just a clever marketing move to soften their competitive image? 🤔 Whatever the reason, this shift highlights how rapidly dynamics can change in the world of business. Strategic marketing, brand perception, and perhaps even genuine business growth are key driving factors. 📈 What’s your take on this evolving rivalry? #Zomato #Swiggy #FoodTech #BusinessStrategy #Marketing #IPO #Competition #StartupCulture #GrowthMindset #CorporateCollaboration

🍽️ IPO-Bound Swiggy Rolls Out New Feature for Users to Share Food Recommendations. Swiggy, gearing up for its IPO, has introduced a new feature that allows users to share food recommendations, enhancing the platform's social and interactive aspects. 🔧 Feature Details: - New Addition: Swiggy's latest feature enables users to recommend their favorite dishes and eateries to friends and family. - User Interaction: The feature aims to foster a more engaging user experience by leveraging social connections and word-of-mouth recommendations. 🚀 IPO Preparations: - Market Readiness: Swiggy is actively preparing for its initial public offering (IPO), with this new feature being part of its strategy to attract and retain users. - Enhancing Value: By introducing social elements, Swiggy aims to enhance user engagement and platform value ahead of its IPO. 🔍 Background: - Swiggy’s Growth: Over the years, Swiggy has expanded its offerings and services, becoming one of India's leading food delivery platforms. - Competitive Landscape: The new feature comes as Swiggy continues to compete with other major players in the food delivery market, aiming to differentiate itself through innovative user-centric features. 📈 Market Potential: - Increased Engagement: The ability to share recommendations is expected to boost user interaction and time spent on the platform. - Viral Potential: The feature has the potential to go viral, with users sharing recommendations that could attract new customers and increase order volumes. 🔮 Future Outlook: - IPO Impact: The new feature could positively impact Swiggy’s valuation and market perception as it moves towards its IPO. - Continuous Innovation: Swiggy is likely to continue innovating and adding features that enhance user experience and drive growth. Swiggy’s rollout of a new food recommendation feature aligns with its broader strategy to engage users and bolster its platform ahead of its anticipated IPO. #Swiggy #FoodDelivery #IPO #NewFeature #UserEngagement #TechNews #StartupNews #BusinessNews #MicroShots #NewsUpdates

Swiggy: "It's our IPO launch day, and we're dropping an epic film to celebrate!" Zomato: "We know, bro. That's why we're gearing up with a cheeky post to join the celebration!" A few hours later, on Instagram... Swiggy's Film: 14K likes, 1K+ shares Zomato's Post: 100K+ likes, 18K+ shares Lesson Learned: Zomato India's Marketing Team: No matter the occasion, we will own the conversation. It's not about who starts the trend, it's about who drives the buzz. Key Takeaway: In the realm of social media, it's not just about creating content; it's about seizing the moment and converting it into a win. It’s a masterclass in moment marketing — recognizing an opportunity and flipping the script to dominate the narrative. Disclaimer: This post is all about celebrating brilliant marketing strategies and healthy competition. Kudos to both Swiggy and Zomato for their relentless creativity and innovation. There’s a lot to learn from both brands! #MarketingMasterclass #BrandWars #MomentMarketing #DigitalStrategy #AdvertisingGenius #ViralContent #BrandingDoneRight

𝗜𝘁’𝘀 𝗦𝘄𝗶𝗴𝗴𝘆’𝘀 𝗜𝗣𝗢 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗼𝗮𝗿𝗱, 𝗯𝘂𝘁 𝗭𝗼𝗺𝗮𝘁𝗼 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗮𝗹𝗸 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝘄𝗻! While Swiggy’s upcoming IPO should have been the headline of this week, the buzz has unexpectedly shifted towards Deepinder's appearance on 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗜𝗻𝗱𝗶𝗮𝗻 𝗞𝗮𝗽𝗶𝗹 𝗦𝗵𝗼𝘄. Coincidence? Probably not. This feels more like a smart play by Zomato to capture the spotlight right when Swiggy is gearing up for one of its biggest milestones. Timing is everything in the world of marketing and Zomato seems to have mastered the art of capturing their customer's attention right when it matters the most. Swiggy’s IPO might still be on the board, but in terms of visibility and public engagement, Zomato has stolen the show. This isn’t the first time Zomato has managed to stay a step ahead. From securing even more publicity after DP being removed from the latest season of Shark Tank India, to stunts like Deepinder & his wife being an undercover delivery agent for a day, Zomato has shown a consistent knack for capturing public attention and keeping Swiggy on its toes. Every time Swiggy tries to make a clever marketing move, Zomato manages to retort with an even sharper response! #zomato #swiggy #branding #marketing #ipo