Ben Chamberlayne’s Post

In this week's Quote of The Week in The Drum, our Executive Experience Strategy Director, Sara Chapman, shares her thoughts on 'how to stay ahead of the pack in adland'.   Sara explains how we "Embrace the new. Experiment boldly. Partner with those ahead of us. While these are not official principles, they sum up how we approach staying up to date with the latest in tech."    Read more below 👇 https://lnkd.in/gVgPdjsS

How does a small team throw 40 themed parties a weekend across the globe? We sat down with Burwood Media Marketing Director, Will Wytias-Sobel, to learn how they combine creativity with data to manage 250 events at once, optimize ad spend, and test new event concepts. It’s a must-read for anyone in live events or marketing. Check out our latest blog for the full story on how Burwood Media scales creativity with RealCount: https://lnkd.in/ePCehFx3

Do you know how much work goes into creating guide? I'm so proud of my friend ben, and the team at Commsor 🦕 for their incredible work on the Go-to-Network playbook. It’s not just beautifully designed—it’s over 40 pages of practical insights and strategies you can put to use. The guide also features contributions from community members, including myself, focused on building sustainable revenue by leveraging the networks around your business. My section goes into using rented channels strategically to impact buyers throughout the entire marketing funnel—from raising awareness and educating them to closing new business. If you’d like early access to the playbook, register for Commsor’s Friendsgiving for Marketers on Nov 20th at the link below, and you’ll receive the entire playbook in your confirmation email! Register here 👉 https://hubs.ly/Q02Ty0G30

When planning a campaign every details matter, but one of the most often overlooked elements, is partnerships. 🤝 At Ceres, we take pride in finding authentic, credible partners for our client campaigns, as we know the power they have to amplify messaging and increase reach - but chosen wrong, they also have the ability to break a campaign too 💥 In our latest article, AD Taryn Connolly explores what truly makes an effective partnership, as well as common pitfalls to avoid and how to implement a strategy that matches a partnership to your campaign. Take a read here > https://lnkd.in/eZF2KsmU

97% of companies depend on word-of-mouth to expand and evolve their business, yet only a small fraction have a structured approach to harness this powerful tool. While social media is undeniably crucial in today’s business landscape, the real magic happens when people form genuine connections. At Asentiv Ireland South, we emphasize the importance of developing a robust strategy for word-of-mouth marketing. By focusing on building meaningful relationships, businesses can enhance their growth and reach their full potential.

Last week, I had the pleasure of attending the Agency Autumn Gathering, hosted by Michael Murdoch. It was a fantastic event featuring some thought-provoking speakers. One standout presentation came from Iain Swan of Concrete, titled “What Trump Can Teach Us About Winning.” Now, before you jump to conclusions, this wasn’t about endorsing Trump or his politics. Instead, it was a fascinating exploration of what makes him such a powerful brand and how those principles can apply to business development. Here are a few takeaways that stuck with me: Keep it simple - Trump’s messaging is straightforward and easy to grasp. In our industry, we often get lost in a sea of jargon and acronyms. Cutting through the noise and crafting a clear, simple proposition is what really resonates. Be memorable - Like him or loathe him, Trump is hard to ignore. How many agencies dare to take risks and truly stand out? Playing it safe might feel comfortable, but bold moves are what get noticed. Be authentic - Flaws and all, Trump comes across as genuine to his audience. Agencies often aim for perfection, but injecting personality and embracing imperfections can make us more relatable and compelling. It got me thinking: can agencies (or businesses in general) learn something from this approach? What’s your take—can we learn from his methods, even if we dislike what he stands for? Let me know your thoughts in the comments below!

FREE WEBINAR! [yes, you read right]. The new FY has meant we’ve been *elbow deep* in emails from some INCREDIBLE BRANDS who are all in the thick of reviewing their existing agency partnerships, and need us to subsequently audit their activity and see if we can’t add value. We *always* answer honestly: sometimes it’s an “actually, these are really great results. Stick where you are. Other times it’s our whole team gathering around shell shocked that a client is paying x4 times what we charge for seriously non-specialist results. With so many agency contracts up for review at the moment, or even other folks considering the agency outsource to lighten the load on their in-house teams/avoid adding FTE within team/s, we figured we should run a free webinar with y’all that’s value-packed [no sleazy sale, we PROMISE. *not our style*. At all]. Expect this session to be industry DISRUPTIVE. And integrity-led. We’ll kick off by - really importantly - walking you through what to look out for/avoid when partnering with an agency, and then we’ll move into a really incredible session that shows you how to get THE MOST from your agency partner. [it’ll be all o’ the things you didn’t-know-you-didn’t-know]. And it’ll *definitely* show you how to squeeze the most amount of juice out of your current partnership/future partnerships. Head here to book in: https://lnkd.in/gzpjwdSs

Meet Isaac Osborne, our Senior Marketing Executive! 🌟 Isaac plays a key role in our team, working closely with clients daily while also supporting several of our long-term projects. From our favourite projects to what makes our work so rewarding, every team member at Seven Digital adds their own unique spark to what we do! #MarketingAgency #DigitalMarketingAgency #MeetTheTeam #MarketingTeam #TeamUpdates Amy Sacre Aury Sacre

“Average is the enemy to me” “Average is expensive” “You have to make up for ‘average’ by spending more money on PR and advertising which is basically a tax on bad branding.” These were some of the nuggets from our recent conversation with our teacher, mentor and good friend Marty Neumeier (THE brand expert and co-founder of Level C). Listen and watch the whole conversation with Wes, Ash, Martin and Marty on the benefits of brand collaboration with speed being only one of the benefits. One of the reasons WAM came together was to make sure businesses were being challenged from different angles and see what was possible from a whole new vantage point. Far away from average. Because average won't get you far. Average is the enemy. --- Watch the whole conversation with Wes Henstock, Ash Rathod, Martin Zarian and Marty Neumeier right here https://lnkd.in/eEGebsFp