Black Rifle Coffee Company’s Post

“Humans don’t mind hardship, in fact, they thrive on it. What they mind is not feeling necessary.” – Sebastian Junger (Tribe) Purpose is Life. For years, the military gave me a sense of purpose—something bigger than myself, a team that relied on me, and a mission that mattered. That purpose didn’t just shape my career; it shaped who I am. As I transition out of the military, I’ve found that same sense of purpose at Black Rifle Coffee Company. Here, it’s not just about Coffee and Energy Drinks. It’s about the mission and community. It's about finding purpose in life. At BRCC, we know that purpose doesn’t end when the uniform comes off. That’s why we’re building something bigger—helping others find their next mission, their next team, and their reason to keep pushing forward. And it’s not just within Black Rifle. We’re looking to build a "Tribe" that can help retiring active duty, current veterans, and other mission-driven individuals find their next purpose and meaningful opportunities—wherever that may be. If you’re an organization or person who wants to join this Tribe (mission/community), let's connect. The team is greater than the individual; we know we are better together. Together we will find ways to support, uplift, and empower those who thrive on challenge but, more importantly, want to feel necessary. BlackRifleCoffee Company #VeteranCommunity #Purpose #Transition,#Tribe #MilitaryToCivilianLife #MissionDrivenWork #NextChapter, Nicole Buck, Dean Goble, Sean Nowlan, Mike Weimer, Instant Teams, Liza Rodewald, August Interactive, Sarah Kneller, Emily Feeley United States Army Transition Assistance Program Chris Mondzelewski