Want to get a competitive edge in the post-cookie measurement landscape? That's what VP of Analytics Benjamin Vigneron's panel at #smxadvanced is all about. Mark your calendars and join us - you won't spend a better hour on your marketing future this year. #advancedanalytics #marketingmeasurement
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Data-Driven Growth Consultant | Experienced Data & Analytics Leader | Helping Scale Businesses with Data
New Year, New UTMs! If you’ve ever worked with me, you know how passionate I am about proper UTM usage. After all, you can’t improve what you can’t measure—and UTMs are key to tracking your marketing effectiveness! That’s why I teamed up with some incredible industry experts to create The UTM Playbook. Whether you’re just getting started with UTMs or looking to audit and optimize your current setup, this guide has you covered. Plus, it includes a free UTM generator tool to make implementation a breeze. Grab your copy here: https://lnkd.in/g2Fyw5hx Want to dive deeper into UTMs or anything else Data & Analytics related? Shoot me a DM—I’d love to chat! Shoutout to Dan LeBlanc at Daasity for helping bring this to life and to Angela Johnson and Loren Simon for their collaboration!
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| Chief Digital Officer | Customer Experience | Data & Analytics | Agile | Innovation | Board Member |
Complete Guide to Marketing Attribution | Ruler Analytics https://buff.ly/3WLp9B3
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📈 Elevate your marketing game with data-driven insights! At Divergent Marketing Solutions, we help you leverage analytics to optimize your strategies for better results. Don't just market—create meaningful connections. Explore our services at https://lnkd.in/ds2EZmXs. #DataDriven #MarketingAnalytics #Optimize #CustomerInsights #BusinessDevelopment #EntrepreneurGoals #SuccessJourney
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"Do you know what’s driving your digital marketing results?” In today’s data-driven world, marketing analytics is no longer a ‘nice-to-have’ but a ‘must-have.’ By tracking your efforts, you can identify what’s working, what’s not, and make decisions that push your campaigns forward. Imagine you have a tool that can give you an insight for the optimum decision making process! At LeadSnip, we help businesses uncover these insights with ease. Ready to take a peek under the hood of your marketing efforts? #DigitalMarketing #MarketingAnalytics #LeadSnip #DataDrivenDecisions "Share one area where you feel you could improve your marketing insights. Comment below!"
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Ever wonder what’s really driving your marketing results? Clean and easy to navigate data can guide smarter decisions and make every campaign count. Curious to learn more? Check out LeadSnip Analytics!
"Do you know what’s driving your digital marketing results?” In today’s data-driven world, marketing analytics is no longer a ‘nice-to-have’ but a ‘must-have.’ By tracking your efforts, you can identify what’s working, what’s not, and make decisions that push your campaigns forward. Imagine you have a tool that can give you an insight for the optimum decision making process! At LeadSnip, we help businesses uncover these insights with ease. Ready to take a peek under the hood of your marketing efforts? #DigitalMarketing #MarketingAnalytics #LeadSnip #DataDrivenDecisions "Share one area where you feel you could improve your marketing insights. Comment below!"
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Together with ISBA, we are pleased to share this peer-reviewed guide to attribution. Digital marketing attribution has become increasingly complex due to changes in data regulations and technology. Despite the inherent flaws and discrepancies in attribution data, accurate measurement is still possible. This guide explores the attribution options and shows how they can be integrated into a broader marketing measurement approach to achieve an understanding of media performance. Download the guide here: https://hubs.ly/Q02y-0_t0 #digitaladvertising #attribution #measurement
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Digital marketing: where deadlines are tight, coffee is essential, and the algorithm always keeps you guessing! 😂 If you've ever celebrated a campaign going live only for the analytics to do a plot twist, this one’s for you. Relatable, right? Let’s laugh through the hustle! #DigitalMarketing #MarketingHumor #ContentCreation #AgencyLife #SocialMediaStruggles
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Dedicating all your marketing spend to performance marketing is a quick way to kill your business. We get it—it can be tempting to focus most of your efforts on bottom-of-funnel conversion, especially with all the shiny data that ad platforms provide to de-risk your spend. But companies that can also understand the importance of brand-building and investing in emotional connections with their customers will be the ones that go the distance. Check out our POV on finding the right balance for your marketing strategy and subscribe to our newsletter the Parallelogram for more! (https://lnkd.in/gN3B2K6N)
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Focusing exclusively on performance marketing isn't just strategically risky, but it's also just kinda... boring. Who's talking about a brand's amazing ad buying strategy? It's just not as fun as building creative partnerships with unexpected people. Sure, your ad spend calculations might guarantee that I see your ad, and that's obviously important, but it won't guarantee that I seek your brand out when I'm ready to buy.
Dedicating all your marketing spend to performance marketing is a quick way to kill your business. We get it—it can be tempting to focus most of your efforts on bottom-of-funnel conversion, especially with all the shiny data that ad platforms provide to de-risk your spend. But companies that can also understand the importance of brand-building and investing in emotional connections with their customers will be the ones that go the distance. Check out our POV on finding the right balance for your marketing strategy and subscribe to our newsletter the Parallelogram for more! (https://lnkd.in/gN3B2K6N)
