Brandon Bobart 📈’s Post

In 2019, we created Nail Boo because noticed a trend:  Nail salons were shifting to dip powder, but no established brand truly owned the at-home market. And by sheer chance, we launched in March, 2020… the same month every nail salon in America shut down due to COVID. We were selling water in a desert. The demand was so overwhelming, we couldn't keep up with inventory. But the real opportunity was the long-term behavior change: - People learned to do nails at home - They realized they could save $1,200/year - With good products, quality can match salon results Now we're in every Sally Beauty nationwide and nearly 3,000 WalMart locations. Sometimes perfect timing looks like luck... But you have to build the solution BEFORE the problem becomes obvious. 99% of the world didn't know what Zoom was in 2019... but that doesn't mean that the platform magically appeared the day that we needed to have office meetings from home. They spent YEARS building a product and were ready to capitalize on the need. There were a lot of brands that scrambled to create “at home solutions”... only getting started AFTER it became clear that the world was shutting down. Those brands flew by night. Many no longer exist. But the ones that were ALREADY working on market disruption...and were ready when the moment was right? Those were the ones that got “lucky.”

Businesses and Promises. I drive past this salon almost daily to work. I have always wondered why have they not changed the flex after the Covid-19 lockdown. But what caught my attention today - I was stay put there for a bit longer due to traffic - is the promise of no waiting time! In the Salon business, this is one of the biggest pain points for customers as well as shopkeepers. In the 90s, it was common to see a few people seated in a long bench (sometimes with a cushion) inside the premises reading newspapers. The barber (now known as a Stylist) would complete a gent’s haircut in no more than 10-12 mins. Mornings over Weekends was a sight to behold, how 4-5 of them would churn out atleast 100+ customers in a span of 4-5 hrs, starting as early as 6am. It was also quite common for people to be seen waiting outside the saloon (yeah, with an extra O) and chatting with others or reading newspapers. Cut to mid 2000s. A growing economy was well fed with thousands of Salons (without an extra O) countrywide, all with stylish looking stylists, male and female. What should be a 15-min affair, now became a 30-45 min act. Because of part bureaucracy, part fancy. The first question the o lutlet in-charge would ask a guest - “Do you have an appointment?” I would at times wonder why, as the Salon has 10 seats for services and enough boys and men to offer the hairdo. He/she would then call for a stylist who would be busy on their mobile and would jaywalk sulkingly. Over time, salons have become bigger in size and space, thereby paying additional and at times, unwanted rent for an area that’s just not required. I personally did the math to understand - standalone salons make as much or more net earnings than branded salons. This shop’s communication caught my attention. While it’s a great idea to ensure customers are not made to wait, why do business take the longer route to profitability? #customerexperience #cx #salon #saloon #beauty #wellness #profits #earnings #customers #KashtMar

8 Must-Have Salon Policies Are you a salon owner looking for ways to optimize the flow of your salon and handle the busiest days with ease? Look no further than this article! At SALONORY, we are committed to delivering insights made for salon owners and hairstyling professionals about running their businesses and improving their services. When it comes to running a salon and making sure it operates smoothly, it’s essential to have salon policies and procedures for your employees. Whether you’re struggling with creating structure among your employees or you are drafting up a new policy for your people, you have come to the right place. Here, we will show you the best policies to have in place that will give your salon structure while preventing you from being a micromanager #salonory #ecommerce #blog #business #management #salon #musthaves

Style your way to financial success with the Hair Salon Financial Model 💇♀️💈. This tool helps you forecast sales, manage expenses, and evaluate your salon's profitability. #HairSalon #BeautyBusiness #FinancialModeling #Profitability #BusinessForecasting Hair Salon Financial Model presents the business case of a brand-new start up Hair Salon with an upfront investment in decor / refurbishments, workstations, and other equipment. The model generates the three financial statements as well as the cash flows and calculates the relevant metrics (Discounted cash flows, Net Present Value, Internal Rate of Return, payback period, profitability index, enterprise value etc…). The financing options for the project include a standard long-term loan as well as an overdraft facility and of course equity funding from investors. Detailed inputs for revenues (working hours per week & occupancy for both low and high season, price of the services provided and time to perform each service), costs splits between direct costs (for the various services provided as percentage margins, client-facing employees) and indirect costs (such as utilities & communications, rent, insurance, outsourced staff, advertising & promotions as well as other costs), working capital (receivables, payables, and inventory), fixed assets and CAPEX (split into start-up investment and new maintenance CAPEX), debt & equity financing as well as valuation assumptions (such as discount rates used in the weighted average cost of capital).

Hair Salon Financial Model presents the business case of a brand-new start up Hair Salon with an upfront investment in decor / refurbishments, workstations, and other equipment. The model generates the three financial statements as well as the cash flows and calculates the relevant metrics (Discounted cash flows, Net Present Value, Internal Rate of Return, payback period, profitability index, enterprise value etc…). The financing options for the project include a standard long-term loan as well as an overdraft facility and of course equity funding from investors. Ensure financial success for your hair salon with this comprehensive financial model. Forecast revenue, analyze investment opportunities, and optimize strategies for growth in your salon business. 💇♀️📈💼 #HairSalon #BeautyBusiness #FinancialModel

Style your finances with the Hair Salon Financial Model ✂️💇♀️. This tool helps salon owners forecast revenues, manage costs, and plan for long-term success in the beauty industry. #HairSalon #BeautyBusiness #FinancialModeling #BusinessSuccess #SalonManagement Hair Salon Financial Model presents the business case of a brand-new start up Hair Salon with an upfront investment in decor / refurbishments, workstations, and other equipment. The model generates the three financial statements as well as the cash flows and calculates the relevant metrics (Discounted cash flows, Net Present Value, Internal Rate of Return, payback period, profitability index, enterprise value etc…). The financing options for the project include a standard long-term loan as well as an overdraft facility and of course equity funding from investors. Detailed inputs for revenues (working hours per week & occupancy for both low and high season, price of the services provided and time to perform each service), costs splits between direct costs (for the various services provided as percentage margins, client-facing employees) and indirect costs (such as utilities & communications, rent, insurance, outsourced staff, advertising & promotions as well as other costs), working capital (receivables, payables, and inventory), fixed assets and CAPEX (split into start-up investment and new maintenance CAPEX), debt & equity financing as well as valuation assumptions (such as discount rates used in the weighted average cost of capital).

Ready to elevate your salon's visibility and attract more customers? Read this article to discover the benefits of investing in custom A-frame signs. From promoting services to reinforcing your brand, find out how these versatile signs can help your salon stand out. https://lnkd.in/eiAVz2RM

NEW on the blog Some salons and hairdressers’ business have slowed down in the past year, however, some salons are thriving, having record months even, including most of our client’s salon businesses. While there is a ton of context, nuance, and variables as to why some salons are slow right now and others aren’t, below are a few reasons most of our clients who own salons are doing awesome. 1. They didn’t overcorrect or overreact to economic pressures because they understand their salon brand and how the decisions they make impact their salon business long-term 2. They have a clear understanding of lifetime salon client value and make their decisions with that in mind 3. They understand the difference between healthy boundaries and walls 4. Their salon prices are aligned with their brand promise and market position 5. Their Client Agreements are clear, kind, and aligned with their salon brand 6. They remain simple and easy to do business with 7. They’re passionate about salon client experience and consistency 8. They invest time and energy into post-experience follow-up and communications with their salon clients which I wrote about here 9. They are wise, compassionate, empathetic, awesome leaders and salon owners who care deeply for their clients, teams or tenants Link to read: https://lnkd.in/gffkxrsT Executing the fundamentals consistently never goes out of style. 🧑🏻💻🖤 #salonmarketing #brandstrategy #lifetimeclientvalue #saloneducation

💻✨ Did You Know? The Importance of Digital Catalogue in Salons ✂️💅 Gone are the days of flipping through printed brochures and catalogs. In today's digital age, having a digital catalogue for your salon is more important than ever. Here's why: Enhanced Client Experience: A digital catalogue allows clients to browse through your services, products, and packages conveniently from their devices. It provides them with detailed information, pricing, and visuals, enhancing their overall experience and helping them make informed decisions. Increased Engagement: With a digital catalogue, you can showcase your salon's offerings in an engaging and interactive format. Add images, videos, and descriptions to captivate your audience and keep them engaged for longer periods. Accessibility: Unlike traditional printed catalogues, a digital catalogue is accessible anytime, anywhere, making it easier for clients to explore your offerings even outside of salon hours. It also allows you to reach a wider audience beyond your physical location. Easy Updates: Digital catalogues are flexible and easy to update. Whether you're introducing new services, launching promotions, or changing prices, you can quickly make adjustments to your digital catalogue to reflect the latest offerings. In today's competitive market, having a digital catalogue is essential for staying ahead of the curve and meeting the expectations of modern-day clients. Embrace the digital transformation and elevate your salon's brand with a captivating digital catalogue! 💇♀️💻 #DigitalCatalogue #SalonInnovation #Tapgro #salon #salonsoftware #didyouknow