Chris L Davis, MBA’s Post

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Turn Your Data into Dollars

No, this is not my tech stack. Yes, it's overcomplicated. But here's why... I recently helped a client automate their profitable (but manual) webinar system. They are getting money and getting burned out at the same time. They need relief from the process but also need to continue to generate profit. A true case for automation. Here's some insight into my approach: 1️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵. Don't rush to new tools. Work with what's there, especially when you're just starting out. 2️⃣ 𝗧𝗿𝗮𝗶𝗻, 𝗱𝗼𝗻'𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲. Instead of taking over, I trained their ops manager. This builds internal capacity and keeps the client in control. 3️⃣ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗴𝗿𝗮𝗱𝘂𝗮𝗹𝗹𝘆. Sometimes, keeping familiar processes is better than introducing new ones. Minimal changes can lead to maximum adoption. 4️⃣ 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺. By guiding their marketing person to build the system, they now understand and can manage it independently. The result? A streamlined, automated webinar system that the client's team fully owns and operates. Did I mention how thankful their marketer was? Went from imposter syndrome to "it's possible!". They got the help and expert guidance that they didn't know how to ask for and I provided a safe space for them to be "dumb" without judgement. Do me a favor...check in on your marketing person. They may be more overwhelmed than you realize. Better yet, they may be one resource away from having their true potential unlocked for your business. If you feel your tech person could they use some training to automate your business more effectively? Let's have a conversation about it...

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Kay Peacey

ActiveCampaign Queen 👑 Email & Automation Strategist 📧 Fast Fun Training & Support 🎓 ActiveCampaign Advisory Board ✨ Automate more, boost Email ROI & free up your Time ⏰ From Cornwall UK 🌍

7mo

This. Always. Love the clarity in how you express this methodology Chris.

Mauricio Torres

I help Ecommerce brands grow their revenue to 7 figures by using data analytics, paid ads and marketing automation.

7mo
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