The traditional one-size-fits-all pharma brand website no longer meets the needs of doctors and patients. Arpa Garay, Stacy Singer Stone, MS, Robert Schildt, and I discuss how AI and personalization are transforming engagement in life sciences—creating more meaningful, tailored experiences. Huge thanks to Marc Iskowitz and MM+M for highlighting how Ostro is turning static interactions into dynamic, AI-driven personalized engagements. https://lnkd.in/gXqRhpPq
Nice work Chase
George Bernard Shaw once said that the “single biggest problem in communication is the illusion that it has taken place”. Nowhere is this more true than in traditional life sciences digital engagement. Just because a website exists, doesn’t mean a clinician with a real patient problem and the need to find relevant information, can easily identify the solution to their challenge, enabling patient outcomes at the point of care. Enter Ostro’s suite of platforms which makes omnichannel personalization elegant and easy, for marketers and medics alike. Great profile of the space and solutions by Marc Iskowitz!
Ostro keeps breaking through barriers!