Chris Kocek’s Post

💫 If you’re looking for some creative inspiration, we’ve got you. On the latest episode of the The Whole Marketer I was joined by Kevin Chesters to discuss how and why marketers should fostering creativity for marketers. Here's what we covered... 1️⃣ Redefining Creativity Creativity is for everyone – not just artists or designers. It’s the pursuit of the new and a mindset that every marketer can adopt to solve problems. 2️⃣ The Role of Creativity in Marketing Why marketers need to embrace creativity in all aspects of marketing to develop unique solutions that set your brand apart. 3️⃣ Nudge Theory and Creativity Kevin explains the nine behaviours to rediscover creativity and how small changes can lead to significant impacts. 4️⃣ Creating Conditions for Creativity How to create safe and supportive environments to encourage creativity and giving feedback respectfully. 5️⃣ Kevin’s Career Highlights and Lessons Learned Kevin shares his impressive career journey and advice for marketers. 🎧 If you want to catch this episode I'll pop the links below ⬇️ The last episode of 2024 will be coming out next week, featuring the wonderful Kirsten McPherson as my guest, so make sure you follow the whole marketer to be the first to hear. A x #creativity #marketingcreativity #marketingskills #thewholemarketer

In the world of media appearances and brand building, consistency is the unsung hero of success. As a digital marketing veteran, I've seen firsthand how a strategic, consistent approach to media can transform businesses. Here's why: 1. Every appearance is an opportunity: Whether it's a niche podcast or a major publication, approach each with intention. Set clear goals, tailor your message, and have a compelling call-to-action ready. 2. Refinement leads to perfection: Use data and feedback from each appearance to sharpen your story. What resonates? What drives action? Continuously iterate your approach. 3. Memorability drives action: In a noisy world, being heard isn't enough. Develop a signature insight, use vivid stories, and create a follow-up system that keeps you top-of-mind. The real power lies in the compound effect. Consistent appearances build recognition, trust, and ultimately, drive business results. What's your experience with media appearances? Have you seen the impact of consistency in your own strategy? #MediaStrategy #BrandBuilding #MarketingInsights #ThoughtLeadership #ConsistentGrowth

"Marketing isn't just a nice-to-have; it's a strategic function critical to business growth." I recently sat down with The Global Discussion podcast host, Simon Hodgkins, to share my journey — from starting as a marketing leader to founding Fabric almost three years ago, where we’re transforming how marketers learn, grow, and drive measurable impact. In this episode, we dive into: ✨ The talent gap - why so many marketers struggle to think strategically and commercially, and how at Fabric we're addressing this challenge head-on. ✨ Bridging education and industry - what I discovered about the disconnect between marketing education and the real-world skills businesses need. ✨ My experience as a founder - navigating the challenges of building and funding a tech business, particularly as a female founder in an investment landscape that is far from balanced. ✨ The future of marketing - how marketers can rise to the challenge of being strategic growth drivers, not just executors of ‘to-do lists.’ We also explored the realities of scaling a business, securing big-name clients, and why I believe great marketing moves the dial when teams are given the skills and space to think strategically. If you’re a marketer, a leader, or someone looking to understand how to align talent and strategy for growth, I’d love for you to give this a listen 🎧 👉 Link in the comments Let me know your thoughts, I’m always keen to hear how others are tackling these challenges too. #TheGlobalDiscussion 

𝗠𝗼𝗿𝗲 𝗙𝗿𝗲𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗔𝗰𝘁𝗶𝗼𝗻𝗖𝗢𝗔𝗖𝗛 Ready to shake up your marketing game? James Peach, a marketing leader behind brands like Innocent Drinks, Uber, and Vinted, shares how he turns bold ideas into campaigns that make people care and deliver real results. In this episode, James reveals: •How Vinted went from flop to favorite on UK phones •The secret to cutting through the noise and inefficiency of modern marketing •Why bold decisions and storytelling are the keys to building a brand people love From Innocent’s emotional “Big Knit” campaign to helping small businesses shine on TikTok, James shows how the right story, told well, can change everything. This isn’t just marketing, it’s a masterclass in standing out, connecting with customers, and creating strategies that work. If you want to build a brand that inspires and transforms your business, don’t miss this episode. Listen here pod.link/1683102859 #buildingabrand #businessgrowth #smallbusiness

Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy. In this week’s Social Media Marketing Podcast with Michael (Mike) Stelzner, Billy explains how, by focusing on beliefs, you can make your marketing more effective, connect with your audience on a deeper level, overcome objections before they arise, and ultimately make selling easier. 👉 It's about creating a foundation of understanding and agreement before you ever make an offer. Find the link to the show notes in the comments! 👋 -Jason 

If you’re confused about what a ‘brand’ or ‘branding’ actually is, give this succinct, 18-minute episode a listen. As a brand builder and brand manager, it offers a concise explanation that small business owners, scale-up company leaders and those new to the psychology of marketing will find really useful. (Tl;Dr: associating your company with good feelings will make stick in your clients’ minds when they come to solve the problem you can help with).

🎧 In episode 62 of the #DesignRushPodcast, we’re thrilled to feature Anthony Shop, Co-Founder of Social Driver, on why “checking the boxes” in marketing isn’t enough. Anthony dives into Social Driver’s powerful “Three Dimensions” approach—Attention, Intention, and Mention—that puts people at the heart of every campaign. 💡 By moving beyond traditional tactics, this strategy makes it easier to create campaigns that truly resonate, connect, and drive meaningful results. Whether you’re a marketer, brand builder, or business leader, this is a conversation you don’t want to miss! Listen now and get inspired to put people at the center of your strategy! https://lnkd.in/gMq4YGiD #DesignRushPodcast #MarketingStrategy #PeopleFirst

"𝗬𝗢𝗨 𝗪𝗢𝗡'𝗧 𝗙𝗜𝗡𝗗 𝗔 𝗖𝗢𝗠𝗣𝗔𝗥𝗔𝗕𝗟𝗘 𝗖𝗔𝗦𝗘 𝗦𝗨𝗖𝗛 𝗔𝗦 𝗧𝗛𝗘 𝗥𝗘𝗠𝗔𝗥𝗞𝗔𝗕𝗟𝗘 𝗦𝗧𝗢𝗥𝗬 𝗢𝗙 𝗧𝗔𝗟𝗜 𝗜𝗡 𝗧𝗛𝗘 𝗘𝗡𝗧𝗜𝗥𝗘 𝗛𝗜-𝗧𝗘𝗖𝗛 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬". These aren't my words; this amazing endorsement comes from Shlomi Ben Haim, JFrog's CEO and Tali's boss. I never met, or heard about Tali Notman, CRO at JFrog before. In fact, the first I *heard her* was... in my car, while commuting. Yes - it's my all-time favorite podcast - "The Influencers" by Vered Ramon Rivlin. I first heard about JFrog back in the days when I worked at ColorChip, a fellow portfolio company of Gemini VC. So JFrog has been around for quite some time, and has been making some impressive strides. A couple of elements that caught my attention in Tali's and JFrog's mission and journey: 🐸𝗥𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻: The road to success is not all sunshine and rainbows. JFrog has faced significant rejection by investors who've treated it like an outcast.  → 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: Her personal journey is made of resilience, execution mindset and leading by example, even with respect to her own child overcoming challenges. 💪 🐸𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Yes - even with customers 🙂 → 𝗖𝗵𝗼𝗶𝗰𝗲: Give the customer the power to choose to buy. Not because you're selling the product, but because they have control over their choice. 🐸 𝗜𝗺𝗽𝗮𝗰𝘁: Yes - people generally do want to see the value of their work, and be part of something great. 🐸"𝗠𝗮𝗸𝗲 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗹𝗶𝗾𝘂𝗶𝗱"- standard, accessible, "as if it's flowing from the tap" 🚰  → 𝗠𝗮𝗸𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗮𝗹𝗹: Obvious, right? At StoreDot we strive to make #extremefastcharging EVs a fact. For everyone, anywhere, ASAP. If you need a boost of inspiration and optimism, head over to the podcast. Link in the first comment. Enjoy! 🐸 #marketing #b2bmarketing #productmarketing #branding #messaging #ProductMarketingEverywhere #MarketingEveryday

One of the most important skills of being a marketing leader isn't knowing how to do marketing... it's knowing how to get buy-in for your ideas. I am SO excited to announce that today I am finally launching the project I have been working on behind the scenes for the last 3 months. Since last year I have been speaking to CMOs and VPs and finding out that one of the hardest part of getting things across the finish line is navigating these conversations with CEOs, CROs, CFOs, board members and even the team that reports to you and cross-function peers. I've never seen another podcast talk about this specific topic, and it combines my three favorite things: - Data storytelling - Psychology - Marketing So I started interviewing marketing leaders to talk about how they do it. It's raw stories, failures and wins, and I am so glad to bring it to market today. I am joined by marketing leaders like Devin Reed Julien Sauvage 🥖 Mick Essex Hannah Garner Jakub Rudnik Chris C. Anderson Ran Yosef and others in season 1 of Executive Conversations. Ready to peep the first episode with Mick Essex? Check it out here 👉 https://lnkd.in/efxCKaK9

Happy Monday! 💡 Starting the week right with this #CMOChats episode. Marcella Tortora had an engaging conversation with Le Gammeltoft, Chief Marketing Officer & Interim CCO at Netcompany, who shares the exciting journey of their innovative marketing strategies. Le talks about raising brand awareness across Europe, the remarkable "Free the Female Skins" campaign, and the importance of diversity in IT. 🚀 Dive into Le's insights on how human-centric, purpose-driven marketing sets them apart from the competition. ▶️ Watch the full interview here: https://lnkd.in/gv-TNBrK 🎧 Subscribe to our Spotify for more enlightening podcasts: https://lnkd.in/gu4X3KPd If you're a CMO looking to share your story and expertise with a global audience, I'd love to host you on CMO Chats. Please send me a message! ✉ #cmochats #youtube #spotify #businessadvicedaily #marketing #marketinginnovation #digitaltransformation #tech