Chris Ritson’s Post

collaboration between SDR and AE is key. if the AE invests in their SDR with support, guidance and mentoring they will get the best out of them.

Me: ''My SDR isn't booking'' VP Sales: ''Your SDR costs us £60k a year. Make it work or I'll spend the money elsewhere. Also they aren’t yours''. The last 4 words changed the game for me. Here's 9 things I started doing: 1. Mock cold call roleplays 2. Gave feedback on cold emails 3. Tactical tips on sequence steps 4. Only gave them my best accounts 5. Bigging up the SDR to my AE leader 6. Sending a 'chin-up' after a bad week 7. Let them run parts of my discovery calls 8. Connected with the SDR's top prospects 9. Said 'great job' over posting a Slack emoji SDRs are an incredible resource. As a senior person in the team it was my job to figure out how to leverage them best. Most AEs sleep on this [especially new ones]. ♻️ Repost if this was helpful. PS. The last SDR to AE bootcamp of the year starts October 1st. 2/30 seats left. Closes Friday. Sign-up on my website. More info: https://lnkd.in/ejFQERRF

My #1 SDR didn't deserve a promotion to AE. [read this if you think you deserve an AE role] 4 years ago, my top-performing SDR asked for a promotion to AE. They'd been an SDR for 14 months and only missed quota once. Rather than making them some false promise about promoting them ''soon''. Or lying to them about a timeframe. I sat down with them and told them they weren't ready and together: 1. Mapped out the skills of AE together 2. Compared that to their current skill 3. Figured out the gaps together 4. Built an action plan to fill them Every week we did ''extra'' AE work 1:1. I'm proud to say she's not just an AE but also number 1 at her company. She's also 29, earns a £90k base, and makes double OTE. Learn skills → Earn bank 🤑 ♻️ Reshare this story for others in your network. PS. Want to learn how to sell? Join 200+ others. My SDR to AE bootcamp Black Friday discount ends tomorrow. Save your seat today.

Thinking of becoming an SDR? Here's 3 reasons you should: 𝟭. 𝗘𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 → Avg US salary: $59,540 (DOL) → Avg SDR OTE: $80,000 (RepVue) → Avg AE OTE: $180,000 (RepVue) You start $20,460 above national average. One promotion later that's $120,460. 𝟮. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 The SaaS sales ladder is unparalleled. (that's in both height and speed) I see SDRs go on to promote every 1-2yrs. e.g. SDR > SMB AE > MM AE > ENT AE No other profession gives you that. 𝟯. 𝗦𝗸𝗶𝗹𝗹𝘀 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 The SDR role produces the hardiest folk. Giving you insanely valuable life skills. → Like resilience and adaptability. → Communication and relationships. → Time management and problem-solving. (and so much more) These are the kind of skills that endure. Whether at work or in personal life. ... Quit thinking and dive right in. It'll be one of the best decisions you make. ♻️ Reshare if you agree.

Me: ''My SDR isn't booking'' VP Sales: ''Your SDR costs us £60k a year. Make it work or I'll spend the money elsewhere. Also they aren’t yours''. The last 4 words changed the game for me. Here's 9 things I started doing: 1. Mock cold call roleplays 2. Gave feedback on cold emails 3. Tactical tips on sequence steps 4. Only gave them my best accounts 5. Bigging up the SDR to my AE leader 6. Sending a 'chin-up' after a bad week 7. Let them run parts of my discovery calls 8. Connected with the SDR's top prospects 9. Said 'great job' over posting a Slack emoji SDRs are an incredible resource. As a senior person in the team it was my job to figure out how to leverage them best. Most AEs sleep on this [especially new ones]. ♻️ Repost if this was helpful. Thanks! ---- PS. The first [of 3] SDR to AE bootcamps of the year starts January 28th. 16/50 seats left. Closes Friday 24th. Sign-up on my website. - 10x 60 minute live workshops - 1:1 access to me throughout - Lifetime access to materials - Learn AE skills in 5 weeks +3x bonus courses worth £500+ to help you with AE interviews. DM for more info.

CALLING ALL ASPIRING SDR’S AND AE’S🔊 WELCOME!🎬 This is a community just for you, where you can: -Ramp up ans learn fast -Seek advice -Get insights from high performing individuals! -Be part of a sales community And so much more! What you can expect: -DAILY post giving insights and tips👀 -LIVE Q&As with guest speakers!🤝🏽 -How to get a job in sales! 💻 -Discord community🚀 -Overcoming the COLD CALL discomfort 📞 -How important is linkedin for sales reps ? 🤔 -How to make an impression as a new SDR 😝 -Get familiar with the life of a SDR and ramp up ASAP 👨💻 We look forward to the start of something great Allowing new SDR’s and AE’s to learn Whilst also helping as many people as possible break into the sales industry! DROP US A FOLLOW⬆️ Let us know in the comment what you’d like to see most at RampRocket🚀 💭

4 things I learned from my time as an SDR Joining Set2Close in 2023 was the start of a wild ride. Being an SDR making 10’s of thousands of cold calls, sending thousands of emails, hopping on hundreds of sales calls changed me. Here are some of the things I learned: 1️⃣ Problem-solving - if there’s something I need done, I can ask someone who I think can help, but if they don’t get back in time, I’m going to find another route and walk down another path. When the end purpose is getting RESULTS, I can wait for no one. 2️⃣ Failure is feedback - Life is like a tree that spilts off into many branches. There are many roads to take to get to your destination. If one doesn’t work, try the next one. Eventually you will make progress and get there. 3️⃣ Be a bulldog - Days when I experienced a lot of rejection were days that I needed to get back up and keep moving forward. If I stopped I was guaranteed no success, if I kept moving forward, I at least could take more shots at the basket until something went in. 4️⃣ Learn, learn learn - So many adjustments, so much shifting, so much growing. What a time of growth it’s been. I’m grateful for the last year, and looking forward to the future! #b2bsales #B2B #salesdevelopment

How to get promoted as an SDR: This will work. 👇 I’ve done it, and had friends use this to move into a closing role. Here’s the framework: In your next 1 on 1 tell your manager you want to target a promotion to AE by X date. Start of new quarter, EOY, etc.. Tell your manager: “you want to make sure you’re doing the right things now to make sure that happens” “Hitting quota is a given, but what else would you need to see from me to make this happen?” It could be… - Practice demos - Shadow calls - Training new SDRs Once you have your plan in place ➡️ Do it! The sooner the better. Once you’re done… Go back to your manager. Report back everything you did and ask “what else?” Continue this process until you get that promotion. P.s. Build champions! Your AE, Manager, etc.. You want to sell yourself internally. ➡️ What tips do you have for a rep looking to move up? Like, follow, and comment below 👇

What my AE self would say to my SDR self… If I could travel back to my SDR days, I’d sit myself down, and here’s what I’d say: "Don’t fear the silence” - The pauses on calls aren’t the enemy. - They’re the space where truth comes out, - Where your prospect starts to think, - And trust begins to sprout. “Not every ‘No’ is the end” - A 'no' today is just a 'not yet.' - Every closed door teaches you the rhythm of persistence, - The dance that leads to a ‘yes’ worth chasing. “Your AEs aren’t gatekeepers” - We’re your teammates, your partners in this game. - Don’t hesitate to lean on us, to ask questions. - We remember the grind of setting meetings, - And we know what it takes to convert them. “Not every meeting turns to gold” - The deal isn’t sealed when the meeting is set. - Some turn into pipeline; some fade away. - Your job is to open doors, - To give us the chance to explore. "Numbers don’t define you" - You are more than the dials, the meetings booked. - You are the voice behind each call, - The problem-solver, the bridge-builder. - Your growth is measured in courage, - Not just in KPIs. “Celebrate the small wins” - Every conversation, every connection. - Is a step forward, a page in your success story. - Don’t wait for the big deals to feel proud. So, keep dialing, keep learning, keep growing. The AE in me sees the AE in you. And trust me, your time is coming ⏳ #sdr #coldcalls #sales

An SDR I promoted got fired. They'd hit quota 11 months in a row... Here's the story... ✅ Top SDR for 11 months straight ✅ Went to Presidents club ✅ Broke every record They were desperate to be an AE. So, I promoted them. 7 months later, with an $8k deal and no confidence left they got fired. The business lost a top performer. The top performer lost their job. From then on, I promised myself I'd never promote an SDR again (Unless they had AE skills). 5 years later I'm running LinkedIn's #1 bootcamp for SDRs who want to be AEs. I want to give SDR the best shot at advancing their careers and learning full-cycle skills. (This is a real full circle moment for me) Since we launched 200+ SDR have rated the programme 4.96*/5. That's 200+ SDRs who now have skills in: → Territory Mgmt → Sales Process → Deep Discovery → Running Demos → Multithreading → Business Cases → Negotiation 101 → Closing Deals → + LOTS more My mission → help 200 more SDRs get promoted this year. Want to be one of them? The next cohort closes next week. More info here: https://lnkd.in/ejFQERRF