Stephen Tafaro's book on winning at SaaS

Building a high-growth #SMBSaaS company is no small feat. After six quarters of stagnation at Craver, we had to rethink our strategies, adapt enterprise tactics to the unique needs of SMBs, and find new ways to scale sustainably. I had the privilege of sharing Craver’s journey at SaaSOpen this past September, thanks to Nathan Latka for the opportunity. In this talk, I dive into key lessons we learned: ✅ Why SMB SaaS is a gold mine of opportunity ✅ The power of diversifying sales strategies ✅ How outbound marketing can drive meaningful revenue, even in a competitive space If you’re a founder or in the SaaS space, I hope this resonates and sparks new ideas. Growing a business is a constant learning process, and sharing stories like these is how we all get better. You can watch the full talk here: https://lnkd.in/dUZRcAyd Looking forward to hearing your thoughts and connecting with others navigating similar challenges!

Most SaaS pricing pages are complex and hard to understand. (No matter how much companies try to simplify them) But, I think video can act as a tool to help simplify it for buyers. A great example of this? Surfer's pricing page. I was checking out their pricing last week (as I'm in buying mode for it at the minute) and loved the way they're using video. ⬇️ Here's how they do it: For each "item" or "feature" on their plans, they've created a video to go along with it. So, when you hover over that little information tab a video pops up explaining the specific use case. Seems subtle but if prospects have questions about a specific feature (they always do) this helps immediately answer it without needing to speak to sales.

How can Enterprise SaaS Sales teams improve EXPANSION RATES 📈 Do the following analysis on your strategic account: 1. How does X view itself? (X = Strategic Account) 2. How does X view Y? (Y = You) 3. How does Y view itself? (no BS) 4. What views conflict or are inconsistent? 5. Target and close those gaps ➡️ This is how you unlock account expansion. CREDIT: Jessica Ryu 👩🏻🏫

How much would you pay a sales coach to learn how to close $500k deals and close $4M in SaaS sales in a year? Comment now. #salesadvice #salescoach #techsales

🚨 4 Pricing Mistakes SaaS Companies Make (and how to fix them) 🚨 At Monevate, we’ve seen it all when it comes to pricing strategy. Here are the top 4 mistakes and what you should do instead: 🔑 1. Failing to set strategic objectives upfront Before designing your pricing, define your goals. Pricing should help you hit those targets—not hold you back. 💬 2. Ignoring the customer’s voice Understand what your users value most and focus on premium features that can elevate your packages. You’ll be surprised what they’re willing to pay for (and what they don't care about)! 📈 3. Overlooking long-term stability and growth Pricing that changes every year won’t cut it. Build a strategy that’s adaptable but supports long-term growth. 🤷♂️ 4. Copying competitor pricing models Know your market, but don’t just follow the pack. Create a pricing strategy that sets your product apart from the competition. Want more tips to optimize your SaaS pricing? 👉 Hit that follow button for daily insights that can transform your pricing strategy and supercharge your growth!

The secret to retaining and expanding SaaS subscriptions. 🎯 In the world of SaaS, retention is the name of the game. But how do you make it happen? Here's how I approach it: 1. Segment your customers: - Identify high-value users. - Nurture these relationships. - Discard segments that don't add value. 2. Keep experimenting: - 40-70% of code in growth experiments is temporary. - Only 30% becomes part of the core product. - Test ideas and learn from outcomes. 3. Leverage Product-Led Growth (PLG): - Guide users without sales intervention. - Upsell them naturally as they explore features. - Make onboarding seamless and intuitive. The truth is: when you nail PLG, selling becomes a breeze. Your product does the talking, driving adoption and growth. 📈 What's your go-to strategy for SaaS retention?

Self-served SaaS are not necessarily better. I often see people saying that customers must be able to sign up for your product on their own. 2 reasons it may be wrong: ↓ 1️⃣ Asking your customers to book a call is a great way to gather information about them and their needs. 2️⃣ Big companies or institutions have processes and often don't want to use a product without talking to sales. What do you think?

What you need to start scaling your SaaS business 🚀 Quality over quantity. Here's why: ✔️ Focus on leads who already show interest in your solution (they've done some research, raised their hand, or engaged with your content). ✔️ Prioritize leads that match your ideal customer profile (ICP) – those who actually benefit from your product. ✔️ Look for decision-makers who have the authority and budget to make purchasing decisions. ✔️ Build relationships with these leads, not just transactions. That's about it. Resist the urge to chase every lead. Focus on the ones that matter. Follow me to learn more about how to target the right leads for SaaS growth.

Scaling SaaS in 2025: Mick Griffin drops the playbook 😎 What’s the secret to crushing growth goals in 2025? I sat down with Mick Griffin, Chief Growth Officer at Traffit , to talk real strategies SaaS companies need now: 🔥 Why retention > acquisition
🔥 Stop selling features — build connections
🔥 Lock in your niche and scale like a pro Mick doesn’t just talk theory — he’s been there, done that, and shares exactly what works in a changing SaaS game. With 2025 set to even the playing field for SaaS, now is the time to get ahead. 🎥 Watch the interview here ➡️ https://lnkd.in/gCARMqCV
 What’s your top priority for SaaS growth next year? Let’s talk. #saas #growthmarketing #marketing #sales #growthstrategies #storytelling #videomarketing #video