Chris Gadek’s Post

CEO at AdQuick | OOH Advertising Made Easy & Measurable

6mo Edited

🤖 Meet AdQuick's AI Media Strategy Copilot for Out-of-Home Advertising!🤖 Last week at the COMMB/DailyDOOH Ad AI Conference in Toronto, we gave the advertising world a peek at something truly transformative: AdQuick's AI Media Strategy Copilot—and it blew everyone away! 🎉 This powerful AI-driven tool takes the complexity out of OOH advertising planning, helping brands and agencies craft smarter, more strategic campaigns faster than ever before. Whether you're looking to reach niche audiences or go big with national exposure, our AI Copilot has you covered. Here’s what makes it a game-changer: 🔍 Smarter Planning: Instant recommendations for optimal locations, formats, and timing based on your goals. ⚡ Real-Time Insights: Leverage market data and real media strategy to make informed decisions on the fly. 💡 AI-Powered Strategy: Say goodbye to guesswork—get customized, high-impact OOH ideas in minutes! At the live demo, the room was buzzing with excitement as Arsalan Nasir showcased how easy and intuitive it is to design an entire campaign plan with AI as your co-pilot. If you couldn't join us, don't worry— we dropped the video below. It's also available for free on the AdQuick website. Just click the chatbot in the lower righthand corner and ask it to design a specific media plan for (product/service type) in (city name). 🎥 Special thanks to Jason Kunkel-de Cesero and Chris Cowlbeck for getting the recordings of the presentation! #AdTech #OOH #MediaPlanning #AI #AdQuick #AdvertisingInnovation #OutOfHome #CampaignStrategy #AdAIGenerator #OOHadvertising #oohmedia #adai2024 #adaiconference #outofhomeadvertising

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We're sitting on large swaths of data. We've been operating since 2017. We have brand thousands of campaigns from budgets of $500 to multi $1,000,000 campaigns. So we have this domain knowledge within our team that we wanted to make accessible to everyone. Also just make it easier for anyone who wants to try out of home. And so this chat bot essentially has an information retrieval and kind of out of home education. And So what we imagine is for you to load this up as you're planning out of home and be able to query these questions relatively quickly without having to go. Spreadsheet or different systems PDF just have this at your fingertips and make the outbound planning process much, much faster and much more simpler. So what I'm asking here is can you design an out of home strategy for a dog food ran in San Diego? I'm, I'm asking it to be very specific, giving budget recommendations. So starting at the top, you'll notice that it understands San Diego and understands the marketing has context around that. It starts to go into different types of media types as should be presenting. So digital billboards, which you can use for content showcasing different dog breeds. Street furniture targeting, bus shelters near pet stores and vet clinics and then transit advertising, utilized bus routes and other add routes to be able to do residential areas. We can we should target audience everywhere. Then it goes on to do budget recommendations. It talks about audiences and so we have a full read of Audience Marketplace as well as some of the measurement and creative strategies.

Chris Gadek, graphic

CEO at AdQuick | OOH Advertising Made Easy & Measurable

6mo

OOH Insider Tim Rowe would love to hear your feedback on how it can be improved

Chris Gadek, graphic

CEO at AdQuick | OOH Advertising Made Easy & Measurable

6mo

Bidwell Nkemakolam Okere -- here is the second video. be sure to take it for a spin

Chris Gadek, graphic

CEO at AdQuick | OOH Advertising Made Easy & Measurable

6mo

you can also ask the AI about any attribute in any market. for example: average CPM of digital billboards in Los Angeles number of billboards in Austin Texas average price of wallscapes in New York City etc...

Evan Ponter, graphic

Brand Marketing Director at Urban Outfitters | ex-Netflix

6mo

🔥🔥🔥

Derek B., graphic

Investing in Deep Tech

6mo

Great use case for AI!

John McClung, graphic

Group Director @ AdQuick

6mo

so many use cases too: love using it for market recommendation based on target audience + available budget

John Montgomery, graphic

John Montgomery

Director of Sales Operations and Strategy @ OPENLANE

6mo

Love the demo!

Cayo Medeiros, graphic

Multi-discipline developer

6mo

And it is only the beginning! 📈

Marc Welsh, graphic

Director, Demand Growth @ AdQuick - OOH Made Easy & Measurable

6mo

This has been a life-saver tool for me ha! It’s been fun watching OOH veterans test drive this on live demos too

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