If you’re confused about what a ‘brand’ or ‘branding’ actually is, give this succinct, 18-minute episode a listen.
As a brand builder and brand manager, it offers a concise explanation that small business owners, scale-up company leaders and those new to the psychology of marketing will find really useful.
(Tl;Dr: associating your company with good feelings will make stick in your clients’ minds when they come to solve the problem you can help with).
𝗠𝗼𝗿𝗲 𝗙𝗿𝗲𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗔𝗰𝘁𝗶𝗼𝗻𝗖𝗢𝗔𝗖𝗛
Ready to shake up your marketing game? James Peach, a marketing leader behind brands like Innocent Drinks, Uber, and Vinted, shares how he turns bold ideas into campaigns that make people care and deliver real results.
In this episode, James reveals:
•How Vinted went from flop to favorite on UK phones
•The secret to cutting through the noise and inefficiency of modern marketing
•Why bold decisions and storytelling are the keys to building a brand people love
From Innocent’s emotional “Big Knit” campaign to helping small businesses shine on TikTok, James shows how the right story, told well, can change everything.
This isn’t just marketing, it’s a masterclass in standing out, connecting with customers, and creating strategies that work.
If you want to build a brand that inspires and transforms your business, don’t miss this episode.
Listen here pod.link/1683102859#buildingabrand#businessgrowth#smallbusiness
𝗠𝗼𝗿𝗲 𝗙𝗿𝗲𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗔𝗰𝘁𝗶𝗼𝗻𝗖𝗢𝗔𝗖𝗛
Ready to shake up your marketing game? James Peach, a marketing leader behind brands like Innocent Drinks, Uber, and Vinted, shares how he turns bold ideas into campaigns that make people care and deliver real results.
In this episode, James reveals:
•How Vinted went from flop to favorite on UK phones
•The secret to cutting through the noise and inefficiency of modern marketing
•Why bold decisions and storytelling are the keys to building a brand people love
From Innocent’s emotional “Big Knit” campaign to helping small businesses shine on TikTok, James shows how the right story, told well, can change everything.
This isn’t just marketing, it’s a masterclass in standing out, connecting with customers, and creating strategies that work.
If you want to build a brand that inspires and transforms your business, don’t miss this episode.
Listen here pod.link/1683102859#buildingabrand#businessgrowth#smallbusiness
If you are looking for a new podcast series that talks about all things branding then I can highly recommend Just Branding. Here’s the best of last year’s series.
Ever found yourself saying:
🤔 We just need more MARKETING!
🤷♀️ Maybe we should buy ads?
😬 Is it our logo?
If you’ve had these thoughts (we all have), it’s time for a different conversation. Or rather, it’s time to listen. 🎧
This week on the podcast, I sat down with Jennifer Sutton, CEO of Bright+Co Marketing, to clear up the confusion around the big three: branding, marketing, and advertising. Because let’s be honest—these are the pillars of business growth, but they’re often misunderstood.
With 20+ years of experience working with everyone from startups to global brands, Jennifer breaks it all down and offers the kind of actionable insights you’ll want to bookmark for 2024 planning. 🙌
💡 What you’ll learn in this episode:
The real differences between branding, marketing, and advertising (finally!)
How to find and fix friction points in your business
Budget-friendly strategies for planning ad campaigns that actually work
The best places to spend your marketing dollars for maximum ROI
This isn’t just theory—it’s a roadmap to help you focus your time, energy, and resources where they matter most.
✨ And don’t skip the ending—it ties everything together beautifully and leaves you ready to hit the ground running.
Founder/CEO Bright Marketing + OrangeWIP; Fractional CMO for Bright clients; Business Accelerator Alumni; Business Coach; Podcast Host; Keynote Speaker; mom of 4; Big nerd; pop culture media junkie
https://lnkd.in/dNtfwzzY
I was fortunate to be a guest on Amy Schutte Podcast. Amazing conversation about marketing. If you’re struggling with understanding how marketing impacts sales, listen to this episode. 🧡
And if you’re struggling with generating revenue, let Bright Marketing help you.
In this episode, I sit down with Lindsey Anderson, the mastermind behind the Unlaunch Method. If the thought of launching makes you break out in a cold sweat, this fresh approach to marketing will be a game-changer. 🤩
If you’re ready to ditch the stressful launch cycle and discover a smarter, simpler way to grow your business, this episode offers a great alternative worth trying. With this strategic, repeatable system, you’ll finally have the tools to turn your social media following into real, sustainable sales. 🔝
Listen to the full episode here: https://lnkd.in/gQErNds5 🎧
#coaches#launch#businessowners#marketingstrategy#sales
Join Spark Design Professionals Triple Threat Positioning Mastermind!
Ready to refine your positioning and captivate your ideal clients? Join us for an exclusive workshop-style mastermind designed to elevate how you present your expertise and amplify your impact.
What You’ll Gain:
• A powerful alternative to the elevator pitch that leaves a lasting impression.
• A practical tool to remove jargon and simplify your offerings for maximum clarity.
• A collaborative process to leverage your unique strengths and forge impactful partnerships.
• Plus, you'll have the opportunity to take the "hot seat" to tackle your specific positioning challenges and get real-time feedback and support.
Event Details:
• In-person
• Limited tickets to ensure personalized 1:1 guidance
• Light food provided
Register early to secure your spot!
Visit: https://lnkd.in/dV5CDpD for details
About the Facilitator:
Michael Roderick, CEO of Small Pond Enterprises, specializes in turning thoughtful givers into thought leaders. Drawing from his journey from high school English teacher to Broadway producer in under two years, Michael uses innovative branding techniques to make his clients’ ideas unforgettable. He’s also the host of the Access to Anyone podcast, where he shares timeless relationship-building strategies.
Special thanks to our venue sponsor: Kent State School of Fashion
Don’t miss this opportunity to start the year with clarity, confidence, and a powerful plan!
#DesignAgencyMastermind#BusinessLeadership#ThoughtLeadership#NYCGraphicDesigners#ProfessionalDevelopment
Launching something BIG in 2025? Let’s make sure it’s profitable, sustainable, and NOT fueled by coffee and panic. 🚀
This week on Crush the Rush, I’m chatting with Chelsea Wallace, a powerhouse launch strategist who has helped personal brands create wildly successful marketing campaigns—without the burnout spiral. If you’re gearing up for a launch this year, this episode is packed with insider strategies to help you scale without running yourself into the ground.
💡 Chelsea is breaking down:
➡️ The biggest launch trends for 2025 (and how to adapt to shifting buyer psychology).
➡️ How automation + surveys can refine your messaging and boost conversions.
➡️ The secret to protecting your energy while still making an impact.
➡️ Why stepping into the “talent” role and delegating like a CEO is the ultimate launch game-changer.
➡️ How to hire the right launch support so you’re NOT stuck doing everything yourself.
Chelsea has seen it all when it comes to launches—messy ones, smooth ones, and million-dollar ones—and she’s sharing exactly what works.
🎯 If you’re launching in 2025, don’t go in blind. Tune in and create a launch that’s strategic, scalable, and stress-free.
🎧 Click below for the full episode!
https://lnkd.in/g5KuCvb3
PS: What’s your #1 goal for your next launch? More ease? More revenue? A launch that doesn’t make you want to crawl into a blanket fort? Drop it below—I’d love to hear! 👇✨
F500 Brand Expert Ex J&J, Pfizer, Kellogg’s, Nestlé. I mentor @ train businesspeople on strategy to achieve more @ avoid costly missteps. Author of The Brand Igniter OS.. Fractional CMO, Strategist, & Speaker.
🚀 New Podcast Episode Alert: Unlock the Power of One-Page Recommendations! 🚀
In today's fast-paced marketing landscape, clarity and conciseness are key. As marketers, we strive to be strategic brand leaders who drive profitable growth within our organizations. One effective way to achieve this is by mastering the art of one-page recommendations.
🎯 Why One-Pagers?
Based on proven success in leading major projects and relaunches for top brands, I’ve found that succinct proposals cut through the noise and communicate ideas more powerfully. A well-crafted one-pager can capture attention, facilitate quicker approvals, and pave the way for impactful decision-making.
In my latest podcast episode of "One-Page Wins," I dive into how these concise recommendations have been critical to my success and share practical tips for creating your own. By honing this skill, you can elevate your influence, ensure your voice is heard, and lead your teams effectively.
Listen in
Apple: https://lnkd.in/g2kjUnAj
Spotify: https://lnkd.in/g5NMBY7Z
💡 Ready to transform your approach? Listen in and discover how to leverage one-pagers for greater impact!
Feel free to DM me for more details or insights on this powerful strategy. Let’s drive growth together!
#MarketingStrategy#BrandLeadership#OnePageWins#BusinessGrowth#MarketingTips
