Faith Chukwueze’s Post

Your product/services isn't the problem.. The problem is the way you're selling it. And here's how you can fix that👇 It's very easy to believe that, if you have a fine product or offer a great service, that equals sales. But that's barely always the case. Now, because of this line of thought, you neglect marketing.. Do things the way you like, only focusing on your 'great' product.. Then wonder why you end up with little to no sales. The truth is, there are other products like yours, that offer the same solution. Why should your prospective customer choose you instead? Because you have a great product? Because you offer good services? These things are good, but they don't guarantee sales. You must turn your focus from how fine or great your product or service is, to how that great product/service benefits your target. Being able to properly communicate what your product/service does for your target audience and how it solves their problem, is what would move someone to make a purchase. -Why would anyone want to buy what you're offering? -Think about the situation that will prompt them to buy. -Can you create that scenario in their head? -Can you get them to see what would happen if they don't buy? When you know the answer to these.. Then you can effectively create content and copy that would speak directly to your target audience. That's how you can fix the problem. #marketing #business #sales

Do you want to sell more products? Here are 3 science-based tips: 1️⃣ Use Social Proof People want to do what others have already done. That's Social Proof. Use customer reviews, testimonials, or social media shares. 2️⃣ Build Urgency People want what they can't have. That's The Scarcity Effect. Create limited-time offers, flash sales, or exclusive discounts. 3️⃣ Use Anchoring People rely on the first piece of information they receive. That's The Anchoring Effect. Show a higher-priced product first, making your price-point seem smaller in comparison. Use these tips to sell more products today. But remember, it's not about tricking people - it's about making their decision-making process easier. #personalselling

“Targeting Everyone = More Sales?” - NO! Big mistake. You waste money reaching people who don't care. “Everyone’s a buyer!” Wrong. Generic messages resonate with no one. Speak directly to your ideal customer. “My product has universal appeal.” It’s a trap! Don’t be another generic brand in a crowded market. Stand out! Target a specific group. Don't fall for these myths! ❌ Customers don't care about your product (yet!). Focus on what they desire. Tailor your product and marketing to your Ideal Customer Profile (ICP). This is the key to Marketing success! Still unsure of your ICP? Comment below or DM me! I can help you.

You're overthinking "which channels should I use?" (here's how to get your first 25 happy customers) Obsession with channels is paralyzing founders. In other words... Channels and tactics are important, but they are just part of your go-to-market strategy. Here's my (tried and tested) go-to-market approach: 1. Customer Segments: Identify your target audience ↳ Ex. Who are the people most likely to benefit from your product/service? ↳ Focus on their needs and pain points 2. Positioning: Define your unique value ↳ What makes your product stand out? ↳ Make sure your message is clear and compelling 3. Product: Ensure it solves a real problem ↳ Is it something people truly need? ↳ Get feedback and make improvements 4. Sales: Develop a strategy to reach your audience ↳ How will you sell your product? ↳ Use a mix of direct outreach and inbound marketing 5. Customer Success: Keep your customers happy ↳ Provide excellent support and follow-up ↳ Happy customers lead to referrals 6. Pricing Strategy: Find the right price point ↳ Test different pricing models ↳ Ensure it reflects the value you provide Save this go-to-market rule: Think holistically → Get happy paying customers Focus on strategy → Avoid channel overwhelm

Are you leveraging the psychology behind sales effectively in your strategy? Understanding the psychological triggers that prompt a purchase can transform your sales and marketing approach drastically. From establishing trust with social proof to creating a sense of urgency, applying these principles can lead to remarkable increases in conversions. But it's not just about manipulating emotions; it's about aligning your product or service as a solution to a genuine need. Engage with your audience on a deeper level by considering their desires, fears, and pain points. Tailor your messaging to not only highlight the features of your offering but also how it makes their life better or easier. Incorporating psychological principles into your strategy doesn’t mean abandoning data-driven decisions. Rather, it’s about enhancing them with insights into human behaviour. Let's discuss: Which psychological trigger have you found most effective in your sales and marketing efforts?

Your customer reviews are crucial - especially if you’re selling on social 🤝 They’re massive trust signals There’s a lot of scams out there people! And you do NOT want to be confused with one of those... If you’re trying to establish your brand, you need to build up that social proofing ⚖️ It really tips the scales for your potential buyers sitting on the fence Authenticity transforms interest into purchases And ultimately increases the revenue of your brand 👀📈 🍪 Get positive testimonials in your content 🍪 Highlight top reviews 🍪 Give your buyers an incentive to leave feedback Want more tips? Follow meeee 🙋♀️

Are you struggling to boost your sales? 🚀 If you're in marketing, make sure to study these concepts: 1. Purple Cow Theory ↳ Learn how to make your product or service stand out as remarkable and unforgettable. 2. Cognitive biases ↳ Understand how people make decisions and why they do what they do. This knowledge will help you craft messages that resonate deeply with your audience. 🧠 3. Brand Differentiation ↳ Know what makes your brand unique and different from the competition. Highlight these differences to attract and retain customers. 🌟 4. Cialdini's 7 Principles ↳ Master these principles of persuasion to influence and convince your audience effectively. They are proven strategies to boost your marketing impact. 📚 5. StoryBrand Framework ↳ Create a clear and compelling story around your brand that your audience can easily understand and connect with. Stories sell---confusion doesn’t. 📖 6. Social Proof and Authority ↳ Use testimonials, reviews, and endorsements to build trust with potential customers. People follow the actions and recommendations of others. 7. Unique Selling Propositions ↳ Identify and communicate what makes your product or service special. This clarity helps customers see why they should choose you over others. 8. Cashvertising's Life Force ↳ Understand the eight fundamental desires that drive all human behavior. Tap into these desires in your marketing to make your messages irresistible. 💸 You'll make more Sales. I guarantee it. Learn how people think, and you’ll know how to make them buy. Start with these powerful concepts. They’ll pay you for the rest of your life.💰 Let’s connect and discuss how these principles can work for you! 📈 #SalesBoost #BrandDifferentiation #StoryBrand #MarketingSuccess

Marketing is never about selling It's about occupying a space in the customer's mind As a marketer, yes the end goal is to convert a prospect. But your first job is to get the prospect interested in your product. These are few challenges marketers face: - Product isn't solving a real problem - The customer has other viable alternatives - Lack of novelty 📌 If your product isn't solving a real problem, you'll probably have to face that challenge for a long time. 📌 If there are alternatives, then you know who you're competing against. 📌 If it lacks novelty, then you're sounding like everyone else in the market. Few ways you can avoid these challenges: - Solve a real problem - Understand your market to know how to stand out - Make sure your messaging communicates your unique difference. Remember, your audience are the unofficial CEO. You have no business if you have no customer. #marketing #sales #business #sell #product

Your product isn’t the hero your customer is This is the biggest mindset shift I’ve had in marketing. When I started, I thought the key to marketing was highlighting everything great about the product: ↳ Features ↳ Benefits ↳ Awards ↳ But here’s the hard truth: People don’t care about your product they care about how it solves their problems.  ➜ Let’s break it down: A fitness brand isn’t selling gym equipment They’re selling : ↳ Confidence ↳ Health Software company isn’t selling tools They’re selling ↳ Simplicity ↳ Productivity Clothing brand isn’t selling fabric They’re selling : ↳ Identity ↳ Self-expression. The key is to stop making the product the hero of your story. Instead, focus on how it transforms your customer’s life. Here’s what works: 1️⃣ Show your customer's before and after journey. 2️⃣ Speak to their emotions, not just their wallets. 3️⃣ Make them feel seen, understood, and valued. Because when your customer wins, you win. How are you making your customers the hero in your story? Share in the comments below Repost it if you found it insightful. Follow Muzamil khan for more:) #business #marketing #sales

𝑻𝒊𝒑 𝑻𝒖𝒆𝒔𝒅𝒂𝒚! Sales and Marketing Tip: If you target everyone, 𝘠𝘰𝘶 𝘵𝘢𝘳𝘨𝘦𝘵 𝘯𝘰 𝘰𝘯𝘦. === Define your ideal customer. Do this by looking at your existing customers. Identify which of them create the most impact with the least effort. Your message should be tailored specifically to them. === If you don't currently have customers, I got you covered. You do a couple things first: - Define your Value Proposition. - Do some Competitor Research. - Create your Customer Persona. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧: Understand the value you bring and the people most impacted by that value. 𝐃𝐨 𝐬𝐨𝐦𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Check reviews (both good and bad). Understand the persona those people embody. Use the feedback to make your offer better and also different. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚: Give your persona a: - Name, - Age, - Profession. Add in some: Hopes, dreams, desires. Sprinkle in some personality and call it a day. ➡️ This is the person you target. Craft all of your marketing efforts to this one person. #targetedmarketing #idealcustomer