Craig Apatov’s Post

What does Google's decision to stop the deprecation of cookies mean for marketers and advertisers? This article offers some insights and perspectives. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lWx2

What does Google's decision to stop the deprecation of cookies mean for marketers and advertisers? This article offers some insights and perspectives. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lWjK

What does Google's decision to stop the deprecation of cookies mean for marketers and advertisers? This article offers some insights and perspectives. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lWEM

Welcome to the future of advertising, free of cookies! Embrace change with Google's Privacy Sandbox, leading us to a new era. Discover latest marketing trends, master ROI measurement and utilize first-party data. Let's lead in the cookie-less advertising landscape together! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Although Google has recently announced a new approach to managing third-party cookies, instead of completely phasing them out, implementing cookieless measurement solutions remain critical for long term growth and efficiency. Moving beyond attribution and towards effectiveness, Neil Barnes provides the three stages to expanding your marketing measurement toolkit 👇 #MarketingEffectiveness #Attribution #MarketingMixModelling

Google is stepping back from the deprecation of 3rd party #cookies. What does that mean for the #advertising industry? While it might look like a relief at first glance, the advertising world is already dealing with less available #data, making it imperative to continue exploring the opportunities of predictive #marketing. Check out our full comment of Global Marketing Director Christoph Kruse → https://lnkd.in/dK7ARJXX

📣 On August 1st, a major Google Ads outage led to a data breach, exposing competitor data and disrupting many advertising campaigns. While most reporting services are back, some competitive metrics remain unavailable. Google is reaching out to all affected customers and offering credit refunds. Stay updated with official communications from Google Ads and check your email for further details. 👉 Read our full blog post to get all the insights and next steps👇 https://lnkd.in/dpbJ_awR #GoogleAds #DataBreach #Advertising #DigitalMarketing #AdCampaigns

If you’ve been keeping up with the debate over Google’s use of cookies to target ads, there’s been another twist—Google has decided not to phase out third-party cookies in Chrome, at least for now. But remember, this could change anytime! This situation highlights the importance of businesses building their first-party data. We strongly encourage our clients to collect customer emails and phone numbers, as this information is incredibly valuable for driving long-term success. #SKPCreative #AgencyLife #DigitalMarketing

Unlocking Internet ROI: Proving Value to Advertisers Join us in this enlightening discussion as we explore the intricacies of proving ROI for internet advertising. Our main speaker dives deep into effective strategies and innovative methods that redefine how advertisers measure success. Discover the secrets to showcasing tangible results that go beyond just numbers! #ROIMeasurement #InternetAdvertising #MarketingStrategies #DigitalROI #AdPerformance #AdvertisingInsights #MarketingSuccess #DataDriven #BusinessGrowth #OnlineAds

If you don't understand concepts below you shouldn't be running Google or Meta Ads yourself because it is likely not to be profitable: 1. Server Side Tagging 2. First Party Cookie Implementation 3. Advanced Matching Parameters 4. Custom Conversion Events 5. Real Time Event Logging 6. Pivoting Based on Conversion Data this is not the early 2000s, Digital Marketing got quite complex and if you lack knowledge it will hurt your business #marketing