Inclusivity is a business driver, but advertisers continue to overlook its importance. The Unstereotype Alliance found that brands with inclusive advertising see 16.3% higher long-term sales. Across +940,000 ads supported by over $5.9 billion in media spend, CreativeX's 2025 Gender in Advertising Report revealed critical areas in which brands continue to fall short on inclusivity: 🔻 71% of women in ads were shown in domestic or family settings, with just 20% in professional or leadership roles. 🔻 Older women were even more likely to adhere to stereotypes, with just 6% of women over 60 in workplace settings. Discover the report in full → https://lnkd.in/e8NzF98w
As marketers, we're more likely to connect with our audiences when we show them authentically interacting with our brand. 1️⃣ 16% of women over 65 are in the workforce (vs. 6% in ads) 2️⃣ 50% of professional jobs are held by women 3️⃣ 39% of managerial roles and 29% of C-suite roles are held by women I imagine it's challenging for Brand Managers and Creative Directors to consider the overlay of inclusivity across a portfolio of campaigns. That said, if you're not depicting your target customer either "as they are" or "as they aspire to be" you're probably missing the mark. Measurement is a great place to start. A little left-brain data to serve the right-brain creative.
Client Success - CreativeX
5dA must-read for marketers committed to authentic and inclusive storytelling!!