Courtney T.’s Post

Discover key strategies to accelerate your ABM and drive better results. From personalized engagement to leveraging data insights, learn how to optimize your approach and make a significant impact 👉 https://ow.ly/a9Bw50RZisv #ABMStrategy #DataInsights #MarketingTips

Marketers, This One’s a Must! Struggling to make your marketing wins shine in front of the leadership team? Fear not! Join Alex Cox and Nick Bennett as they unveil the perfect recipe to transform data into success stories. Ready to impress? Secure your spot now: https://lnkd.in/gTax6FPY #Webinar #MarketingWins #marketingdata

🧠 Leadership Quote of the Day In the world of marketing, data is king. 📊 Without tracking and measuring your efforts, how can you know what's working? And more importantly, how do you know where to improve? Here's why measurement matters: 🔍 Clarity: You get a clear picture of your campaign performance. No more guesswork. 🎯 Optimization: Data helps you tweak and fine-tune campaigns for better results. 💡 Growth: Continuous improvement leads to bigger wins, whether it's a higher ROI, lower CPC, or more conversions. What metrics are you tracking to improve your marketing efforts? Drop them in the comments! #MarketingStrategy #DataDriven #DigitalMarketing #PeterDrucker #GrowthHacks #PerformanceMarketing #Leadership

🚀 The Forgotten Factors of People-Based Marketing 🚀 We’ve the last few decades perfecting data integration, analytics, and personalization. Yet, so many strategies miss one critical factor — the people behind the marketing. From aligning talent to measuring the right KPIs, I pulled together four successful approaches that unlock lasting success. Swipe through the carousel to view my thoughts on how focusing on the people driving outcomes can revolutionize your marketing strategy. I’d love to hear YOUR thoughts — what's worked for you in People-Based Marketing? #MarketingStrategy #Leadership #PeopleFirst #Innovation

Great decisions drive great outcomes. At Wizer, we understand that the quality of decisions can make or break an organization. That’s why we offer the tools and insights to help leadership teams make smarter, more impactful decisions every day. We’re not here to change how you make decisions—we’re here to enhance your process. Wizer provides a structured approach that increases the ROI on your internal talent by ensuring you have the right mix of people, insights, and data at your fingertips. Ready to transform your decision-making process? Experience the Wizer difference with a personalized demo. #DecisionMaking #Leadership #Innovation #OrganizationalExcellence #WizerDifference https://lnkd.in/g4NZb32S

Are you leading with instinct, or are your business decisions powered by data? To make informed, strategic choices that align with your goals, you need KPIs. Learn how KPIs can provide clarity and direction, turning intuition into actionable insights that drive your business forward. #LMPconsulting #KPIs #DataDriven #BusinessGrowth

Tools for Data based decision making Explore essential tools for daily decision-making in business, starting from simple to advanced techniques. Learn how Cost-Benefit Analysis, Break-Even Analysis, Appreciation Tool, Reverse Brainstorming, Decision Matrix Analysis, Paired Comparison, and Multi-Voting can empower your decision-making process. Dive into real-world case studies to understand practical applications and strategic insights. #BusinessDecisionMaking #CostBenefitAnalysis #BreakEvenAnalysis #DecisionTools #BusinessStrategy #leader #leadership #selfimprovement https://lnkd.in/gr5HC3ms

✨ "In the current wave of digital transformation, data-driven decision-making is taking center stage in business strategy. The old 'gut feel' way of making decisions is giving way to more reliable, data-inspired approaches." 🔍 "Business influencer, Bernard Marr, outlines this approach succinctly. He states, 'If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.'" 🚀 "Marr's assertion that 'The goal is to turn data into information, and information into insight,' contradicts traditional leadership methods that often relied on intuition over facts." 🧠 "By pivoting to data-driven strategies in my own professional journey, I've seen a significant improvement in the accuracy of our decision-making and our overall business performance." 📈 "According to a report by McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of customer acquisition and 9 times more likely to surpass them in customer loyalty." ❓ "So, it's time to question: Is effective leadership about relying on instinct or about leveraging data to drive strategic decisions?" 📢 "How has transitioning to data-driven decision-making impacted your business success?" #DataDrivenDecisions #Leadership #DigitalTransformation #BusinessStrategy #BernardMarr

What’s trending tomorrow? 🔮 Predictive analytics lets you spot industry trends before they happen, giving your business a competitive edge. Early adopters always win! 🏆 📈 Be the leader, not the follower. #BusinessTrends #PredictiveAnalytics #CompetitiveAdvantage

🚀 Last week, I had the privilege of attending Unlocking the Future of Measurement: Incrementality, Success, and the CMO-CFO Partnership, hosted by Croud X Google with Avinash Kaushik & Neil Hoyne. After years in the startup world, it was refreshing to hear discussions on incrementality measurement and attribution modeling—and how leading conversations through them can help create collaborative partnerships between CMOs and CFOs. 💡 As Neil put it: “Marketing is the part of your business that is closest to your consumer.” Instead of asking, “Why is marketing so expensive?” the real question is as Avinash put it is more: “What would our business look like without marketing?” 🤔 Left with a notebook full of ideas and a mind buzzing with new insights on how to better leverage measurement, reporting and the RIGHT kind of language to spark better conversations between marketing and finance. ✨ #Marketing #Finance #Leadership #Attribution #Growth #BusinessStrategy